Director Of Global Esports Events
CurrentLead team of event producers for Global Esports Events including League of Legends World Championships and Valorant Championships.
Mar 2023 - Present
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Leanne Mcgowan Email & Phone Number
Director of Global Esports Events @ Riot | BizBash Top 500 People in Events | MBA
at
Riot Games
1 work email found
@ea.com
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Director of Global Esports Events @ Riot | BizBash Top 500 People in Events | MBA
Location
Culver City, California, United States
Who is Leanne Mcgowan? Overview
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Quick answer
Leanne Mcgowan is listed as Director of Global Esports Events @ Riot | BizBash Top 500 People in Events | MBA at Riot Games, based in Culver City, California, United States. AeroLeads shows a work email signal at ea.com and a matched LinkedIn profile for Leanne Mcgowan.
Leanne Mcgowan previously worked as Director of Global Esports Events at Riot Games and Experiential Development Lead at Electronic Arts (Ea). Leanne Mcgowan holds Master Of Business Administration (M.B.A.), Entertainment, Technology, Entrepreneurship from Ucla Anderson School Of Management.
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Email format at Riot Games
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{first_initial}{last}@ea.com
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Profile bio
About Leanne Mcgowan
A respected business leader who has the optimism to drive monumental change. One of BizBash's Top 500 People in Events in 2021, I am passionate about the experience economy to deepen fandom, drive brand growth and create emotional connections with customers through experiences. Both an entrepreneur and intrapreneur, I focus on building activations that deepen customer relationships and growing great teams who improve operational efficiency. Built and managed event productions of all scales from 5 to 50,000, and budgets from five to eight figures. I am a "leader on loan," frequently called upon by senior management to solve complex business challenges, ideate on new opportunities and build enterprise-wide programs.
Listed skills include Public Relations, Television, Advertising, Social Media, and 13 others.
Current workplace
Leanne Mcgowan's current company
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15 roles
Leanne Mcgowan work experience
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Experiential Development Lead
• Develop new branded entertainment experiences; define the vision, goals and business partnerships for innovative opportunities to expand IP and deepen fandom while mitigating business risk.• Provide strategic insight to Marketing teams on how to leverage experiential opportunities, events, stunts and creative marketing for brand growth, awareness and customer AER.
Sep 2022 - Mar 2023
Director Of Strategy & Operations, Ea Games Marketing (Secondment)
Chief of staff to SVP Games Brand Marketing to drive concurrent strategic projects while serving as liaison between staff, senior leadership, corporate services, and cross-functional leads.
May 2022 - Sep 2022
Head Of Event Operations & Technology
• Led Safe Return to Live policy, program and process to review all off-campus activations worldwide from April 2020-2022. Recognition from VP/SVP/C-level executives for business critical leadership guiding and approving all creative productions (events, photo/promo/commercial/cover shoots, esports) through the COVID-19 pandemic.• Revitalized the process for giveaways across Marketing executing 100+ sweepstakes globally to date to give away $2M in prizes to improve sentiment, drive social growth and increase viewership.• Oversaw relationships with corporate teams to align and create systems that mitigate production risk through clear standards, guidelines and policies.
Mar 2020 - Apr 2022
Lead Event Producer
• Co-Executive Producer for EA PLAY Live including budget management, guest experience, registration, catering, operations, staffing, hospitality and experiential activations.• Developed, pitched and secured funding for a proprietary cross functional registration and player management system between marketing, competitive gaming, and IT.
Jan 2018 - Mar 2020
Head Of Operations And Events
• Executive Producer for Nerd HQ, the largest offsite event at San Diego Comic Con raising over $1M for charity and attended annually by 50,000 consumers. Managed 100+ staff, 8+ brand partner teams and 15+ vendors to fulfill production.• Initiate and manage creative business development strategies for current and potential clients such as EA, Zumba Fitness, Vita Coco, XBOX, Facebook, Dell Computers, 20th Century Fox, Oculus and AMD.• Employee #1; Oversaw development and growth of company operations, infrastructure and culture.• Strategically lead the events department include creating experiential opportunities, vendor sourcing and management, live production and staffing.
May 2013 - Oct 2017
Wedding And Events Manager (Pt)
Execute the event day timeline and serve as hotel liaison with clients, guests and outside vendors.
Jul 2010 - Apr 2016
Product And Events Manager
• In-house producer for TheWrap's event slate including an Oscar Party for 400, two-day conference for 300, screening series, short film festival and various other parties and panels.• Organize and implement (with a team of interns) an entirely new contact database system for the entire company.• Began overseeing ItsontheGrid in April 2012 (subscription database for tracking film development projects) including handling or delegating all customer service, billing and submission inquires. Contributed significantly to developing a marketing & strategic plan to improve the content and technology, working closey with IT and designers.
Feb 2012 - May 2013
National Promotions Manager
•Initiate and execute the corporate strategy for developing a user base for an internet startup focused on internships in hard-to-break-into industries such as film, television, sports, music, fashion, advertising, web and tech.•Identify, hire and manage initial group of 40 campus interns in Los Angeles, New York, Chicago and San Francisco as well as larger group of ambassadors and reps nationwide.• Plan and execute all aspects of corporate and on-campus events• Create and maintain relationships with key area venues and possible brand sponsors for events
Feb 2011 - Sep 2011
Motion Picture Literary Assistant
•Managed busy agent’s desk including schedule, rolling calls, travel planning and transition from Gersh to WME• Located payments and invoices, sent submissions, coordinated client and departmental meetings• Created and organized new systems for desk on studio coverage, client materials and payments.
Nov 2010 - Feb 2011
Books Coordinator, Assistant To Partner
• Administrative duties of a busy agent's desk• Handled public relations for high profile clients such as coordinating press days and publicity events/interviews• Tracked down available rights to material for whole agency• Researched and prepared press packets for upcoming client projects• Established external reading and trainee program; designed training manuals and served as department liaisonwith interns and outside consultants (readers).
May 2009 - Nov 2010
Assistant
Filmpro Finance
Onsite assistant for the Cannes Film Festival 2009
Jan 2009 - May 2009
Research Analyst
David D’Alessandro, Llc
Conducted research and performed trend analysis on various topics for the former CEO of John Hancock Financial Services and New York Times bestselling author
Jun 2008 - Jan 2009
Festivals Support
Assisted in executing all aspects of Festival on the Boston Common involving over 30,000 attendees, raising over $630,000 for children in need
May 2008 - Jan 2009
Sep 2006 - Aug 2007
2 education records
Leanne Mcgowan education
Master Of Business Administration (M.B.A.), Entertainment, Technology, Entrepreneurship
Ucla Anderson School Of Management
Bs, Film And Television
Boston University
FAQ
Frequently asked questions about Leanne Mcgowan
Quick answers generated from the profile data available on this page.
What company does Leanne Mcgowan work for?
Leanne Mcgowan works for Riot Games.
What is Leanne Mcgowan's role at Riot Games?
Leanne Mcgowan is listed as Director of Global Esports Events @ Riot | BizBash Top 500 People in Events | MBA at Riot Games.
What is Leanne Mcgowan's email address?
AeroLeads has found 1 work email signal at @ea.com for Leanne Mcgowan at Riot Games.
Where is Leanne Mcgowan based?
Leanne Mcgowan is based in Culver City, California, United States while working with Riot Games.
What companies has Leanne Mcgowan worked for?
Leanne Mcgowan has worked for Riot Games, Electronic Arts (Ea), 1Twentyfour (A Division Of Ign Entertainment), Marriott International, and Thewrap.
How can I contact Leanne Mcgowan?
You can use AeroLeads to view verified contact signals for Leanne Mcgowan at Riot Games, including work email, phone, and LinkedIn data when available.
What schools did Leanne Mcgowan attend?
Leanne Mcgowan holds Master Of Business Administration (M.B.A.), Entertainment, Technology, Entrepreneurship from Ucla Anderson School Of Management.
What skills is Leanne Mcgowan known for?
Leanne Mcgowan is listed with skills including Public Relations, Television, Advertising, Social Media, Film, Research, Facebook, and Management.
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