Leanne James Email & Phone Number

Bar Harbor, Maine, United States

*Drive the strategy and execution of all digital content delivered via web, social media, and email*Write and edit content for the web, social media, email, internal communications, news releases, and more*Develop and execute external email campaigns including a new customer onboarding campaign for increased customer satisfaction and long-term retention*Wholly manage the Bank's social media presence, from editorial planning and content creation to geo-targeted posting and account tagging*Create media content including social media graphics and videos*Manage and maintain the Bank's ~60 digital business listings on Google, Bing, Apple Maps, and others*Led 180+ page website redesign project to improve content, navigation, and user experience*Played critical role in COVID-19 crisis communications, including writing and building new web content; writing press releases about the Bank's operations and services; creating special social media content to inform and engage customers; and writing internal memos about operational changes

Bar Harbor, Maine

Albany, New York

Researched, wrote and edited news releases, speeches, web content and other public facing collateral. Responded to media inquiries. Coordinated activities with executive leadership and Governor's office. Led agency-wide project to audit and redevelop the website for improved user experience. Collaborated on marketing campaigns. Member of the Governor’s Digital Team.

Austin, Tx

Created and implemented content strategy for clients across multiple verticals such as oil and gas, financial services, and healthcare. Created website architectures based on target audiences, client goals and user experience best practices. Developed buyer personas, content inventories and other assets needed to drive strategy, Wrote, reviewed, and edited web content. Collaborated with design, development, sales and digital marketing teams. Served as a core member of the production team, overseeing projects from kickoff to go live.

Austin, Texas

Develop and implement content strategy for ni.com, specifically the web experiences for our automated test platforms and products. Work with stakeholders to determine needs; develop content strategy and customer journey; create site maps, wire frames, and prototypes based on content requirements; and work with designers and developers to build the experience. Implement SEO for content and experiences. Measure and report on web experience metrics and identify opportunities for improvement. Additionally, collaborate with other eBusiness groups at NI to implement changes and processes for increasing leads, grow online revenue, and improve the customer experience.

Austin, Texas

Managed the news release program for National Instruments, which included managing writer assignments and mentoring the writing team. Wrote corporate and technical product news releases. Developed and implemented the company's first news blog. Provided strategic guidance and execution to marketing campaigns.

Austin, Texas

Researched, wrote and edited news releases, speeches, publications, presentations, monthly newsletters and other marketing collateral including the agency marketing plan. Designed marketing collateral including brochures, reports, posters, and direct mail pieces. Served as the agency's grant writer, securing more than $5 million for local workforce initiatives.

Austin, Texas

Wrote, researched, and edited news releases, speeches, publications and other marketing collateral for foundations, academia, municipalities, corporations, associations, and government agencies such as Dell, City of Austin and Austin Community College. Developed training modules for communication, leadership, supervision and quality service. Supervised intern staff of eight.