Leanne Ware Email & Phone Number

United Kingdom

COMMS AGENCY OF THE YEARIcons of Gin Award 2021Whether you are looking to accelerate the marketing of your start up drink brand or breathe life into one that is more established, we are DISTINCTLY AWARE of how to do it. DISTINCTLY AWARE will work with you to ensure we pull together a plan that is aligned to your set goals, including commercial success.Services include: Brand & Commercial Strategy, Social & Digital, Pitch Development & Sell In Tools, Media Planning, PR… Show more COMMS AGENCY OF THE YEARIcons of Gin Award 2021Whether you are looking to accelerate the marketing of your start up drink brand or breathe life into one that is more established, we are DISTINCTLY AWARE of how to do it. DISTINCTLY AWARE will work with you to ensure we pull together a plan that is aligned to your set goals, including commercial success.Services include: Brand & Commercial Strategy, Social & Digital, Pitch Development & Sell In Tools, Media Planning, PR, Creative & Photography. Show less

Almost a century after the Guild was established, I was delighted to be appointed to assist in revitalising the revered UKBG to become the optimal platform for bartenders, brands and wider hospitality to communicate.

Whitley Neill Gin became the UK’s No 1 Premium Gin Brand in the Off Trade and the No 3 Gin Brand in the On Trade during my tenure. This was alongside curating the phenomenal growth of JJ Whitley across both its vodka and gin range and ensuring continued viability of the City of London Distillery and Liverpool Gin Range. • Budget Management: Creation, control and implementation of varying budget levels (including £multi -million ATL campaigns) that could have rapid changes, requiring… Show more Whitley Neill Gin became the UK’s No 1 Premium Gin Brand in the Off Trade and the No 3 Gin Brand in the On Trade during my tenure. This was alongside curating the phenomenal growth of JJ Whitley across both its vodka and gin range and ensuring continued viability of the City of London Distillery and Liverpool Gin Range. • Budget Management: Creation, control and implementation of varying budget levels (including £multi -million ATL campaigns) that could have rapid changes, requiring immediate action. • NPD & Bespoke Solution – involvement from conception (liquid & packaging) to implementation. Across Whitley Neill and JJ Whitley alone, this has meant overseeing 30 plus NPDs. • Overhauled various BVIs, allowing for both individual variants and the brand family to be communicated across all channels, markets (plus GTR and gifting) digital and traditional media. Strong relationship engagement with various agencies. • Created and implemented Whitley Neill’s first ever UK ATL and Digital campaigns, (within a week of new creative sign off) that has been ongoing since inception and used globally and across GTR (including Times Square, New York). Curated a 200 strong London Taxi campaign across 4 different variants and launched the first ever JJ Whitley ATL campaign, including metro/ tram wraps in Manchester and Newcastle, alongside other traditional and digital formats. • Digital: Initiation of Halewood’s first ever campaigns including CTA for prompt to purchase, and overhauling of various social media platforms • Close co-ordination with On & Off Trade Marketing/ Sales Teams/ Brand Ambassadors including channel and customer specific solutions and strategy, including GWP/ VAP/ POS and tender pitches (resulting in some of the largest wins ever seen for Halewood) Show less

Senior Marketing Manager - UK /Global for the Premium White Spirits Portfolio, including brands: Whitley Neill Gin, City of London Distillery, Marylebone Gin, JJ Whitley, Liverpool Gin (plus Lamb & Watt Tonics)

Brand Manager for a variety of premium spirits and liqueurs within the exceptional Mangrove portfolio:Originator of Global Brand Guidelines, from concept through to implementationCreation of innovative marketing activations Development of Global NPD's and line extensionsBriefing, engagement and management of relevant agencies - for individual brands and across the portfolio Strong engagement with brand owners Continually originating and implementing new strategies to… Show more Brand Manager for a variety of premium spirits and liqueurs within the exceptional Mangrove portfolio:Originator of Global Brand Guidelines, from concept through to implementationCreation of innovative marketing activations Development of Global NPD's and line extensionsBriefing, engagement and management of relevant agencies - for individual brands and across the portfolio Strong engagement with brand owners Continually originating and implementing new strategies to advance the profitability of numerous brands across the portfolio. Budget management Show less

My expertise and unique insights within the Trade allow me to offer innovative solutions that support Sales & Marketing for brands including St Germain, Dewars, Aberfeldy and Leblon. Develop brand strategy and communication Create, and co-ordinate flawless production of all propositions and evaluation. Ensure ROI maximisation and build catalogue of best practiceEngage, brief and manage all appropriate agencies in creation and delivery of all activity materials Ensure… Show more My expertise and unique insights within the Trade allow me to offer innovative solutions that support Sales & Marketing for brands including St Germain, Dewars, Aberfeldy and Leblon. Develop brand strategy and communication Create, and co-ordinate flawless production of all propositions and evaluation. Ensure ROI maximisation and build catalogue of best practiceEngage, brief and manage all appropriate agencies in creation and delivery of all activity materials Ensure brand visual identity is properly controlled and executed in all activity materials and communicationsManagement of the activity budget and appropriate allocation of resources. Show less

United Kingdom

Working across the Bacardi Brown Forman Brands portfolio including Bacardi, Bombay Sapphire, Grey Goose, Jack Daniels, Woodford Reserve and Chambord. Management of a highly reputed and industry leading Team that have delivered exceptional results.Management of numerous events including the design and execution of BBFB's On Trade presence during London Cocktail Week 2013, incorporating partnerships with the world's best bars and bartenders, such as The Artesian, The Savoy and The… Show more Working across the Bacardi Brown Forman Brands portfolio including Bacardi, Bombay Sapphire, Grey Goose, Jack Daniels, Woodford Reserve and Chambord. Management of a highly reputed and industry leading Team that have delivered exceptional results.Management of numerous events including the design and execution of BBFB's On Trade presence during London Cocktail Week 2013, incorporating partnerships with the world's best bars and bartenders, such as The Artesian, The Savoy and The Ritz.Creation and implementation of bespoke Training programmes across the On Trade market for a variety of clients such as: The Savoy, Mitchells & Butlers, Living Ventures and Novus Leisure. Creation and implementation of numerous and successful drinks strategies and the development of national Training Roadshows. Show less

With numerous accolades that testify my passion and work within this Industry, I have undertaken a variety of roles across this sector. As well as working at leading venues in hospitality, I honed my skills as a Training Manager for a variety of clients including Coca Cola, Coors, Bacardi, Grolsch and also Shaker Bar School.

London, United Kingdom

After posts within the BBC, and The Sunday Times, I took a role at EMAP (now Channel 4Music) working across all its music tv channels.Albeit a fantastic job, I decided to pursue a career in Hospitality, having also experienced its potential whilst at University.