Leann Nichol Email & Phone Number

Broomfield, CO, US

• Lead team of analysts responsible for supporting data-driven decision making for the Ski & Ride School business through forecasting (building annual revenue and unit volume budget), guest behavior analysis, and.
• Transformed the suite of reporting tools (Tableau) and expanded operator usage by 100%; Creation of inventory dashboard contributed to 80% reduction in days lessons were sold out driving +$9M in revenue in 2023/24 season
• Employ passion for building culture through leadership positions on Women in Analytics and A&I culture committees and participation in mentorship program, helping to drive significant improvement in “Connection” scores.

Broomfield, CO, US

• Analyzed visitation trends to identify drivers of performance; developed recommendations for Paid ticket inventory limits to balance maximizing revenue while protecting the guest experience; developed visual.
• Analyzed guest behavior trends and used findings to develop future season visitation forecast (budget) for VRI’s 34 North American mountain resorts
• Designed vision for Visitation Tableau reporting suite and energized team around plan to execute; Delivered highest priority reports on-time for season, allowing for quick analysis of guest trends and enabling team to.

Atlanta, Georgia, US

• Design and implement OAP's People Strategy, including recruiting strategy, onboarding experience, and team member development program, to support the growing reporting and analysis team (~120 team members).
• Conduct a business needs assessment of each operational division's data and analysis maturity to inform the supporting OAP teams' business strategy, needed skills, and recruiting strategy.
• Transform the onboarding experience to ensure new team member success including a tailored library of resources, onboarding plan incorporating stakeholders, and development plan (automated and scheduled using Microsoft.
• Develop individual development plan program to focus on what each person needs to accomplish to excel at their current role, support their team's objectives, and advance on their personal career path.

Atlanta, Georgia, US

Atlanta, Georgia, US

• Led the team responsible for enabling data-driven decision making in support of the operations and customer experience at the airports.
• Team was responsible for developing performance targets for ACS, creating a reporting environment used across the system to track performance (primarily in Tableau), identifying and attaining data that support.
• Developed and presented analyses to C-level (very proficient using Powerpoint).
• Led team of Industrial Engineers which designed processes to improve airport flow, minimize customer wait times, implement government-mandated security and screening processes, and assess equipment needs and.
• Identified demand for airport professionals to support the schedule: Analyzed airport staffing needs by developing models and recommending the most efficient use of resources.
• Supported the Aeromexico operation through development of metrics, targets, reporting, and root cause identification of delay drivers. Data-driven decision making has supported significantly improved operational.

Atlanta, Georgia, US

• Led two managers with teams responsible for reporting and analyzing ACS operational and customer satisfaction performance and success of initiatives; responsible for developing annual performance targets
• Evaluated opportunity to improve Aeroméxico operational reporting and analysis environment; built a team of one manager and two analysts (expats) supporting Aeroméxico leadership, developing operational reporting.
• Developed initiative to revitalize ACS reporting environment by leading the team to take inventory of all reporting, eliminating waste, and refresh or build reports that support current ACS focus areas
• 2017 Delta Air Lines Chairman’s Club Honoree

Atlanta, Georgia, US

• Mentored a team responsible for the design, development, and optimization of OCC reporting and analytics
• Promoted a data-driven and results-oriented environment by developing OCC monthly performance review process as a dynamic review of initiatives and analyses
• Produced annual C-level reliability goals and spare allocation strategy; forecasted internal and competitive on-time performance for benchmarking. 2015 Mainline System Completion Factor improved 0.37 points, Delay rate.

Atlanta, Georgia, US

• Constructed a new team responsible for the design, development, and optimization of TechOps reporting and analytics in support of all areas within the Technical Operations Division
• Spearheaded divisional goal setting process, working with each business unit’s leadership to identify key performance indicators, forecast current year performance, and develop goals for the upcoming year
• Designed and coordinated director-level monthly performance review materials and led process improvements that refocused the organization on primary performance indicators and implementing corrective actions

Atlanta, Georgia, US

• Co-led a team of four analysts evaluating Delta’s domestic and Latin revenue and competitive performance and identifying opportunities to improve revenue and profitability
• Guided Revenue Management’s focus on NYC performance post-LaGuardia (LGA) expansion
• Forecast LGA revenue and profit, projected booking trends, and identified under-performing markets
• Managed weekly, cross-divisional LGA review meetings identifying market challenges and creating solutions
• Communicate domestic share performance, trends, and issues in weekly, cross-divisional director meeting
• Manipulated data using SQL in SAS and built reports in Microsoft Access and Excel

Atlanta, Georgia, US

• Developed and maintained reports monitoring domestic-level share trends and identifying under-performing domestic markets
• Took a primary role in the PRASM 100 Project, a five month focus on increasing Trans-Atlantic Passenger Revenue per Available Seat Mile to 100% of the industry
• Adapted Domestic Pricing best practices and developed reports for the Trans-Atlantic pricing team

Atlanta, Georgia, US

• Analyzed passenger buying characteristics, competition, and geographic qualities to develop competitive analyses and pricing strategies for more than 200 domestic, Northeast nonstop markets, influencing more than $2.1.
• Communicated findings of analyses to upper-level management and implemented strategies across functional teams

US

• Monitored domestic airlines’ pricing activity and strategically adjusted fares to remain competitive within markets while maximizing revenue; responsible for 30 nonstop markets generating about $300 million in annual.
• Operated in a fast-paced environment where multi-tasking and quick decisions were essential

Minneapolis, Minnesota, US

• Developed and monitored national sales territory data, including market penetration, potential and market share using mapping software, Business Map, for the Siteworks operation
• Conducted market research collecting customer feedback regarding Siteworks’ line of products. Presented findings which contributed to decisions regarding model price, promotions, and whether to keep or terminate models.
• Collected and modeled data for other Siteworks and Landscape Business Equipment projects and planning for fiscal 2008.

Master Of Business Administration (M.B.A.)

Bachelor Of Science (B.S.), Marketing