• Collaborate with cross-functional teams to align marketing efforts with business and sales goals• Plan and execute various marketing initiatives, including advertising campaigns, content creation, social media, email marketing, and events• Develop and implement marketing campaigns to generate MQL for the sales team• Coordinate trade shows and events (ViVE, HIMSS, CHIME, etc.), managing booth build, logistics, venue, focus groups, speakers, partnerships, prospect meetings, SWAG, and budget• Lead end-to-end management of company social media channels, including content creation, planning, scheduling, and audience growth strategies• Manage partner relations with CHIME, Gartner, HIMSS, This Week Health, HISTalk, and other vendors and sponsorships

• Consult local businesses to strategize and implement cohesive marketing campaigns, including print and digital solutions• Manage and track several client projects and ad campaigns• Work with design team to ensure clients’ needs are met and brand integrity for several businesses remains consistent• Assist on client video shoots for Matt About Jax video series• Coordinate print and digital ad scheduling, ensuring clients meet publication deadlines

• Develop content and design strategy for complete website redesign• Coordinate firm's and individual attorneys’ marketing activities• Plan firm-hosted events and coordinate attendance for seminars and conferences• Design marketing materials• Cultivate new client relationships by implementing business development strategy• Facilitate client development marketing and client service programs• Develop and execute public relations plan• Ensure firm abides by Florida Bar Ethics for marketing and advertising efforts• Maintain brand identity and voice consistency across marketing channels• HR responsibilities, including collecting resumes as well as screening and interviewing potential candidates for new hire positions at firm

• Managed blog content and calendars for network of sites• Wrote, edited, and published SEO blog and website content• Developed and operated student blogger network, including generating leads and managing student writers• Developed content for articles, promotional copy, presentations, video scripts, etc.• Edited, refreshed, and repurposed content across network of sites• Ensured online content was optimized for search engines and consistent with brand strategies• Planned and crafted HTML email marketing and re-contact campaigns to maximize engagement across network (Maestro email platform)• Designed brochures, flyers, digital banner ads, and other promotional materials• Graded scholarship essays to help choose award winner• Measured and reported traffic and revenue patterns and results of communication efforts• Recommended and implemented strategies for communicating with educators, network partners, clients, and site visitors to clearly convey brand/product missions, goals, and values• Assisted in trade shows (NACAC 2014), marketing events, and client meetings

• Wrote, developed, and maintained website content• Reviewed and updated website design and user experience • Interacted with members via social media and created posts and contests on Facebook and Twitter• Implemented brand new mobile app (ActiveLife)• Wrote and designed member email newsletters (ConstantContact) and tracked progress of campaigns • Wrote and edited brochures, flyers, presentations, press releases, video scripts, and the annual report• Photographed and filmed for print ads, online videos, TV commercials, and special events• Designed flyers, website images, postcards, registration forms, and online and print ads• Contributed to team brainstorming meetings and promotional campaign development• Worked within branding and graphic standards• Served as volunteer campaigner for Give to the Y - Staff Campaign

Set up and photographed merchandise, including hats, shirts, jewelry, toys, and more for the Football Fanatics website

Assisted graphic designer by creating new ad layouts and preparing media kits for various trade publications

Performed tasks such as client research, media article research, client clipping, and worked on an intern project developing a public relations strategy for the Sulzbacher Center