With 20 years of experience in brand consulting, I’ve had the pleasure of working with a wide variety of clients, from large corporates and conglomerates to government entities, semi-government organisations, and investment companies. My passion lies in leading brand transformation projects, whether that means launching exciting new brands or reimagining existing ones to keep up with changing market needs. Throughout my career, I’ve played a pivotal role in leading the strategic direction and creative identity for hundreds of projects, ensuring they align with long-term goals and market positioning.As a senior consultant at a highly awarded brand consultancy in the UAE, I’ve led projects that have collectively won over 50 Gold awards at the Transform Awards MEA, celebrating excellence in brand development and creative execution. These accolades highlight our commitment to delivering beautiful and impactful solutions for our clients.I’m also a certified business coach and licensed NLP (Neuro-Linguistic Programming) practitioner. This unique background allows me to take a holistic approach to brand consulting, seamlessly blending business strategy with personal development techniques to support organisations and individuals in growing with purpose and creating a lasting impact. I achieve this through my six-step IMPACT framework, which guides clients in discovering their purpose and vision, setting actionable goals, and creating a clear roadmap for a successful future.