Full-service real estate investment and management company, based out of SWFL, gives regular everyday hardworking people an opportunity to earn double-digit returns with protected, secured, and insured assets backed by Real Estate. We take a conservative approach when analyzing deals taking into consideration changes in inflation, economic recession, market shifts, consumer behavior, and migration patterns. If you meet the qualifications and you have $50k-$100k in savings, or sitting in a: IRA, 401k, Stock, Bond, Home Equity (HELOC). Reach out and we can set up a call to discuss your opportunities to earn double-digit returns.

Transformed cramped and outdated rental properties into stylish and inviting retreats, boosting occupancy rates and revenue by 20%Executed space planning and layout optimization projects, maximizing every inch of available space to create functional and aesthetically pleasing living environmentsCollaborated with property managers and individual investors to understand their unique requirements and develop customized design solutionsOversaw the management of operations and contractors, ensuring timely project completion within budget constraintsMaintained a keen eye for detail and a commitment to quality, ensuring that every project was completed to the highest standards

PURPOSE Create inspiring premium new store concepts with world-class consumer-first Omni-channel experiences by connecting consumers to the brand through celebrating heritage and culture. Incorporate Global brand priorities/guidelines across hyperlocal and distinctive store layouts throughout North and Latin America. Deliver brand Omni-channel strategy, Digital touchpoints, and holistic consumer journey with flawless visual merchandising and enhanced storytelling to win with consumers, increase conversion and membership acquisition Drive Brand and Market transformation, consumer-centric concepts, and integrated digital experience with streamlined engagement with content, campaigns, and products and a seamless purchase process.2022 Highlights: Six Brand centers, Four Flagships, Three Concepts – Hyper-localized stores incorporating relevant Digital ecosystems, creator experiences, and immersive store environments evolving the retail landscape across North and Latin America. Created Digital strategy for Global store concept, advancing digital capabilities. Directed UI design and content creation and directed production and implementation. Designed and developed the future of retail with the first adidas Factory Outlet Concept for Global rollout, bringing relevant digital and elevated consumer experience to premium and mid-scale. Successfully delivered Omni-channel strategy and best-in-class execution, including traffic driving, engagement, and conversion. Evolving the Brand strategy and initiatives for seamless consumer experiences to drive revenue and market growth. Localized environmental applications, sustainable materials, and a highly modular fixture system with integrated in-store communication tools and A/B testing to align analytics and develop technology programs.

PURPOSE Build, lead and develop the first store Visual Merchandising team in North America at adidas’ largest, 45,000 SQ FT, Global Brand Flagship store.Owned ‘test and learn strategy to develop a successful ‘ready to scale’ new store concept for global retail expansion. Led visual and store operations, seasonal, core marketing direction, and execution. Overachieved the first year by +15% resulting in sales of $52M.Delivered excellent consumer experience and a strong marketing strategy – achieved 90% NPS score with a world-class service model and continuously improved consumer journeys and retail operations. Managed external print agencies, print production, and implementation to deliver flawless campaign execution.Led the ‘Go to Market (GTM) process to influence product buying and assortment in partnership with North America merchandising team. Performed needs analysis and led workshops to close gaps in space planning, buying, merchandising, and visual direction. Analyze product range, sales and ROI reports to drive assortment plan for marketing campaigns/product strategies and maintain inventory levels to increase profitability and key KPIs.

Responsible for Omni-Channel and Key City brand elevation strategies by creating a seamless consumer journey and presentation throughout all adidas-owned Retail, including Flagships, Factory outlet and Wholesale in line with e-commerce initiative.Successfully led London Oxford Street 27,000 SQ FT, Flagship store remodel and launched adidas first ever 4090 SQ FT, brand space ‘House of Adidas’ in Harrods department store. Created and executed business plan that revolutionized store layout and customer journey and increased sales by +48%.Drove Omni-Channel and Key City brand elevation across Adidas-owned retail stores and wholesale accounts. Led London flagship re-model and launched Adidas’ first ever brand space, ‘House of Adidas’ in Harrods department store. Managed the marketing budget and reduced spending by 30% after analyzing agency costs and materials and identified alternatives. Led creative development in collaboration with external agencies to create impactful window displays, premium campaign expressions, key storytelling of brand priorities, and brand activation.

Owned Reebok’s new store relaunch strategy and managed 8 store openings in 8 months. Oversaw store planning and fixture orders. Hired, onboarded, and trained new store teams. Built key relationships with merchandising, allocation, and operations to deliver global brand expectations. Analyzed sales performance and utilized data to drive KPIs and range planning. Adopted and adapted seasonal and core campaign creative in line with the brand marketing calendar and localized events and activations. Achieved above the global benchmark at 92% for flawless campaign design, implementation, and market execution. Created the “Center of Excellence” VM training academy and increased visual compliance from 36% to 90% in presentation and standards across the UK.

Range building for season phases- collaborated with merchandising to forecast and budget for product selection and OTB. Worked with designers, trend analysis, and product development for trend/style progression. Accountable for critical path management, fabric and design approval, manufacturer and shipment lead time. Visual direction, Campaign launch and E-com.

North UK Buying and Sales for Fashion Brand TFNC and Sales, Regional Support Manager for new brand Little Mistress (New Look Hallett Retail group).