Lavinia Leanne Jones, B.S., M.S. Email & Phone Number

Incorporated, leased, renovated, supplied, furnished, decorated, and currently run an exotic cereal bar.Maintain expensive bar equipment.Create the branding, marketing, and advertising collateral.Provided character design for the entire brand, focusing on "Luna Loops"Developed business relationships throughout the city with big business owners and.

Spearheaded a comprehensive rebranding initiative, resulting in a 20% increase in brand recognition within the first fiscal quarter.Directed a creative team that delivered a 30% improvement in customer engagement metrics across digital platforms through innovative content strategies.Led the development and execution of a targeted brand strategy.

Berea, OH, US

• Manage multiple advertising campaigns with media partners both nationally and internationallywhile assisting the Creative department with the rollout of advertising plans
• Coordinate and execute local events in markets - focusing on club-to-fan experiences and club-to-stakeholder experiences
• Manage $500K annual budget with full accountability for performance against immediate andlong-range club objectives
• Manage the all talent collaborations and relationships. Working with both macro- and micro-influencers. (Chip the Ripper, Kid Cudi, Don Toliver, Kali Uchis, Donovan Mitchell, Darius Garland,Montana Love, Dolph Ziggler.
• Partner with creative team, BU, customer insights team, and fan research to deliver the rightmessage, to the right fan, at the right time
• Work with the Content and Production team on creating unique and engaging stories that positivelyadvance the Cleveland Browns brand, attracts strategic partners, and expand our fan base

Berea, OH, US

• Oversee the club’s digital team that manages reporting and analytics systems to ensure production and advertising teams have insights into all areas of product performance and fan media consumption
• Manage administrative project management across the organization, from tech to product to content, ensuring we produce high-quality products, with the right allocation of resources, and deliver them on time
• Oversee user acquisition and tactics to drive use of white label subscription media products, increase digital engagement and enhance the overall user digital fan experience
• Drive the execution of cross-platform operational best-practices that enable growth of the business
• Manage all critical vendor contracts and ensure most-favorable deal terms secured and rigorous are in place to support and grow the business
• Communicate and collaborate closely with content and programming, sales, business development and other key constituents within the company to ensure digital products and services are meeting stated goals and objectives

Glenside, PA, US

• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintain social media presence across all digital channels
• Measure and report on the performance of all digital marketing campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies

Cleveland, Ohio, US

• Created infrastructure of new marketing agency, overseeing management team of 30+
• Develop the marketing strategy for new and existing products
• Implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR
• Work closely with the Sales team; enabling them to meet their commercial objectives by providingthem with appropriate tools, materials and presentations
• Guides day-to-day marketing activities (SEO, PPC, Content, Web Design, Graphics, Development)
• Ensure marketing objectives are implemented by team for each client

Cleveland, Ohio, US

• Create winning content for all clients - copy editing and proofreading of the content team
• Create go-to strategies for content creation, lead generation, and content tracking
• Produce content that supports all marketing campaigns, onsite promotions and product launches
• Work with SEO and Paid Media team to write engaging, multi-use informative copy
• Maintain and evolve the customer support experience
• Maintain and grow the editorial calendar, production schedule and content workflow

Cleveland, Ohio, US

• Program Manager/Project Coordinator to over 250 employees
• Directly responsible for community outreach and involvement by creating events and otheropportunities to increase awareness of our programs
• Develop print materials and branding strategies for employee use
• Digital & Direct Marketing, Graphic Design and Public Relations skills utilized
• Increased email marketing campaigns by 2,500+ subscribers
• Worked with City of Cleveland Public Utilities, Department of Water, Water Pollution Control, andNortheast Ohio Regional Sewer District, NEORSD

• Formally Dex Media - Plan and execute all web, SEO/SEM, email, social media and advertising
• Design, build and maintain social media presence
• Drove the development of consumer marketing strategy, plans, and execution
• Responsible for hiring and managing copywriters and graphic designers
• Delivered relevant and targeted content to highlight and promote projects
• Collected and analyzed project data to inform the improvement of customer experiences

• In charge of the planning and execution all web, SEO/SEM, content management database, emailmarketing, social media and display advertising campaigns
• Used KPI’s to determine PPC, PPL and PPV. Manages and recruits team of sales specialists,developers, web designers and implementation specialists
• Served as a strategic partner with CEO to provide strategy and message development, editorialcopy writing, design and creative services, digital and video production, media and social mediaengagement, which support.
• Increased sales through email marketing by $100,000
• Grew social media & webinar followers by 320%
• Changed purchasing process and procedures for easier client action

New Berlin, WI, US

Drove the development of consumer marketing strategy, plans, and executionResponsible for hiring and managing copywriters and graphic designersDelivered relevant and targeted content to highlight and promote projectsCollected and analyzed fan and project data to inform the improvement of customer experiences across all company touch pointsLead.

Plan and direct public relations programs designed to create and maintain a favorable public imageCreate marketing and promotional materials, both print and electronicCreate video storyboards to influence services with the use of Adobe Premiere ProCopyedit, proofread, and revise communications before outsourced to advertising officialsDeveloped 4 marketing.

Milwaukee, Wisconsin, US

Helped prepare instructional presentations for the clientsPresented estimated costs to the clients and project managerUtilized creativity and technical expertise to create graphical content for all projectsHelped in developing layouts for different websites per client requestCreatively directed the graphical, textual and audio-visual content for the.

New York, NY, US

Translated brand strategies into brand plans, brand positioning and go-to-market strategiesLead creative development and created motivating stimulus to get targeted population to “take action”Provided creative leads for Sony Interns in the Mid-West RegionLed 12 Major Campaigns including Snoop Doggs ‘Snoop Lion’ CampaignWrote over 100 copy-edited social.

Philadelphia, PA, US

Reviewed current promotions and changes to effectively inform clientsDemoed television, internet, and digital voice products for customersSold over 5k worth of services to clients within my temporary positionProvided support for both technical and billing operations

Created entire e-commerce website single-handedly utilizing Wordpress and custom HTML and CSSTracked changes in analytics to focus on our target marketCreated marketing campaigns utilizing video and photography equipment and software to capture the brand storyManaged the creative process from concept to completionTranslated marketing objectives into clear.

Bachelor Of Technology (B.Tech.), Industry & Technology Marketing

Master’S Degree, Marketing

Associate'S Degree, Business Information Technology

High School Diploma, Core Curriculum

Doctor Of Business Administration, Marketing & Business Management