Leanne Johnson Email & Phone Number

Madison, Wi, Us

St. Paul, Mn, Us

St Louis, Mo 63141, Mo, Us

Milwaukee, Wisconsin, Us

Madison, Wi, Us

• Lead media and analytics team of five FTEs - provide direction on strategy, planning & buying, project workflow & prioritization, resource management, and professional development, etc.• Overhauled LSB media services to improve efficiency and profitability including existing service scoping, execution workflow and deliverables as well as identifying new services based on market interest and revenue goals. • Manage P&Ls for multi-million-dollar marketing budgets, identifying risks, opportunities and areas of organic growth beyond the current agency-client scope.• Lead and manage media strategy, planning and buying activities for $5MM worth of media annually with brands ranging from established fortune 500 companies to start-ups.• Developed campaign reporting process, templates, tool selection and delivery cadence for agency. Successfully onboarded dashboard tool to further enhance performance transparency with clients. • Created and facilitated consumer journey mapping and “day in the life” workshops with campaign stakeholder to understand and align on target audience’s day and identify areas of opportunity that will impact buying behavior.• Implemented testing frameworks, methodologies and process documentation for the agency across all digital touchpoints.• Work to continually develop and improve cross-channel strategies and solutions that engage customers through all touch-points (paid, earned and owned), and deliver a consistent user experience.

Madison, Wi, Us

• Lead strategy and development of consumer-centric digital marketing plans using best practice design thinking and data insights. • Define client key performance indicators, required measurement tools and feedback loop for advertising activities to optimize strategies, tactics and messaging that will maximize performance results.• Monitor media plans and ad operations across platforms; create campaign reports outlining performance metrics and data based on marketing priorities (sales lift, consumer engagement and revenue), key learnings and platform insights.• Manage external digital vendors; evaluating their performance annually, negotiating agreements and seeking qualified vendors as needed. • Regularly presented strategic direction, reports and insights to top-level executives for all clients. • Develop and oversee SEO, SEM, social, email, banner advertising and content strategies initiatives for all clients.• Perform web development and design management including platform selection, CMS and provider selection, analytics intelligence development.• Conduct A/B and multi-variant testing to continuously optimize paid search, social media, landing page and email campaigns.• Actively research market trends, consumer insights and analytics to develop data-driven strategies and optimize campaigns. • Brought in paid search and social media planning and buying capabilities to LSB and tripled the company’s revenue from digital services each year for 5 years.

Madison, Wi, Us

Madison, Wi, Us

Waltham, Ma, Us

• Implement, support and maintain online functionality and content for assigned Scientific Instruments Division (SID) product lines (PL) & regions in line with each entity’s respective e-Marketing strategy• Optimize online campaigns by adjusting budgets, ad copy, keywords and layout based on click-through rates and conversions rates to maximize earnings for each advertising dollar spent.• Develop integrated online campaigns to meet results targeted by each PL and regional client: clicks, views, registrations, leads, opt-ins, orders, etc• Assisted development of company-wide social media policy and executing guidelines. • Develop workflow processes for a number of key web editor marketing tactics and implemented them throughout divisional web editors.• Analyze the performance of online campaigns, Web visitor traffic within SID sections of the Web site and advises clients and internal partners on best practices and areas for improvement

Madison, Wi, Us

Lead the strategy, research and development of online marketing campaigns and web sites to drive revenue, achieve awareness, convert customers and grow business.Lead strategic operation of 100+ websites managing online marketing (SEM/SEO/PPC), social media, email and mobile campaigns, brand development, and web analytics to optimize web traffic, leads, and sales.• • Built digital department and brought in digital media planning and buying capabilities.• Responsible for making executive and financial decisions, including forecasting and analyzing profits and losses as well as outlining annual company goals that resulted in 50% increase in digital project revenue YOY. • Manage all client relations and projects from start to finish, including organizing meetings, writing proposals, creating quotes, reporting on progress and providing invoices.• Extensive franchisee experience for multiple franchises’ throughout the United States and Canada.• Manage server with 150+ websites.• Oversee a team of 5 interactive professionals, delegating tasks, overseeing projects, timelines, training and performance reviews.

Madison, Wi, Us

I'm an interactive specialist and focus my attention to online advertising, search engine optimization, website audits, etc.• Planned, implemented and tracked online advertising and interactive strategies over 100 clients.• Implemented proper Search Engine Optimization (SEO) in all web development by creating search engine friendly web content, clean code and custom Meta data.• Researched and developed relevant keywords phrases to set up cost efficient, highly optimized and targeted paid search campaigns within major search engines.• Developed web design concepts including: layout/design, navigation, organization, and structure.• Created, placed, and tracked image-based banner ads that elicit a “call to action” from prospective clients. • Analyzed web statistics and trends to provide comprehensive reporting of performance and highlighting areas for potential improvement in order to drive future business. • Wrote, sent, tracked and reported on the delivery of highly targeted and informative e-mail marketing campaigns.• Recommended, implemented and tracked various Social Media Marketing, Web 3.0, and Mobile Marketing strategies. • Optimized online campaigns by adjusting budgets, ad copy, keywords and layout based on click-through rates and conversions rates to maximize earnings for each advertising dollar spent.• Submitted client information to search engine, online directory and data feed listing.• Maintained, managed and audited client websites by completing web updates and implementing new, interactive features.• Developed website code and architecture to ensure it is user and search engine friendly.

Madison, Wi, Us

• Trafficked all television and radio creative for local and regional clients.• Analyzed and coordinated all media post-buy proposals and schedules.• Set-up and maintained all client annual budgeting flowcharts.• Assisted account executives in client projects.• Conducted media buying, negotiating, and research.• Responsible for client call center lead tracking and trending analysis.• Assisted accounts receivables with all television and radio station invoices.

• Assisted Development Director plan, design and execute the annual community outreach and development strategy for DCHS.• Planned and coordinated all prescheduled media activities, public relations and special events.• Developed and maintained a positive community image of DCHS while building relationships with local media representatives and area businesses.• Organized and implemented all production phases of the quarterly magazine distributed to over 2,000 households.• Designed and wrote print materials for marketing, public relations, and shelter operations.

Mba, Marketing

Education record