Leanne Mcloughlin Email & Phone Number

Burscough, Gb

Liverpool, Merseyside, Gb

Liverpool, Merseyside, Gb

Liverpool, Merseyside, Gb

Liverpool, Merseyside, Gb

Coventry, West Midlands, Gb

London, England, Gb

* Devising, leading and implementing brand and retail marketing strategies to drive brand awareness and profitability online and in store.* Planning new marketing activities and materials on both a local and national level. * Introduction of a new communications strategy to boost in store engagement and increased ROI.* Working across functions to ensure all brand activations are aligned and reflected across all channels.* Established department objectives, priorities and developed a bespoke schedule of reporting on all marketing activities with measurable ROI.

M60 Office Park, Wynne Avenue, Swinton, Gb

* Led a team of 11 including the studio team, setting key objectives and ensuring their professional development including the development of a new performance review process.* Delivering a successful marketing strategy, including a 3 year international growth plan.* Creating internal and external brand guidelines and company values from scratch.* Introducing streamlined processes across the business including the introduction of process management software.* Monitoring, reporting and reacting to competitor brand activity.* Creative concept planning and art direction across all activity.* Working with an external app developer to create a bespoke shopping and content app. * Trade and promotional planning, forecasting and budgeting management.

Liverpool, Merseyside, Gb

• Creation and co-ordination of the national advertising strategy – delivering customerfocused brand and category messages across relevant customer channels.• Production of a seasonal national advertising strategy utilising customer research andpost campaign analysis – always putting the customer at the heart of the plan.• Plan and lead an ‘always on' marketing strategy, maximising omnichannel customerconversion and value, delivering the maximum commercial return for the business interms of reach, engagement, consideration and sales.• Drive business engagement in the national advertising strategy by setting andcommunicating a clear vision to all internal stakeholders. • Ensuring all internal customers have the right tools to deliver and amplify the national advertising strategy ensuring a true through the line campaign.• Management of all media partnerships negotiating added value and usage to allow afull through the line delivery.• Constant competitor analysis and identification of opportunities to drive the businessand brand agenda.• Constantly identifying opportunities to improve processes.• Management of the national advertising budget c. £12m per annum

Liverpool, Merseyside, Gb

• Development and execution of the creative Matalan & Sporting Pro brand propositions.• Strategic planning, creation and implementation of national and regional advertising campaigns in line with business strategies.• Implementation of a customer focused, multi channel comms programme. • Management of the 'Family Friendly' steering board - resulting in Matalan achieving Mumsnet Gold Status for 2013.• Member of the Brand Steering Board.• Managing a direct team of two.

Speke, Liverpool, Merseyside, Gb

• Developing successful multi-media integrated advertising campaigns. • Accountable for a multi-million pound advertising budget, producing yearly budgets and scenario planning.• Management of key talent partners, internal stakeholders and external agencies to ensure activity is implemented correctly, on time and within creative guidelines.• Producing and planning innovative and market leading campaigns such as our recent UK first -and Retail Week’s campaign of the week- targeted video on demand campaign.

Speke, Liverpool, Merseyside, Gb

• Key contributions to the planning and implementation of new brand, Very.co.uk, from the outset.• Supporting the delivery of new opportunities and campaigns to maximise brand objectives and business performance.• Launched Very.co.uk across all major social network channels gaining a natural growth of 10,000 Facebook fans within the first year.• Set up and development of a specialist social media team to respond to customer queries and complaints within a maximum 3 hour period.• Management of relationships with key stake holders and agencies to ensure activity is implemented correctly, on time and within creative guidelines. • Working within a team to design, brief, establish and manage the Very Network social channel and V-Blog• Research and development of new ideas linking to social media and the development of online brands. • Ensuring all brand communications fall within the brand guidelines and use the correct tone of voice.• Management of the new brand packaging. Briefing, design and liaising with procurement teams to ensure delivery on time for launch. • Generating copy for brand communications.• Member of the New Brand Delivery Team managing full integration of the new brand across all business functions.

Speke, Liverpool, Merseyside, Gb

2 month secondment implementing:• The creation of an improved web analytics reporting suite.• Producing cross brand web reports using Core Metrics.

• Strategic support and direction through detailed analysis to optimise field management and representative performance thus enabling delivery of efficiency savings.• Developing and improving processes within marketing operations using various project management techniques.• Managing incentive schemes, monitoring costs, business performance and communicating benefits.• Providing cost management strategies through out-turn models.• Tracking and trending all aspects of Field Marketing Operations, improving the ability to predict short and long term performance and develop solutions as required.• Develop and maintain the Field Marketing management information system, enabling delivery of efficiency savings.• Assisting with budget / forecast development c. £12 million per annum.

• Managing a full legal caseload from start to completion including sales, purchases, re-mortgages and right to buy.• Drafting contracts, liaising with other professionals, such as mortgage lenders (banks and building societies), estate agents and other lawyers.• Conducting 'searches' and completing Land Registry documentation.• Preparing detailed completion statements showing all costs involved.• Exchanging contracts.• Development of Videss case management system.

Senior Leadership Mba

Business And Administration Level 2 (2015)

Diploma, Digital Marketing

Diploma, Social Media Marketing

Diploma, Advertising

Diploma, Marketing Communications

Ilex Professional Higher Diploma - Conveyancing Module, Law