This role spans sales and marketing by focusing on planning and execution against regional sales priorities while balancing the strategy and goals of the businesses for growth in the region. I am also balancing the needs of the region in conjunction with the needs of the sales districts to develop local marketing programs and event strategies for business growth.• Execution of sales-ready product introductions in the North America marketplace, a mature market with significant presence.• Designed and implemented in-house webinar strategy utilizing AdobeConnect and Eloqua, lowering outsourced costs by 80% in the first year and increasing customer reach to grow sales funnel; includes marketing strategy for an educational series to reach engineering and consulting firms, an influential specifying community.• Administration and management of $2.5M marketing programs budget; ensure on-budget performance of programs and overall expenditures.• Developed process for executing event registration, email cadence and follow up processes for local and regional events utilizing Eloqua 10.• Development of local programs and best practice capturing across territory of five sales districts exceeding $1.5B in sales.• Develop strategy for demand creation programs and tactics, collaborate with marketing counterparts and interface and lead third party agencies for development of content; execute programs and measure success through to sales wins as documented in CRM system. Executed four major demand generation programs, generating strategic new business of $1.5M in a mature North American sales environment in the last fiscal year.• Campus recruiting manager for Cleveland State University; develop and execute recruiting programs to fill talent pipeline.

• Partner with senior management of Schaedler Yesco Distribution, a $40 million Rockwell Automation distributor based in Harrisburg, PA, to develop and implement strategic direction and growth plans.• Drive channel marketing and program activities to increase customer awareness and penetration with new and existing products for Schaedler Yesco, the third largest distributor in Rockwell Automation’s Northeast District.• Interface daily with distribution ownership regarding new products, new plans, and new initiatives to ensure profitability and market making success for this complex distributor with industrial, commercial, contractor and government markets.• Implemented a variety of continuous improvement initiatives in support of Schaedler Yesco including process development for product expediting and monthly planning.• Develop content for sales competency programs and curriculums; oversee training and implementation efforts to enhance inside and outside distribution personnel development.• Member of Campus Management Team for Pennsylvania State University; initiate and develop relationships with SHPE, NSBE, and SWE to enhance recruiting efforts for Sales Training Program.• Exceeded 2008 sales goal by 17% and 2008 distribution sales goal by 4%.

• Grew assigned accounts and increased account share among 50–60 select, high potential accounts in a six county region.• Drove activities resulting in major conversions in component OEMs.• Responsible for Rockwell Automation growth of Schaedler Yesco Distribution commercial and government business.

• Responsible for the introduction of new products into an assigned territory and successful conversions of current products to new products.• Drove incremental growth of assigned product group and competitive conversions.