Leanne Machorton Email & Phone Number

London, Gb

County Dublin, Ireland

County Dublin, Ireland

Bottle is a video agency devoted to creating and producing premium corporate content. Bottle fosters close, collaborative partnerships with clients, with a view to yielding vibrant, arresting digital video content that is on brief and has real impact.Bottle produces branded films, promos, event coverage, animations, graphic explainers, title sequences, digital films, episodic series, commercials and documentaries – using full-service production workflow.

County Dublin, Ireland

Gaslight is a media production company based in Dublin, Ireland. Gaslight produced commercial films for broadcast, digital & corporate platforms.

County Dublin, Ireland

Created and pitched proactive integrated partnership proposal to secure deals for clientsDesigned and developed client websites with a user experience design-led approach to modernize and transform business operations by gaining significant time efficiencies and cost savings.Created full brand identity packages for clients and launched digital growth and content strategies across all digital platforms to strengthen brand positioning and audience engagement.

County Dublin, Ireland

Core Responsibilities:- Commercial performance reporting for all channels- Problem solving and solution development with relevant commercial functions - Work with our retail teams to develop our retail experience across programs- Support Retail Transformation programs for 2019- Contribute to Weekly & monthly team planning and idea generation- Reported on commercial performance to the Senior Management Team and Directors.- Initiated channel incentive for Visitor SIMs resulting in record sales with a 34% target increase.- Wrote a blog to support Visitor SIMs leveraging SEO techniques to increase engagement.- Briefed website changes for new handset launches and monthly pricing changes using DigiTool.- Helped to launch the new Online Accessory Store by creating SEO content with Shop Dashboard.- Worked on a promotional digital system to improve the customer journey and shop flow.- Created sales targets for each Carphone Warehouse Store to be tracked and reported on daily.- Visited and communicated with all sales channels throughout the country daily.- Led Retail Panels and Retail Engagement programs

Evolution Digital are an Online Marketing, Mobile Development and Web Design Company based in Dublin, Ireland. We design and develop innovative, search engine friendly and conversion driven websites and mobile applications for companies of all sizes.Core Responsibilities:- Published weekly blog articles on industry related topics optimised for SEO.- Managed and created unique content for Evolution’s own social media marketing strategy.- Formalised RFPs for client digital marketing strategies to drive customer engagement and sales.- Generated social media marketing strategies to fit client’s brand objectives.- Designed social media marketing trainings to brief clients on best practices.- Implemented social media campaigns to promote customer relations and PR partnerships.- Conceptualized and executed print and design campaigns both internally and for clients.Projects:eCommerce Expo IrelandThe eCommerce Expo is Ireland's largest eCommerce event, devoted to educating companies either operating from Ireland or internationally doing business with eCommerce Companies in Ireland about eCommerce & selling online.- Developed and implemented social media campaigns to promote the event- Designed social media marketing strategy to drive event ticket sales and promote engagement in the lead-up to the event- Published a blog article detailing the highlights of the event- Managed live social media updates and overall coverage of the event Win A Kool HouseThis was an exciting fundraiser designed to help raise funds for St. Anthonys Kilcoole FC & Kilcoole GAA Club.- Managed social media campaigns, including weekly giveaways, driving ticket sales and engagement.- Implemented social media marketing strategy promoting the event and to raise awareness of the initiative.

County Dublin, Ireland

The MHL Hotel Collection is a collection of unique and individual hotels in key city and resort locations throughout Ireland. From the bustling city centres of Dublin, Galway and Limerick, to an historic estate close to Galway City, each of our hotels has its own distinct personality and charm. As unique as our collection is, all of our hotels are united in their commitment to delivering exceptional hospitality to all of our guests.The collection comprises seven hotels in Dublin, one in county Wicklow and one in each of Galway and Limerick.Core Responsibilities:- Implemented social media campaigns to promote customer relations and PR partnerships.- Engaged with customers on all social media channels by responding to messages and feedback.- Leveraged SEO and SEM digital marketing techniques to attract customers to hotel websites.- Created content pages and blog posts for hotel websites with the intent to promote customer retention.- Conceptualized and executed print & design campaigns for the hotels and restaurants.- Provided weekly and monthly reports that tracked and analysed ROI, performance, and results.- Tracked acquisition performance & conversion metrics to enable increased efficiency.- Worked with HTML on backend development of hotel websites to optimize productivity.- Updated and audited websites using Tweak, Revinate, Bookassist, and Avvio.- Analysed the market to identify industry opportunities and new marketing strategies.- Attended marketing meetings and recorded minutes for the marketing team and management.

United States

Core Responsibilities:- Assisted customers personally throughout each department executing commissioned sales.- Opened and closed department, balanced registers, and processed new shipment.- Re-stocked and organized products as necessary for inventory control.

Leesburg, Virginia

Accomplishments:- Awarded “Employee of the Month” on multiple occasions for consistently exceeding sales goals.- Awarded “Best in Customer Relations” for meeting the specific needs of every customer.- Received a 98% rating on Secret Shopper Review for demonstrating excellent customer service.Core Responsibilities:- Established and maintained good customer relations while executing commissioned sales.- Effectively trained new employees in sales, systems, and customer service skills.- Processed shipment and maintained visual standards on the floor.- Executed end-of-day duties, including balancing registers and preparing for new sales targets

Bachelor Of Arts - Ba, Honors International Business

- Cumulative GPA: 3.90 - Coursework in Marketing, Networks and Databases, Accounting, Finance, E commerce, Sustainable Business.

Business, Management, Marketing, And Related Support Services

Activities and Societies: Phi Mu, JMU Ski and Snowboard Racing Team, Professional Convention Management Association Coursework in Computer.

Education record

Activities and Societies: DECA, Yearbook, Guitar, Foreign Language National Honors Society, French Club, Photography Club, Art Club, SOFA.

Education record

Activities and Societies: Blue Ridge Summer Institute for Young Artists - Coursework in visual arts - Collaborated with artists.