Leanne Mcgowan Email and Phone Number
Leanne Mcgowan work email
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Leanne Mcgowan personal email
A respected business leader who has the optimism to drive monumental change. One of BizBash's Top 500 People in Events in 2021, I am passionate about the experience economy to deepen fandom, drive brand growth and create emotional connections with customers through experiences. Both an entrepreneur and intrapreneur, I focus on building activations that deepen customer relationships and growing great teams who improve operational efficiency. Built and managed event productions of all scales from 5 to 50,000, and budgets from five to eight figures. I am a "leader on loan," frequently called upon by senior management to solve complex business challenges, ideate on new opportunities and build enterprise-wide programs.
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Director Of Global Esports EventsRiot Games Mar 2023 - PresentLos Angeles, Ca, UsLead team of event producers for Global Esports Events including League of Legends World Championships and Valorant Championships. -
Experiential Development LeadElectronic Arts (Ea) Sep 2022 - Mar 2023Redwood City, Ca, Us• Develop new branded entertainment experiences; define the vision, goals and business partnerships for innovative opportunities to expand IP and deepen fandom while mitigating business risk.• Provide strategic insight to Marketing teams on how to leverage experiential opportunities, events, stunts and creative marketing for brand growth, awareness and customer AER. -
Director Of Strategy & Operations, Ea Games Marketing (Secondment)Electronic Arts (Ea) May 2022 - Sep 2022Redwood City, Ca, UsChief of staff to SVP Games Brand Marketing to drive concurrent strategic projects while serving as liaison between staff, senior leadership, corporate services, and cross-functional leads. -
Head Of Event Operations & TechnologyElectronic Arts (Ea) Mar 2020 - Apr 2022Redwood City, Ca, Us• Led Safe Return to Live policy, program and process to review all off-campus activations worldwide from April 2020-2022. Recognition from VP/SVP/C-level executives for business critical leadership guiding and approving all creative productions (events, photo/promo/commercial/cover shoots, esports) through the COVID-19 pandemic.• Revitalized the process for giveaways across Marketing executing 100+ sweepstakes globally to date to give away $2M in prizes to improve sentiment, drive social growth and increase viewership.• Oversaw relationships with corporate teams to align and create systems that mitigate production risk through clear standards, guidelines and policies. -
Lead Event ProducerElectronic Arts (Ea) Jan 2018 - Mar 2020Redwood City, Ca, Us• Co-Executive Producer for EA PLAY Live including budget management, guest experience, registration, catering, operations, staffing, hospitality and experiential activations.• Developed, pitched and secured funding for a proprietary cross functional registration and player management system between marketing, competitive gaming, and IT. -
Head Of Operations And Events1Twentyfour (A Division Of Ign Entertainment) May 2013 - Oct 2017Los Angeles, Ca, Us• Executive Producer for Nerd HQ, the largest offsite event at San Diego Comic Con raising over $1M for charity and attended annually by 50,000 consumers. Managed 100+ staff, 8+ brand partner teams and 15+ vendors to fulfill production.• Initiate and manage creative business development strategies for current and potential clients such as EA, Zumba Fitness, Vita Coco, XBOX, Facebook, Dell Computers, 20th Century Fox, Oculus and AMD.• Employee #1; Oversaw development and growth of company operations, infrastructure and culture.• Strategically lead the events department include creating experiential opportunities, vendor sourcing and management, live production and staffing. -
Wedding And Events Manager (Pt)Marriott International Jul 2010 - Apr 2016Bethesda, Md, UsExecute the event day timeline and serve as hotel liaison with clients, guests and outside vendors. -
Product And Events ManagerThewrap Feb 2012 - May 2013Los Angeles, Ca, Us• In-house producer for TheWrap's event slate including an Oscar Party for 400, two-day conference for 300, screening series, short film festival and various other parties and panels.• Organize and implement (with a team of interns) an entirely new contact database system for the entire company.• Began overseeing ItsontheGrid in April 2012 (subscription database for tracking film development projects) including handling or delegating all customer service, billing and submission inquires. Contributed significantly to developing a marketing & strategic plan to improve the content and technology, working closey with IT and designers. -
National Promotions ManagerIntern Sushi Feb 2011 - Sep 2011•Initiate and execute the corporate strategy for developing a user base for an internet startup focused on internships in hard-to-break-into industries such as film, television, sports, music, fashion, advertising, web and tech.•Identify, hire and manage initial group of 40 campus interns in Los Angeles, New York, Chicago and San Francisco as well as larger group of ambassadors and reps nationwide.• Plan and execute all aspects of corporate and on-campus events• Create and maintain relationships with key area venues and possible brand sponsors for events -
Motion Picture Literary AssistantWilliam Morris Endeavor Nov 2010 - Feb 2011Beverly Hills, Ca, Us•Managed busy agent’s desk including schedule, rolling calls, travel planning and transition from Gersh to WME• Located payments and invoices, sent submissions, coordinated client and departmental meetings• Created and organized new systems for desk on studio coverage, client materials and payments. -
Books Coordinator, Assistant To PartnerThe Gersh Agency May 2009 - Nov 2010Beverly Hills, Ca, Us• Administrative duties of a busy agent's desk• Handled public relations for high profile clients such as coordinating press days and publicity events/interviews• Tracked down available rights to material for whole agency• Researched and prepared press packets for upcoming client projects• Established external reading and trainee program; designed training manuals and served as department liaisonwith interns and outside consultants (readers). -
AssistantFilmpro Finance Jan 2009 - May 2009Onsite assistant for the Cannes Film Festival 2009
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Research AnalystDavid D’Alessandro, Llc Jun 2008 - Jan 2009Conducted research and performed trend analysis on various topics for the former CEO of John Hancock Financial Services and New York Times bestselling author
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Festivals SupportLife Is Good May 2008 - Jan 2009Boston, Massachusetts, UsAssisted in executing all aspects of Festival on the Boston Common involving over 30,000 attendees, raising over $630,000 for children in need -
At Your ServiceMarriott International Sep 2006 - Aug 2007Bethesda, Md, UsFront Desk/Conceirge services
Leanne Mcgowan Skills
Leanne Mcgowan Education Details
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Ucla Anderson School Of ManagementEntrepreneurship -
Boston UniversityFilm And Television
Frequently Asked Questions about Leanne Mcgowan
What company does Leanne Mcgowan work for?
Leanne Mcgowan works for Riot Games
What is Leanne Mcgowan's role at the current company?
Leanne Mcgowan's current role is Director of Global Esports Events @ Riot | BizBash Top 500 People in Events | MBA.
What is Leanne Mcgowan's email address?
Leanne Mcgowan's email address is lmcgowan@ea.com
What schools did Leanne Mcgowan attend?
Leanne Mcgowan attended Ucla Anderson School Of Management, Boston University.
What skills is Leanne Mcgowan known for?
Leanne Mcgowan has skills like Public Relations, Television, Advertising, Social Media, Film, Research, Facebook, Management, Event Planning, Publicity, Creative Writing, Event Management.
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