TIBCO Software, a global leader in enterprise, infrastructure and business intelligence software. Role: Senior Field Marketing Manager, UK Create, develop and execute the direct and indirect marketing strategy for TIBCO UK. Working closely with the UK sales team to support and build upon the sales strategy Lead generation is the main focus of the campaigns targeting Financial Services inc;- Retail, Insurance and Capital Markets; Retail (shopping) and Telco. Career Highlight:Example 1. Campaign Gartner AADI - build and create demand pre event, event logistics, management of CTO's attendance and supporting presentation and PR commitments, private dinner attendance acquisition, follow-up. Bringing 100+ contacts to the stand, 20+ prospects and customers to private dinner with 8 opportunities and 2 still in play today total opportunities live today 250K USD. Example 2. Developing relationships with strategic customer accounts along side senior account directors. Supporting these account directors to action and deliver bespoke campaigns. Winning accolade for best presentation within customers internal conference voted by 700 strong audience.

SAS, a business analytics software and services company, transforming company data into insights to give a fresh perspective on businesses.Role: Industry Marketing Manager, UK Financial ServicesResponsible for building a comprehensive marketing campaigns for the SAS financial services team. The FS team included the following markets: Capital Markets, Retail Banking and Insurance. Also responsible for performing strategic activities associated with the planning and implementation of field marketing efforts aligned to the overall sales and marketing strategy. A key focus of the campaign was lead generation, to help accelerate revenue and productivity through integrated marketing campaigns. I was also instrumental in shaping the PR campaign to ensure that the FS team had a fair share of voice in the market. Managing a budget of 350K GBP. Career Highlight:Supporting the newly established and profitable Capital Markets business unit. Campaign Highlight: SAS Fraud Roundtable - Managed pre and event logistics, executed follow-up activity. This activity supported a sales deal that was won and closed for over £1Million.

Working closely with the VP of Marketing, my role is to develop and execute the European marketing strategy, by driving impactful thought leadership, communications and lead generation activities across Europe.With a remit of acting local and thinking global, I created both online and offline campaigns, which were instigated in Europe and then implemented in Asia and the Americas. In 2011 I kept to budget ($500K USD) and worked creatively to support the European sales revenue target with a reduction in marketing budget. Working closely with the VP of Sales, campaigns were highly targeted and focused on strategic accounts and key industry segments within target countries to maximize revenue opportunity.Career highlight – Implementing PR campaign and understanding more around FATCA and Anti-Money Laundering. Campaign Highlight: Working closely with Product Marketing Director we built and executed a FATCA campaign. The campaign objective was to build brand awareness for Actimize and generate leads for sales to work. We did this via, webinars, product literature and third party events.

Looking to build profile through thought leadership and lead generation, working closely with the MD of Investment Services Group as well as working closely with the Global Head of Strategy for Investment Services.

My role is to create execute and manage lead generating campaigns within EMEA for all areas of the FS vertical. Working closely with my counterpart in North America I manage webinars and online campaigns as well as executing regional events. I have a lead target to work towards and a $ marketing contirubtion which relates to the EMEA sales revenue $ number. Working closely with product marketing for all areas of FS I execute lead generating campaigns which encompass elements of my role that focused on the Progress Apama product, just extending it to the other verticals. As part of this role and the re-organisation I now have two Business Generation Executives reporting to me.