Leanne P. Email & Phone Number

San Diego, California, US

• The Honest Kitchen was founded in 2002 with a mission to help as many pets as possible get on the road to good health, through good food. We produce a full line of human grade foods for dogs and cats. The Honest.
• Define strategy, goals, and KPIs with a focus on revenue, CVR, AOV, sessions, and retention (measured by repeat purchase rate and subscriber growth).
• Increase annual revenue 15% YoY through content, customer segmentation, customer retention (subscription optimization), AOV, and CVR strategies.
• Build roadmap for website projects, CRO, A/B testing, analytics, and tech steck expansion.
• Lead all development projects and optimization for the website working cross functionally with internal teams including Ops/Logistics, Finance, Customer Support, and Marketing. Highlight: Magento 2 to Shopify Plus.

San Diego, California, US

• BVAccel (acquired by Accenture in 2022) is the largest and fastest growing Shopify agency in the world. We thrive on increasing revenue for our clients through our strategies of acquisition, conversion and retention..
• Provide consultation to client stakeholders in eCommerce-specific business topics, including digital marketing, pricing and promotion strategy, paid media/marketing, customer service, CRO, UX/creative best practices.
• Apply expertise and experience to draw insights from analytics data (e.g. traffic, AOV, line items per order, conversion rates) to identify opportunities to improve KPIs.
• Direct the strategy and own the road map for all media and site optimizations associated with customer acquisition and revenue growth. Own creation and delivery of budgets, QBRs, media plans, and performance reports.
• Plan program budget for maximum efficiency of marketing spend. KPIs include ROAS, revenue, CAC, and CPA for Paid Social, Paid Search, Programmatic Display, Affiliate, and Influencer Marketing channels.
• Sample of success: Scaled annual revenue from $600k to $3m over a 2yr period. This was accomplished by increasing media budgets and expanding the brand’s digital channels to include Paid Social, Programmatic Display.

San Diego, California, US

San Diego, California, US

• Axos (fka Bank of Internet) is a diversified financial services company with approximately $10.0 billion in assets that provides innovative checking, money market, savings, and lending products and services to personal.
• Developed ad campaign strategies to for social (organic and paid), search and display with budgets of $50k per month. Collaborated with Content and SEO Specialists to publish quality content and promote engagement.
• Launched a company wide social advocacy program with adoption rate of 60%.
• Served as the project and account manager for all products (consumer and business deposits, personal and commercial lending) needing social and paid media strategies.

San Diego, California, US

• LeaseLabs is a digital agency serving the multifamily vertical in full stack marketing from design and development to social and display marketing, and everything in between. LeaseLabs develops award-winning campaigns.
• Managed the Digital Marketing department and served as the direct report for 8 Digital Marketing Strategist. Liaised between clients and internal teams.
• Spearheaded client communication especially as related to discussing strategy, campaign performance, and troubleshooting. I served as the primary point of contact for A-list clients (the largest multifamily companies.
• Continuously developed processes and recommended improvements of internal processes and SOPs.

San Diego, California, US

San Diego, CA, US

• Auxiliary Services Marketing promotes the university's services to students, the USD community and guests. Departments and services include: Campus Card Services, Dining, Catering, Conferences, Mail Center, Torero.
• Managed social media accounts including Facebook, Twitter and OpenTable. Including social media strategy and execution.
• Developed marketing strategies for 5 departments (Dining, Summer Conferences, Catering, Bookstore, and Campus Card Office) including promotion of special events, menus, venue options, and other departmental services to.
• Designed all marketing materials including fliers, posters, emails, brochures and digital content.
• Developed content for magazine articles, press releases and mass emails for local and campus publications.

• Doubled monthly volume of business from 150 to over 350 scans in the first six months of arriving in my position.
• Assisted with sales for our parent company, InVision Imaging (private MRI and CT facility).
• Handled new business accounts - contract signing, negotiations, and RFPs.
• Coordinated tradeshow events including the design of all print and digital materials. Served as the brand ambassador to the community at large, educating the community and solidifying a consistent brand message.

San Diego, CA, US

• Designed and created small scale marketing pieces, including fliers, posters and digital content.
• Updated websites for Dining, Campus Card, La Gran Terraza and Bookstore on the USD website.
• Wrote and edited articles, correspondence, media releases and other communications for internal and external publications.
• Designed and created all marketing pieces for opening of University of San Diego's first fine dining restaurant and new main dining facility for students. Projects included media packets, coordination with vendors in.

San Diego, CA, US