Leanne Spick Email & Phone Number

• Lead initiatives to enhance the user experience across four public websites, identifying customer pain points and implementing targeted improvement plans.• Execute digital content requests and prioritise work from wider business, ensuring changes are optimised and align with strategic goals.• Work in agile sprints, creating and publishing user-focused content that complies with regulatory requirements and enhances accessibility.• Continuously maintain and refine user… Show more • Lead initiatives to enhance the user experience across four public websites, identifying customer pain points and implementing targeted improvement plans.• Execute digital content requests and prioritise work from wider business, ensuring changes are optimised and align with strategic goals.• Work in agile sprints, creating and publishing user-focused content that complies with regulatory requirements and enhances accessibility.• Continuously maintain and refine user experiences across multiple digital journeys, developing customer journeys for a wide range of products and services.• Collaborate with internal stakeholders and third-party suppliers to optimise digital service pathways, enhancing site functionality and user satisfaction.• Leverage analytics and feedback from customers and colleagues to continuously improve the digital customer experience, leading to increased engagement and satisfaction.• Oversee the creation and maintenance of digital resources within the Content Management System, ensuring content is accurate and up-to-date.• Maintain a strong understanding of digital optimisation and UX/UI best practices, proactively applying this knowledge to innovate and improve user interfaces. Show less

Manchester, England, United Kingdom

-- Website management --• Led the maintenance and continuous improvement of the Usdaw website and Content Management System, driving proactive development and ensuring a seamless user experience.• Diagnosed and resolved website content issues, including HTML/CSS errors, and optimised content for SEO, enhancing site visibility and performance.-- Content creation --• Developed engaging web pages/campaign landing pages within the CMS, resulting in a notable increase in user… Show more -- Website management --• Led the maintenance and continuous improvement of the Usdaw website and Content Management System, driving proactive development and ensuring a seamless user experience.• Diagnosed and resolved website content issues, including HTML/CSS errors, and optimised content for SEO, enhancing site visibility and performance.-- Content creation --• Developed engaging web pages/campaign landing pages within the CMS, resulting in a notable increase in user engagement and interaction.• Managed and executed email campaigns for a 200k+ member base, coordinating the content calendar, creation, testing, and performance tracking.• Ensured all content met high editorial standards, adhering to in-house style and brand guidelines, and conducted regular content audits for accuracy and clarity.-- Tracking and analysis --• Evaluated website traffic and analytics, providing actionable insights for continuous improvement and identifying key areas for development.• Utilised CRM data to segment audiences and create personalised email communications, increasing engagement and response rates.• Conducted A/B testing to optimise email content, subject lines, and calls to action, continuously improving campaign effectiveness.-- Collaboration and communication --• Fostered strong relationships with internal teams and external web development agencies, overseeing website maintenance and development projects.• Collaborated with the internal social media team to plan and create multi-channel campaign content across platforms like Facebook, Twitter, YouTube, and LinkedIn.• Acted as a CMS / email platform trainer, upskilling team members and empowering departments to manage their own web content, enhancing overall operational efficiency. Show less

Manchester, England, United Kingdom

Assisted the Senior Website Administrator in managing the day-to-day operations of the Usdaw website and CMS, as well as executing email campaigns.• Created and maintained web pages, resources, and landing pages in the CMS, performing content editing, writing, and proofreading to ensure consistency with in-house style and brand guidelines.• Assisted in conducting content audits to keep website information accurate, up-to-date, and accessible, contributing to a dynamic and engaging… Show more Assisted the Senior Website Administrator in managing the day-to-day operations of the Usdaw website and CMS, as well as executing email campaigns.• Created and maintained web pages, resources, and landing pages in the CMS, performing content editing, writing, and proofreading to ensure consistency with in-house style and brand guidelines.• Assisted in conducting content audits to keep website information accurate, up-to-date, and accessible, contributing to a dynamic and engaging online presence.• Proactively identified, investigated, and resolved issues with website content and email communications, ensuring a seamless user experience and prompt response to internal and external queries.• Analysed website traffic using Google Analytics, generating detailed reports and insights for the senior management team to inform strategic decisions. Show less

Manchester, England, United Kingdom

All duties listed in Content Administrator (see below), plus the following:• Managed the general maintenance of four websites, ensuring consistent and visually appealing homepage visuals that enhanced user experience.• Generated and distributed daily sales reports, providing critical data insights to inform business decisions and strategies.• Organised and prioritised promotional offers, optimising the visibility and effectiveness of online exclusive deals.• Developed… Show more All duties listed in Content Administrator (see below), plus the following:• Managed the general maintenance of four websites, ensuring consistent and visually appealing homepage visuals that enhanced user experience.• Generated and distributed daily sales reports, providing critical data insights to inform business decisions and strategies.• Organised and prioritised promotional offers, optimising the visibility and effectiveness of online exclusive deals.• Developed and scheduled email campaigns, successfully driving traffic to the websites and boosting sales conversions.• Created innovative marketing ideas for homepage themes and promotional offers, contributing to a dynamic and engaging online presence.• Delegated tasks and projects to administrative staff, ensuring efficient workflow and timely execution of marketing initiatives. Show less

Manchester, England, United Kingdom

• Supported the content team by efficiently managing workloads, ensuring timely and accurate completion of tasks.• Input and maintained product information within the CMS, ensuring data accuracy and relevance across various digital platforms.• Contributed to the enhancement of CMS functionalities, providing valuable input to improve usability and efficiency.• Edited and optimised product images and copy, tailoring content for multiple websites to enhance visual appeal and… Show more • Supported the content team by efficiently managing workloads, ensuring timely and accurate completion of tasks.• Input and maintained product information within the CMS, ensuring data accuracy and relevance across various digital platforms.• Contributed to the enhancement of CMS functionalities, providing valuable input to improve usability and efficiency.• Edited and optimised product images and copy, tailoring content for multiple websites to enhance visual appeal and consistency.• Investigated content errors, identified root causes, and implemented effective solutions to maintain high content quality.• Conducted thorough testing and quality assurance of all product and promotional information, ensuring accuracy and completeness before publication. Show less

Manchester, England, United Kingdom

(Also worked the summers of 2003 and 2004 whilst at University)Effectively utilized in-house database systems to accurately retrieve and verify GCSE and A Level results, ensuring precise data handling under tight deadlines. Also managed the secure and confidential handling of examination papers, adhering strictly to protocols to maintain integrity.Beyond data management, I performed various general office duties, such as photocopying, data entry, and filing, while amending… Show more (Also worked the summers of 2003 and 2004 whilst at University)Effectively utilized in-house database systems to accurately retrieve and verify GCSE and A Level results, ensuring precise data handling under tight deadlines. Also managed the secure and confidential handling of examination papers, adhering strictly to protocols to maintain integrity.Beyond data management, I performed various general office duties, such as photocopying, data entry, and filing, while amending official correspondence to support smooth office operations. Throughout my work, I maintained a professional demeanour, managing communications with challenging examiners and stakeholders and demonstrating the ability to work efficiently under pressure. Show less