As a Community Relations Manager at Boscov's Department Store, I leveraged my expertise in digital marketing and public relations to spearhead various community engagement initiatives. I played a pivotal role in conceptualizing and executing engaging in-store promotions and events, resulting in heightened customer interaction and strengthened brand loyalty. Additionally, I streamlined the management of community donation requests, ensuring timely and personalized responses, thus maintaining positive community relationships. Through my efforts, I successfully recruited 200 nonprofit organizations for the Friends Helping Friends fundraising event, significantly elevating community involvement and philanthropic impact.

As the Publisher for Macaroni Kid Youngstown, I played a pivotal role in enhancing the digital presence and community engagement of the platform. I focused on publishing content that positioned Macaroni Kid as the primary resource for family events in the Mahoning County area. Additionally, I demonstrated proficiency in crafting compelling social media content and implementing strategies to expand our online following. Through adept relationship-building within the local community, I successfully drove site subscriptions and fostered valuable sponsorship opportunities for the platform. My experience in this role reflects a strong emphasis on digital marketing and public relations, highlighting my ability to effectively promote and engage with the target audience.

As a Marketing Manager at the Youngstown Area Jewish Federation, my primary focus was on creating impactful marketing and communications plans. I excelled in producing compelling written, visual, and multimedia content for various platforms, aligning seamlessly with brand messaging and SEO strategies. Additionally, I strategically planned and scheduled social media content, monitored metrics, and responded to comments and messages. Through targeted email marketing campaigns, I effectively engaged members by delivering personalized content and employing segmentation strategies.

Provide remote marketing services to a portfolio of clients. Projects include website design, email and messenger marketing campaigns, Facebook advertising support, and print collateral design. Experience with Constant Contact, MailChimp, Aweber, ManyChat, Adobe Acrobat, Photoshop & InDesign, WordPress, Divi Theme & Builder, Wix, and Weebly.

Develop and execute marketing and public relations campaigns for museum exhibits, educational programming, fundraising activities, annual membership program, and special events• Wrote editorial content and produced graphic design for printed publications, marketing collateral, print ads, invitations, e-newsletter, press releases and social media• Negotiated rates and executed contracts for advertisements in print, radio and television outlets• Cultivated relationships with local media for sponsorship opportunities, facilitated feature stories in print publications and news programs, conducted interviews as spokesperson for the organization• Managed organizational website including content, graphics and analytics• Participated with partners in the community to develop collaborative programming and fundraising activities• Organized logistics for special events, managed vendors, secured permits and licenses, monitored budgets• Maintained relationships with Board of Directors, government officials, and community leaders• Coordinated all aspects of annual Historic Preservation Awards Program• Managed operations of two museum stores, purchased inventory, reconciled daily receipts, trained and supervised front end staff, monitored inventory and budgets• Participated as a key staff member in the development and implementation of long-range and strategic planning

Provided administrative support for membership, fund development, marketing and education staff; maintained database of members, donors and attendance statistics; prepared correspondence, handled general reception and office manager duties.- Redesigned organizational brochure, April 2004

- Coordinated program staff of 30 instructors and organized scheduling of over 900 classes per year.- Recruited new instructors which increased tuition revenue by 50%.- Developed annual fundraising and membership campaigns which raised $50,000 annually.- Cultivated media and public relations contacts and consulted on first organizational website.- Updated layout and design of marketing materials and printed class schedule.

Processed class registrations and membership renewals, compiled class schedule and press information, copy editing and graphic layout of schedules, fliers and brochures.