As a member of the Board of Directors, I contribute to the strategic leadership and development of Moelwyn Gymnastics Academy, focusing on long-term growth and sustainability. Key responsibilities include:Financial Strategy & Growth: Developing robust financial structures to support the Academy's vision, ensuring sustainability, and paving the way for future growth, including ongoing fundraising and grant applications.Governance: Establishing and leading quarterly board meetings and shareholder meetings to maintain transparency, accountability, and effective decision-making.Facility Development: Supporting the creation of a comprehensive business and operational plan for a permanent gymnastics facility and wellbeing hub. This initiative is designed to expand community access to sports and mental health resources.Strategic Planning: Providing insights and expertise to shape the Academy’s growth trajectory and ensure alignment with its mission and goals.This role allows me to apply my leadership, strategic planning, and operational expertise to drive meaningful impact in the community while supporting youth development and wellbeing through gymnastics.

As the primary driver of Papirfly’s community and events initiatives, I introduced and scaled strategies to enhance customer engagement, industry presence, and lead generation within the MarTech landscape. This role allowed me to build a high-performing community platform and events function from the ground up, establishing Papirfly as a leader in Brand Activation Management (BAM) through strategic customer relationship management and impactful B2B events.- Strategic Development of Community and Events Strategy: Established and implemented a comprehensive strategy for community engagement and event marketing, creating a seamless platform for customer collaboration, feedback, and support, which strengthened brand loyalty and product advocacy.- Global Events Strategy & Playbook Implementation: Built an events strategy and operational playbook within three months, including content guidelines, event approval processes, and workflows, ensuring smooth planning and execution across global markets.- High-Impact B2B Event Delivery: Delivered 20 B2B events globally, including industry mixers, webinars, and conferences, effectively managing a £300,000 budget and achieving 300-900% ROI on sales-driven events. Acquired high-value leads, including Amazon, Meta, H&M, and ING, further strengthening the sales pipeline.- Optimised Partnership Agreements & Cost Savings: Negotiated key partnerships, reducing costs by an average of 20%, and maximising budget impact while enhancing the quality of events and customer interactions.- Email Marketing Revitalisation: Launched a customer newsletter to revive email engagement, achieving a 25% open rate and 3% CTR, significantly outperforming previous benchmarks and boosting customer awareness.- Multi-Channel Lead Generation: Executed targeted lead generation campaigns across email, digital, and events, resulting in a 20% lead conversion rate from event attendees and supporting sales efforts across multiple touchpoints.

In this role, I led social media strategy and execution for all 11 brands under the Genesis Global portfolio, adapting to the complexities of the regulated iGaming industry and optimising campaigns for diverse markets including the UK, Malta, Canada, South Africa, Germany, Finland, and Norway. My responsibilities included building global campaigns and brand guidelines that aligned with local regulations and cultural values, maximising acquisition and engagement.- Comprehensive Social Media Oversight: Spearheaded both organic and paid social media strategies across Facebook, Twitter, Instagram, and YouTube, ensuring cohesive messaging and regulatory compliance across platforms.- Platform-Specific Content & Traffic Optimisation: Developed tailored content and publishing plans, refining each platform’s strategy to drive user engagement and optimise the acquisition funnel, resulting in steady audience growth and increased conversion rates.- High-Impact Global Campaigns: Designed and executed marketing campaigns across all brands, overseeing each stage from concept to launch. These campaigns were crafted to resonate across international audiences while remaining aligned with brand identity and regulatory guidelines.- ROI-Driven Customer Acquisition: Generated a positive ROI of 4:1 through targeted social and display ads, significantly expanding the customer base and contributing to revenue growth across key markets.- Brand Consistency & Innovation: Created and implemented brand guidelines and tone of voice, ensuring a consistent, trustworthy brand presence across channels and reinforcing customer loyalty.- Data-Driven Strategy & Market Analysis: Leveraged data insights to continuously optimise campaign performance, adapting strategies based on market trends and engagement metrics to guide future campaign decisions.

In this role, I led comprehensive marketing efforts across a healthcare group that included four hospitals, a med-aesthetic clinic, and three international clinics. I drove brand cohesion and market expansion while building a high-performing internal team, reducing costs, and maximising ROI across channels.- End-to-End Marketing Strategy: Designed and implemented an integrated marketing strategy encompassing both internal and external channels, increasing patient acquisition and brand visibility. Crafted targeted print and digital materials and spearheaded brand messaging across clinics.- Team Building & Budget Optimisation: Built and led a lean marketing team from scratch, sourcing talent through partnerships with local colleges to secure cost-effective internships, expanding team capabilities without increasing budget.- Cost Reduction & Vendor Negotiation: Reduced marketing expenses by over 30% through renegotiating print, media, and web development contracts and eliminating external agency reliance.- Brand Transformation: Led a complete rebranding effort, handling all phases from research to rollout and team training, which unified the group’s brand identity and positioned it for enhanced market impact.- Website Development & Launch: Designed, developed, and launched a new website within three months, significantly improving user experience and accessibility. This revamped platform increased online engagement and provided a comprehensive resource for patients.- Social Media & Content Strategy: Established and executed a tailored social media and content strategy, enhancing patient engagement and retention. Developed radio, TV, and print ads, as well as CSR and community initiatives to bolster brand reach and community ties.- Event Management & Community Outreach: Organised industry and community events to increase brand exposure and engagement, including specialist sessions for family doctors and participation in community sports events.

In this role, I led digital and social media strategy for Sun Savers, The Sun’s loyalty program, and drove online engagement for prominent News UK brands, including Virgin Radio, Sun Bingo, DreamTeam, and Sun Casino. Through targeted social initiatives and content optimisation, I increased monthly social reach by 185%, from 350,000 to over 1 million, consistently maintaining engagement rates above 3% to build meaningful audience interactions and brand loyalty.- Traffic & Engagement Optimisation: Led multi-platform strategies that significantly boosted traffic and brand engagement across News UK's digital channels, elevating unique views, video plays, and customer acquisition through tailored content strategies and timely engagement.- Content Strategy and Brand Consistency: Developed and produced video content, scripts, and cross-channel concepts in collaboration with editorial teams, ensuring high-quality social media output aligned with The Sun’s distinct tone and brand voice.- Community Building: Expanded and engaged social communities, including managing Facebook groups, and grew audience loyalty by fostering connections with super-users and low-level influencers, driving traffic and brand engagement.- Data-Driven Analytics: Utilised real-time social analytics and competitor insights to refine social and digital strategies, maximising impact and ensuring timely customer interactions.- Offline Event Strategy for Engagement Peaks: Organised large-scale offline events, such as the Love Island Closing Party, generating £4,500 in ticket sales and securing national press coverage with an ROI exceeding 50%. These events provided direct revenue, boosted web traffic, and heightened online engagement through a blended digital and live approach.- Team Leadership & Resource Management: Managed a team of community managers and coordinated with external agencies and contact centre support, aligning team goals with engagement periods to ensure peak performance.

In this role, I specialised in developing and executing high-impact marketing campaigns across traditional and digital channels. While my primary focus was on social media strategy, my responsibilities grew significantly to encompass end-to-end marketing leadership supporting TrustFord’s sales goals, especially within the SME market.- Social Media Strategy & Policy Development: Led the creation of a comprehensive social media content strategy and crafted TrustFord's social media policy, ensuring cohesive brand messaging and engagement across platforms.- Sales-Driven Social Campaigns: Designed and executed innovative social marketing campaigns that boosted brand visibility, engagement, and sales, while consistently managing and optimising a targeted social media budget.- Commercial Vehicle Campaign Lead: Oversaw all aspects of commercial vehicle marketing, including content creation, event planning, offers, and performance analysis. These initiatives drove substantial growth in SME sales.- Community Building & Engagement: Built a strong online community with above-average engagement rates across Facebook, Twitter, Instagram, LinkedIn, YouTube, and Glassdoor, while identifying opportunities in emerging platforms.- Data-Driven Performance Reporting: Delivered detailed reports on campaign ROI and platform performance, driving strategic adjustments and meeting KPIs for growth and engagement across 10 social media accounts.- Corporate Social Responsibility: I managed the relationship with charity partner Cancer Research UK, coordinating initiatives that aligned with both commercial goals and social responsibility objectives. This role required strong project management, communication, and organisational skills, allowing me to effectively collaborate with the charity’s team and TrustFord's leadership, alongside the core functions of my role detailed above.

In this role it was my responsibility to respond to customer queries via Facebook and Twitter as well as scheduling, creating and publishing content for Facebook, Twitter and LinkedIn. This was a brand new role to the business, so I was also instrumental in creating the social media strategy, and how it aligned with traditional customer service teams.Key Achievements/responsibilities :- Sourcing, creating and maintaining social media content and content plan- Responding to and managing all direct and indirect mentions of Affinity Water online- Creation of a social media report for business insight- Monthly improvement meetings to learn from and reduce negative contacts- Creation of strategy documents and creation of social media policy- Launched Yammer business-wide to improve internal communication - Trained and selected Web Chat advisors to allow customers a wider range of ways to contact us in line with our social media response plan- Created and launched the Affinity Water internal blog - Creation of blog content plan and editing content- Crisis management during emergencies, in line with wider businessWe used Meltwater to monitor all performance on Social Media and PR. I was also an integral member of the Corporate Social Responsibility committee which involved promoting the charitable support we could offer, ensuring the needs of the charity were met and also developing PR from the donations/voluntary work.

Started off by answering the phones for a wide range of operational queries. I quickly progressed to complaints resolution as part of the Customer Liaison Team. I also assisted with Team Leader duties including performance reporting and team management in times of absence.This position helped me develop my skills on a wider scale and refined my communication, both in person and through conventional methods of contact such as telephone, email and text. This also required me to quickly master new processes and computer systems.I worked very closely with our gangs and internal plumbers to identify operational issues and liaise for an appropriate resolution, ensuring the customer was appropriately updated at all times and that the teams had what they required to resolve the issues at hand.