Leanne Mcgowan

Leanne Mcgowan Email and Phone Number

Director of Global Esports Events @ Riot | BizBash Top 500 People in Events | MBA @ Riot Games
Leanne Mcgowan's Location
Culver City, California, United States, United States
Leanne Mcgowan's Contact Details

Leanne Mcgowan work email

Leanne Mcgowan personal email

n/a
About Leanne Mcgowan

A respected business leader who has the optimism to drive monumental change. One of BizBash's Top 500 People in Events in 2021, I am passionate about the experience economy to deepen fandom, drive brand growth and create emotional connections with customers through experiences. Both an entrepreneur and intrapreneur, I focus on building activations that deepen customer relationships and growing great teams who improve operational efficiency. Built and managed event productions of all scales from 5 to 50,000, and budgets from five to eight figures. I am a "leader on loan," frequently called upon by senior management to solve complex business challenges, ideate on new opportunities and build enterprise-wide programs.

Leanne Mcgowan's Current Company Details
Riot Games

Riot Games

View
Director of Global Esports Events @ Riot | BizBash Top 500 People in Events | MBA
Leanne Mcgowan Work Experience Details
  • Riot Games
    Director Of Global Esports Events
    Riot Games Mar 2023 - Present
    Los Angeles, Ca, Us
    Lead team of event producers for Global Esports Events including League of Legends World Championships and Valorant Championships.
  • Electronic Arts (Ea)
    Experiential Development Lead
    Electronic Arts (Ea) Sep 2022 - Mar 2023
    Redwood City, Ca, Us
    • Develop new branded entertainment experiences; define the vision, goals and business partnerships for innovative opportunities to expand IP and deepen fandom while mitigating business risk.• Provide strategic insight to Marketing teams on how to leverage experiential opportunities, events, stunts and creative marketing for brand growth, awareness and customer AER.
  • Electronic Arts (Ea)
    Director Of Strategy & Operations, Ea Games Marketing (Secondment)
    Electronic Arts (Ea) May 2022 - Sep 2022
    Redwood City, Ca, Us
    Chief of staff to SVP Games Brand Marketing to drive concurrent strategic projects while serving as liaison between staff, senior leadership, corporate services, and cross-functional leads.
  • Electronic Arts (Ea)
    Head Of Event Operations & Technology
    Electronic Arts (Ea) Mar 2020 - Apr 2022
    Redwood City, Ca, Us
    • Led Safe Return to Live policy, program and process to review all off-campus activations worldwide from April 2020-2022. Recognition from VP/SVP/C-level executives for business critical leadership guiding and approving all creative productions (events, photo/promo/commercial/cover shoots, esports) through the COVID-19 pandemic.• Revitalized the process for giveaways across Marketing executing 100+ sweepstakes globally to date to give away $2M in prizes to improve sentiment, drive social growth and increase viewership.• Oversaw relationships with corporate teams to align and create systems that mitigate production risk through clear standards, guidelines and policies.
  • Electronic Arts (Ea)
    Lead Event Producer
    Electronic Arts (Ea) Jan 2018 - Mar 2020
    Redwood City, Ca, Us
    • Co-Executive Producer for EA PLAY Live including budget management, guest experience, registration, catering, operations, staffing, hospitality and experiential activations.• Developed, pitched and secured funding for a proprietary cross functional registration and player management system between marketing, competitive gaming, and IT.
  • 1Twentyfour (A Division Of Ign Entertainment)
    Head Of Operations And Events
    1Twentyfour (A Division Of Ign Entertainment) May 2013 - Oct 2017
    Los Angeles, Ca, Us
    • Executive Producer for Nerd HQ, the largest offsite event at San Diego Comic Con raising over $1M for charity and attended annually by 50,000 consumers. Managed 100+ staff, 8+ brand partner teams and 15+ vendors to fulfill production.• Initiate and manage creative business development strategies for current and potential clients such as EA, Zumba Fitness, Vita Coco, XBOX, Facebook, Dell Computers, 20th Century Fox, Oculus and AMD.• Employee #1; Oversaw development and growth of company operations, infrastructure and culture.• Strategically lead the events department include creating experiential opportunities, vendor sourcing and management, live production and staffing.
  • Marriott International
    Wedding And Events Manager (Pt)
    Marriott International Jul 2010 - Apr 2016
    Bethesda, Md, Us
    Execute the event day timeline and serve as hotel liaison with clients, guests and outside vendors.
  • Thewrap
    Product And Events Manager
    Thewrap Feb 2012 - May 2013
    Los Angeles, Ca, Us
    • In-house producer for TheWrap's event slate including an Oscar Party for 400, two-day conference for 300, screening series, short film festival and various other parties and panels.• Organize and implement (with a team of interns) an entirely new contact database system for the entire company.• Began overseeing ItsontheGrid in April 2012 (subscription database for tracking film development projects) including handling or delegating all customer service, billing and submission inquires. Contributed significantly to developing a marketing & strategic plan to improve the content and technology, working closey with IT and designers.
  • Intern Sushi
    National Promotions Manager
    Intern Sushi Feb 2011 - Sep 2011
    •Initiate and execute the corporate strategy for developing a user base for an internet startup focused on internships in hard-to-break-into industries such as film, television, sports, music, fashion, advertising, web and tech.•Identify, hire and manage initial group of 40 campus interns in Los Angeles, New York, Chicago and San Francisco as well as larger group of ambassadors and reps nationwide.• Plan and execute all aspects of corporate and on-campus events• Create and maintain relationships with key area venues and possible brand sponsors for events
  • William Morris Endeavor
    Motion Picture Literary Assistant
    William Morris Endeavor Nov 2010 - Feb 2011
    Beverly Hills, Ca, Us
    •Managed busy agent’s desk including schedule, rolling calls, travel planning and transition from Gersh to WME• Located payments and invoices, sent submissions, coordinated client and departmental meetings• Created and organized new systems for desk on studio coverage, client materials and payments.
  • The Gersh Agency
    Books Coordinator, Assistant To Partner
    The Gersh Agency May 2009 - Nov 2010
    Beverly Hills, Ca, Us
    • Administrative duties of a busy agent's desk• Handled public relations for high profile clients such as coordinating press days and publicity events/interviews• Tracked down available rights to material for whole agency• Researched and prepared press packets for upcoming client projects• Established external reading and trainee program; designed training manuals and served as department liaisonwith interns and outside consultants (readers).
  • Filmpro Finance
    Assistant
    Filmpro Finance Jan 2009 - May 2009
    Onsite assistant for the Cannes Film Festival 2009
  • David D’Alessandro, Llc
    Research Analyst
    David D’Alessandro, Llc Jun 2008 - Jan 2009
    Conducted research and performed trend analysis on various topics for the former CEO of John Hancock Financial Services and New York Times bestselling author
  • Life Is Good
    Festivals Support
    Life Is Good May 2008 - Jan 2009
    Boston, Massachusetts, Us
    Assisted in executing all aspects of Festival on the Boston Common involving over 30,000 attendees, raising over $630,000 for children in need
  • Marriott International
    At Your Service
    Marriott International Sep 2006 - Aug 2007
    Bethesda, Md, Us
    Front Desk/Conceirge services

Leanne Mcgowan Skills

Public Relations Television Advertising Social Media Film Research Facebook Management Event Planning Publicity Creative Writing Event Management Social Media Marketing Community Outreach Sponsorship Fundraising Corporate Events

Leanne Mcgowan Education Details

  • Ucla Anderson School Of Management
    Ucla Anderson School Of Management
    Entrepreneurship
  • Boston University
    Boston University
    Film And Television

Frequently Asked Questions about Leanne Mcgowan

What company does Leanne Mcgowan work for?

Leanne Mcgowan works for Riot Games

What is Leanne Mcgowan's role at the current company?

Leanne Mcgowan's current role is Director of Global Esports Events @ Riot | BizBash Top 500 People in Events | MBA.

What is Leanne Mcgowan's email address?

Leanne Mcgowan's email address is lmcgowan@ea.com

What schools did Leanne Mcgowan attend?

Leanne Mcgowan attended Ucla Anderson School Of Management, Boston University.

What skills is Leanne Mcgowan known for?

Leanne Mcgowan has skills like Public Relations, Television, Advertising, Social Media, Film, Research, Facebook, Management, Event Planning, Publicity, Creative Writing, Event Management.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.