Lavinia Leanne Jones, B.S., M.S. Email & Phone Number

Incorporated, leased, renovated, supplied, furnished, decorated, and currently run an exotic cereal bar.Maintain expensive bar equipment.Create the branding, marketing, and advertising collateral.Provided character design for the entire brand, focusing on "Luna Loops"Developed business relationships throughout the city with big business owners and government officials.Developed a relationship with the public by providing the best staff from various backgrounds of skills, work experience, and ethnicity.Focuses on the growth and outreach of the entire brand/company.

Spearheaded a comprehensive rebranding initiative, resulting in a 20% increase in brand recognition within the first fiscal quarter.Directed a creative team that delivered a 30% improvement in customer engagement metrics across digital platforms through innovative content strategies.Led the development and execution of a targeted brand strategy, contributing to a 15% increase in annual revenue within the first year of implementation.Implemented data-driven decision-making processes, resulting in a 25% reduction in marketing expenses while maintaining or exceeding key performance indicators.Executed targeted digital campaigns for unmatte, resulting in a 30% increase in website traffic and enhanced online brand visibility.Instituted a client-centric approach to creative direction withinunmatte, ensuring that our unique identity is reflected in all internal and external communications.

Berea, Oh, Us

• Manage multiple advertising campaigns with media partners both nationally and internationallywhile assisting the Creative department with the rollout of advertising plans• Coordinate and execute local events in markets - focusing on club-to-fan experiences and club-to-stakeholder experiences• Manage $500K annual budget with full accountability for performance against immediate andlong-range club objectives• Manage the all talent collaborations and relationships. Working with both macro- and micro-influencers. (Chip the Ripper, Kid Cudi, Don Toliver, Kali Uchis, Donovan Mitchell, Darius Garland,Montana Love, Dolph Ziggler, Halle Berry, Steve Harvey, Stipe Moicic, and more).• Partner with creative team, BU, customer insights team, and fan research to deliver the rightmessage, to the right fan, at the right time• Work with the Content and Production team on creating unique and engaging stories that positivelyadvance the Cleveland Browns brand, attracts strategic partners, and expand our fan base • Work with the Fan Experience and Events team to develop the promotional calendar for theseason and all media plans, activity plans, and strategies• Work with the Digital and Social Media team on lead generation strategies and performancemarketing strategies• Work alongside Business Analytics with the goal of building 360-degree profiles of our fans andcreating 1:1 fan connections and experiences• Closely monitor and report on key performance indicators and metrics as well as provide informedand timely recommendations and effective decision making• Collaborate closely with and leverage ticket sales, partnership sales, business analytics, arenaoperations as well as others within the senior leadership team• A key contributor amongst the senior leadership marketing team

Berea, Oh, Us

• Oversee the club’s digital team that manages reporting and analytics systems to ensure production and advertising teams have insights into all areas of product performance and fan media consumption• Manage administrative project management across the organization, from tech to product to content, ensuring we produce high-quality products, with the right allocation of resources, and deliver them on time• Oversee user acquisition and tactics to drive use of white label subscription media products, increase digital engagement and enhance the overall user digital fan experience• Drive the execution of cross-platform operational best-practices that enable growth of the business• Manage all critical vendor contracts and ensure most-favorable deal terms secured and rigorous are in place to support and grow the business• Communicate and collaborate closely with content and programming, sales, business development and other key constituents within the company to ensure digital products and services are meeting stated goals and objectives• Ensure product and services produce scalable, secure and profitable output• Design, recruit, retain and mentor the digital staff who will maintain operational rigor and efficiency as well as identify ways for the business to perform better for Cleveland Browns fans and partners• Manage operation cost budgets as well as meet revenue targets for specific product lines

Glenside, Pa, Us

• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising• Maintain social media presence across all digital channels• Measure and report on the performance of all digital marketing campaigns• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Plan, execute, and measure experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Instrument conversion points and optimize user funnels• Collaborate with agencies and other vendor partners• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Cleveland, Ohio, Us

• Created infrastructure of new marketing agency, overseeing management team of 30+• Develop the marketing strategy for new and existing products• Implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR • Work closely with the Sales team; enabling them to meet their commercial objectives by providingthem with appropriate tools, materials and presentations• Guides day-to-day marketing activities (SEO, PPC, Content, Web Design, Graphics, Development) • Ensure marketing objectives are implemented by team for each client• Work closely with product management team to define marketing materials and programs• Oversee social media presence and reputation management• Develop and deliver marketing and communication strategies• Undertake continuous analysis of competitive environment and consumer trend• Created a specialized B2B Retention Plan, producing over $2 M+ in annual revenue savings• Decreased annual marcomm costs ~45%, while enhancing our overall E-mail gathering, cleansing,and distribution strategy• Oversee quality assurance for ALL active marketing backend and client-facing projects prior torelease and distribution.

Cleveland, Ohio, Us

• Create winning content for all clients - copy editing and proofreading of the content team• Create go-to strategies for content creation, lead generation, and content tracking• Produce content that supports all marketing campaigns, onsite promotions and product launches • Work with SEO and Paid Media team to write engaging, multi-use informative copy• Maintain and evolve the customer support experience• Maintain and grow the editorial calendar, production schedule and content workflow• Effectively communicate with clients, internal employees and other parties within diverse markets • Promoted within the first month of employment

Cleveland, Ohio, Us

• Program Manager/Project Coordinator to over 250 employees• Directly responsible for community outreach and involvement by creating events and otheropportunities to increase awareness of our programs• Develop print materials and branding strategies for employee use• Digital & Direct Marketing, Graphic Design and Public Relations skills utilized• Increased email marketing campaigns by 2,500+ subscribers• Worked with City of Cleveland Public Utilities, Department of Water, Water Pollution Control, andNortheast Ohio Regional Sewer District, NEORSD• Develop and produce new content and courses with CEO to fulfill mission and strategic goals• Identify and create opportunities for alignment and collaboration• Spearheaded Marketing Automation & Community Outreach• Facilitated 40% growth in program recruiting• Social media management and interaction focusing on engagement and audience interaction.• Manages, creates and monitors email campaigns• Develop and maintain informative presentations (+25 created to date) to ensure participants arefamiliar with the requirements and process of becoming enrolled in the program

• Formally Dex Media - Plan and execute all web, SEO/SEM, email, social media and advertising • Design, build and maintain social media presence• Drove the development of consumer marketing strategy, plans, and execution• Responsible for hiring and managing copywriters and graphic designers• Delivered relevant and targeted content to highlight and promote projects• Collected and analyzed project data to inform the improvement of customer experiences • Lead public-facing endeavors and other PR strategies to drive awareness• Hold & Record Webinars for target experience• Execute strategies through content development, community outreach, paid social mediadevelopment, influencer outreach and, real-time optimization• Created marketing campaigns including the production of collateral, sign-age, print, websitecontent and optimization, Google PPC, Facebook advertising, direct mail and email marketing

• In charge of the planning and execution all web, SEO/SEM, content management database, emailmarketing, social media and display advertising campaigns• Used KPI’s to determine PPC, PPL and PPV. Manages and recruits team of sales specialists,developers, web designers and implementation specialists• Served as a strategic partner with CEO to provide strategy and message development, editorialcopy writing, design and creative services, digital and video production, media and social mediaengagement, which support program strategies and promote programs• Increased sales through email marketing by $100,000• Grew social media & webinar followers by 320%• Changed purchasing process and procedures for easier client action• Ensure all creative executions meet quality expectations and fit with the brand equity• Work with Marketing and Sales teams to implement annual plans, tactics and budgets• Created weekly email promotions and social media management• Measured effectiveness of data and analytics and created target campaigns to improve

New Berlin, Wi, Us

Drove the development of consumer marketing strategy, plans, and executionResponsible for hiring and managing copywriters and graphic designersDelivered relevant and targeted content to highlight and promote projectsCollected and analyzed fan and project data to inform the improvement of customer experiences across all company touch pointsLead public-facing endeavors and other PR strategies to drive awareness. Hold & Record Webinars for target experienceExecute strategies through content development, community outreach, paid social media development, influencer outreach and, real-time optimizationCreated marketing campaigns including the production of collateral, signage, print, website content and optimization, Google PPC, Facebook advertising, direct mail and email marketing

Plan and direct public relations programs designed to create and maintain a favorable public imageCreate marketing and promotional materials, both print and electronicCreate video storyboards to influence services with the use of Adobe Premiere ProCopyedit, proofread, and revise communications before outsourced to advertising officialsDeveloped 4 marketing campaigns that gained the newly created instagram to 10k in followersCreate and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposalsResearch media coverage and industry trendsDevelop fresh story ideas for trade shows and website content

Milwaukee, Wisconsin, Us

Helped prepare instructional presentations for the clientsPresented estimated costs to the clients and project managerUtilized creativity and technical expertise to create graphical content for all projectsHelped in developing layouts for different websites per client requestCreatively directed the graphical, textual and audio-visual content for the websitesHelped to update the content of existing websites as per clients’ requirementTeamed up with other staff on the creative team for brainstorming

New York, Ny, Us

Translated brand strategies into brand plans, brand positioning and go-to-market strategiesLead creative development and created motivating stimulus to get targeted population to “take action”Provided creative leads for Sony Interns in the Mid-West RegionLed 12 Major Campaigns including Snoop Doggs ‘Snoop Lion’ CampaignWrote over 100 copy-edited social media posts for Sony and artistsManaged all marketing campaigns by analyzing traffic, lead generation, andsales activity to ensure ROIAnalyze and understand key business trends, track and report business results weekly, monthly and quarterly and provide recommendations to address issues in a timely manner

Philadelphia, Pa, Us

Reviewed current promotions and changes to effectively inform clientsDemoed television, internet, and digital voice products for customersSold over 5k worth of services to clients within my temporary positionProvided support for both technical and billing operations

Created entire e-commerce website single-handedly utilizing Wordpress and custom HTML and CSSTracked changes in analytics to focus on our target marketCreated marketing campaigns utilizing video and photography equipment and software to capture the brand storyManaged the creative process from concept to completionTranslated marketing objectives into clear creative strategiesLead and directed the entire creative team (6) in the production of all marketing collateralEnsured visual communication and brand standards are metOversaw budget and allocated funds via the company credit card

Bachelor Of Technology (B.Tech.), Industry & Technology Marketing

Master’S Degree, Marketing

Associate'S Degree, Business Information Technology

High School Diploma, Core Curriculum

Doctor Of Business Administration, Marketing & Business Management