Leann Thong Email & Phone Number

Malacca, Malaysia

Malaysia

Portfolio: Confectionary: Whittaker'sPersonal Care: Tsubaki, Senka, Ma Cherie and FinoBeverage: Almond Koka- Conduct market research to identify retailer trends and suitability for market penetration.- Develop and implement strategies to optimize product distribution and visibility for marketing campaigns and product launches.- Plan and execute promotional campaigns, including in-store promotions, roadshows, and cooperative advertising with retailers.- Monitor and manage inventory levels to ensure product availability while minimizing overstock and obsolescence.- Use data analysis to forecast product demand and make procurement decisions.- Collaborate with various departments, such as sales, merchandiser and logistics, to ensure supply chain and marketing campaign success.- Provide regular reports on product performance, weekly sales, and market trends.

Selangor, Malaysia

- In view of publishing my Final Year Project regarding one of the latest trend of marketing; omnichannel customer experience.- Enhanced understanding on the omnichannel related factors that influence beauty customers' omnichannel shopping intention.- Gained exposure in collecting and analyzing data using SPSS and SmartPLS.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Portfolio: Singapore Tourism Board and Cycle & Carraige- Learnt to monitor and filter relevant news for clients and constructing monthly coverage reports.- Acquired experience in writing and disseminating press releases.- Grasped an understanding of recommending relevant KOLs and media outlets for events and seeding.- Built rapport with media outlets and KOLs to aid in securing campaigns/product stories and manage social media contents.

Malaysia

Portfolio: Dove, Lifebuoy and Lux- Gained understanding in the preparations involved leading up to new product launches such as KOL seeding and visual displays.- Acquired decision-making and analytical abilities when selecting relevant KOLs for a campaign.- Learnt to highlight brand/product proposition when preparing hero images and in-store display designs.- Polished communicative skills when liaising across internal divisions and external parties to coordinate marketing campaigns, sponsorship projects and partnerships.

Malaysia

- Gained exposure in handling marketing campaigns during festive seasons such as curating promotion packages and designing social media content.- Engaged in KOL engagements and seeding, gaining additional 50 followers in 2 weeks.- Improved understanding on utilizing the features of Facebook and Instagram as well as social media management skills.

Malaysia

- Gained designing skills in creating layouts of posters and an e-newsletter.- Learnt the importance of branding for social media content creation.- Enhanced social media management skills on Facebook and Instagram.- Collaborated with the marketing team and polished teamwork skills.

Malacca, Malaysia

- Gained skills in preparing and serving premium coffee.- Acquired experience in preparation of meals.- Improved interpersonal skills with customers and colleagues.

Malacca, Malaysia

- Obtained experience in data entry for interstate bank cheques.- Enhanced understanding of quality control in managing data entry systems.

Bachelor Of Business Administration, Marketing, Current Cgpa: 3.952

Activities and Societies: - HSBC Business Case Competition 2020 National Level (Participant) - L'Oréal Brandstorm (Malaysia) 2020 (Semi.

Digital Ecommerce Literate, Business, Management, Marketing, And Related Support Services

Completed Digital Ecommerce Literate Zone 1: Understanding the Retail Landscape Completed Digital Ecommerce Literate Zone 2: Designing.

Stpm, Biology, Chemistry, Mathematics, Graduated With A Cgpa Of 3.42

Activities and Societies: - Pre-University Body (Treasurer) - National Statistics Competition (Participant) - International Chemistry Quiz.