I am a Copywriting professional with a BA(Hons.) degree in Philosophy and Political Economy. As a native English speaker based in Stockholm, Sweden, I have 10 years' experience in marketing and copywriting, with significant experience working both in agencies and in-house.I am particularly interested in brand building and achieving customer loyalty through the use of language and communication strategies. Building a brand, in my opinion, is both an art and a science which requires complex considerations that go beyond visuals and slogans. It's a conversation about values, psychology, and authenticity.