Leanne Nicholson Email and Phone Number

In October 2018, I co-founded Oraco Agency with my business partner, Jessica Humphreys. We integrated and expanded our service offering by merging our backgrounds and skills – My background in branding, design, print and web, with Jessica's background in communications strategy, copy, social media and PR.Our personal values have shaped the culture and foundations of Oraco. We make it our mission to connect and align responsible brands that value social, environmental, and economic sustainability with conscious consumers. We help brands build loyal communities and equip their audience with the knowledge to make more conscious purchasing decisions. We do this by combining our knowledge of social impact and sustainability with our expertise across branding and communications.As creative director at Oraco, I am instrumental in shaping the creative vision of the agency. I ensure each project aligns with the client’s brand story, purpose and values, as well as their visual identity and editorial style.Leading a team of diverse talents, I champion a collaborative and inclusive work environment. Every team member is encouraged to contribute their unique perspective, fostering an atmosphere where creativity thrives. Oraco transforms ideas into solutions that shape perceptions and inspire action.

In June 2012, I founded creative agency, Oraco Marketing. Navigating the intricate balance between my roles as a creative, marketer and entrepreneur, I set out to create a space where design and strategy integrate seamlessly.Resilience and adaptability were instrumental in steering Oraco through the ever-evolving landscape of the creative industry, as well as technological advancement. Committed to continuous learning and creative exploration, I built upon the skills I had developed in previous roles, in particular around brand strategy and digital marketing. I also increased my knowledge of website hosting and development, programming languages, and user experience design. I gained skills in photography, video editing and animation, as well as content creation for social media platforms.Having knowledge and skills across a range of marketing disciplines enables me to better service my clients and build effective leadership strategies. I am able to see the bigger picture and understand how decisions in one area of a project may impact another. I learnt to effectively communicate with team members and third parties from diverse backgrounds and roles and, more importantly, I enhanced my capacity for innovation and problem-solving. Beyond client projects, I am deeply committed to sustainability. Initiatives aimed at environmental conservation and giving back to the community reflect Oraco's ethos of using creativity as a catalyst for positive change. I wanted to build my business on these values and be a force for good in the creative ecosystem.After 6 years of Oraco Marketing, Jessica Humphreys, of Social Concepts, and I decided to join forces and merge agencies, co-founding Oraco Agency.

As Graphic Designer and Marketing Coordinator at doTERRA, I worked closely with the Marketing Manager and General Manager to maintain brand integrity for the Australia and New Zealand subsidiary. I lead the creative process in developing and executing all promotional content and campaigns, on and offline. I delivered strategic marketing initiatives and activities across a variety of channels, including web, social media, on and offline publications and email marketing.I supported the sales team with the development of presentations, collateral and displays for events and conferences. Additional responsibilities included: ✔ Supporting with the development of branding and marketing strategies✔ Managing and updating multiple websites✔ Conducting market research to identify marketing opportunities✔ Photography and videography

As Graphic Designer and Marketing Coordinator at Taylors, I liaised with key stakeholders across multiple sub-brands, including Urban Development, Built Environments, Infrastructure, Town Planning, Civil Engineering and Project Management to execute internal and external communications.Working closely with the CEO and board of Directors, I was able to maintain brand integrity and lead the creative process in developing and executing all promotional content and campaigns, on and offline. I delivered strategic marketing initiatives and activities across a variety of channels, including web, social media, on and offline publications, email marketing, and press releases.As part of the People, Culture and Brand team, I also managed the company's intranet, organised internal and external events, and supported in the development of internal processes and policies.I supported the sales team with the development of reports, tenders and proposals, as well as presentations and displays for events and conferences. Additional responsibilities included: ✔ Supporting with the development of branding and marketing strategies✔ Managing and updating the website✔ Conducting market research to identify marketing opportunities✔ Photography and videography

As Creative Director at Allbern, I was the lead of a creative team and responsible for keeping all projects and campaigns aligned with client guidelines and objectives. I would meet with clients to determine the project scope, interpret briefs, workshop a brief response, manage timelines and budgets, and deliver the required outcomes. I developed, executed and maintained client marketing strategies to reach their target audience and deliver the key message. I was responsible for overseeing projects from inception through to completion, including creating the overall design and visual style for websites, campaigns, magazines, photoshoots, and on and offline collateral. I worked with a variety of organisations across a range of industries including sport, education, hospitality, events, professional services, construction and manufacturing. Additional responsibilities included: ✔ Managing and supervising creative team✔ Conducting market research to identify marketing opportunities✔ Managing client relationships and developing budgets and proposals✔ Overseeing the digital and offset print production process

As Graphic Designer at Allbern, I was responsible for inspiring, informing and engaging a range of target audiences through visual communications.I would meet with clients, interpret briefs, workshop a brief response and deliver the required outcomes. I supported in the development of branding and communication strategies. I conceptualised and designed campaigns and content for on and offline channels including web, email, social media, collateral, signage, merchandise and packaging.I worked with a variety of organisations across a range of industries including sport, education, hospitality, events, professional services, construction and manufacturing. I was responsible for developing brand identities and adhering to existing brand guidelines. I created logos, illustrations, layouts, videos, animations and photos, as well as supported with the strategic direction of client campaigns and brand development.Allbern had a long history in offset printing, therefore I learnt the ins and outs of prepress artwork and the offset production process. I developed highly accurate finished art skills, including file formats, bleed, margins, crop marks, colour modes, resolution, back processes and cover surfaces. I was responsible for preparing multiple files for production using gang sheets and would oversee the print quality and output through press proofs. On top of prepress support for offset printing, I was responsible for the complete digital print production process, including running two Konica Minolta machines, as well as finishing services such as binding, trimming and folding.Additional responsibilities included: ✔ Administration, customer service and reception duties✔ Managing and updating the website✔ Packing and delivering print jobs✔ Photography and videography