Leann Mcdonald Email & Phone Number

Los Angeles, Ca, Us

Burbank, Ca, Us

Los Angeles, California, Us

• Creating a PMO across various teams that will create an organization structure and operating model that consists of: standards for program/project management, success measurement criteria, methodologies, tools and processes• Created toolkit (roadmap, project tracker, communication plan, process templates) and systems (monday.com) for scoping, leading and communicating on cross-functional new business initiatives and core business• Leads project management team and establishes strong cross-functional relationships and knowledge of internal processes in order to inform calendar and decision-making process and project improvements• Works closely with all teams (Merchandising, Brand Partnerships, Marketing (Social, Creative, Influencer, Acquisition, Retention), Finance, Customer Service, Fulfillment Center, Product) on prioritization, continuous process improvement and best practices for a centralized project management

• Confidently lead and drive multi-million dollar cross-functional eCommerce projects through full delivery life-cycle• Ensure projects are delivered on-time and on-budget• Work with cross discipline teams to validate project assumptions and review project plans with leadership• Communicate regular updates to project and executive leadership teams on delivery progress, plan updates, budget spend and forecast• Facilitate scope definition, high-level planning, discovery and estimation workshops with cross-functional teams• Ensure necessary steps and dependencies to deliver projects and components are established• Organizationals skills that require a fast-paced environment, confidential projects and daily changes

Orlando, Fl, Us

• Program management of all strategic, digital, operational and communication elements for the multi-million dollar pilot launch of a cross-brand loyalty program across seven distinct restaurant brands• Gathering of requirements and process flows for holistic user paths across many lines of business including email campaign consolidation, SMS marketing, operations and guest relations training, technical elements and communication plans• Guidance and influence of strategy for acquisition/lead gen, promotions, cross-branding and lifecycle planning with a variety of channels including paid media, social media, apps, direct mail, email & SMS• Communication of project plans, deliverables, resource allocation, milestones and program status• Collaboration with company-wide brand leaders and agency partners to manage issues and support key program initiatives• Integration and coordination amongst CRM, analytics, IT, SEO and marketing teams into digital platform and other technology work for data capture

• Account management and technical execution of high-level web development projects and ongoing maintenance• Built and managed successful client relationships with partners, ensuring all project needs and KPI’s were met• Translated business requirements and scope into user stories; created and managed tickets during project lifecycle• Communication and prioritization of status, product and account changes to marketing business partners and technical, creative, SEO, media, analytic and production teams • Conducted sprint planning, prioritization and influenced resourcing while balancing budgets• Managed multiple projects and successfully achieved milestones, ensuring projects complied with all cost and scope specifications• Created detailed project plans with well-defined tasks, milestones, client sign-offs and specifications• Assigned programming tasks to team members and set milestones to monitor progress

Winter Springs, Fl, Us

• Media and events execution and communications for promotion of healthcare screenings• Custom content creation through blogs, newsletters, articles and press releases• Internal communications plan, promoting news and events for all teams including remote employees • Customer testimonial management and communication; communication of industry news • Crisis management strategy and execution including press interviews and submissions• Project management of vertical solutions– consumer, hospital, corporate wellness• Social media strategy, management and creation including all communication strategy and editorial calendars• Account acquisition and retention through various articles, papers and presentations

St Petersburg, Florida, Us

Clients include: Asda, Sam's Club, CVS, Toys R Us, Babies R Us, Rite Aid, Dollar General, Shutterfly, Sears and The Home Depot• Global New Business Development including research, strategy and building relationships• Led all content strategy and planning for the launch of three centers for our first international client• Lead content strategy and creative vision for business pitches, including video, site content, social and mobile platforms• Concept, management and launch of a blog network to drive site traffic• Oversee and aggressively seek third party partnerships• Create strategic plans and editorial calendars• Manage diverse team providing coaching, mentoring and discipline• Benchmarking and competitive analysis ensuring current and relevant needs • Budget management and development of innovation programs with sales • Manage existing clients by executing content plans and overseeing the development process with business teams, assets, traffic, design, production and metrics

St Petersburg, Florida, Us

St. Petersburg, Fl, Us

• Launched, managed and maintained the entire Kraft Store (Powered by HSN) and all related content pages• Utilized Agile methodologies for site development• Partnered with internal stakeholders and liaison with Kraft Foods, ensuring timely deployment of all partner-related content and online marketing assets• Project Manager of all timelines and deadlines to core teams and leadership• Tracked, compiled and communicated site analytics• Oversaw tactics for marketing through broadcast, social, email and mobile• Ensured SEO content is optimized for external search• Developed strategic positioning to enable revenue growth• Conducted market research and competitive analysis• Brainstormed, wireframed, edited, proofed and approved creative elements• Managed consumption, deployment and promotion of Kraft recipe content on HSN.com

St. Petersburg, Fl, Us

I am a seasoned marketing professional who is using my sales, marketing and management experience to produce high-quality and effective web campaigns for the best customer experience.Some of my daily duties include:• Campaign/Project Management focused on web content development and usability• Specialization in web site planning and production, content strategy and development, multi-channel marketing, online marketing strategy and quality• Proficient in analytics, SEO, relationship management, interactive content and event/campaign execution and content management system (CMS)• Liaison of project execution between cross-functional teams, including merchandising, product management, copy, creative, production and vendor partners• Epsilon DREAM email platform• Produce over 50 elements a month, with a homepage that changes daily• Thrive in this very fast-paced, multi-tasked deadline driven environment

Oldsmar, Fl, Us

Inhouse Account Executive responsible for brand management of a magazine and book line, and also the marketing for a biannual trade show.Accountable for the creation and execution of print ads, brochures, web materials and banner ads, direct mail and email marketing campaigns. Maintained FaceBook and Twitter accounts and launched and promoted a top-rated weekly podcast, including weekly contests.

Atlanta, Georgia, Us

St. Petersburg, Florida, Us

Warsaw, Indiana, Us

Lake Buena Vista, Florida, Us

Lake Buena Vista, Florida, Us