I’ve been trusted with the responsibility across a wide range of disciplines during my nearly 10 years at Trendsales: from being a part of setting the creative direction to leading a business critical migration between two marketplaces and their complex tech stacks. In recent years I’ve dedicated my focus to Product Management. A match made in heaven given my educational background in tech and obsession with creating products that aim at making a difference. As a Product Manager I've been responsible for identifying customer needs and business objectives, from ideation to successful implementation. Being a Product Manager requires insight into both design, business and tech and a creative skillset that could combine the three. Alongside my responsibilities as Product Manager I was also the overall accountable of our Customer Operations activities, ensuring continued optimization of our service levels and creating a world class user experience across the entire user journey.

Responsible for the overall marketing strategy, creative content and brand presence, including all acquisition and retention activities. Always in close cooperation with the Product and engineering teams, aiming for bridging the gap with a strong, data driven Product Marketing focus.

Responsible for content production and activation campaigns across all platforms, including influencer engagement strategies, Conversion Rate optimization (CRO) and mapping the entire customer journey.I’ve expanded my knowledge here: • Workshop, Barcelona 2015: "Psychology for Design and UX"​ with Joe Leech (http://mrjoe.uk)• Design it, Build it (DIBI), Edinburgh 2016: "Shaping the future of the web"​ http://www.dibiconference.com• Digital Elite Camp, Tallin 2015: "Optimization, traffic & growth"​: http://www.digitalelitecamp.com• Smashing Conference, Barcelona 2015: "Web design and development"​ https://smashingconf.com

Strategic planning and concept development for both clients both in the private and public sector. In my role as digital transformation advisor my focus was especially on my clients' business potentials within content marketing and their creative content strategies. Besides advising my clients I’ve facilitated workshops and held seminars on this subject. To mention a few: • “Content Planning for SoMe​ – talk given at Community Conference 2014• "Content Marketing for tourist attractions”​ – a series of seminars for the Danish Tourism industry in cooperation with VisitDenmark 2013-2014

• Creative concept development • Planning events• Creating SoMe content and strategies• Community Management and networking

Fashion Week Live was a co-created, licence free, content platform in the era before SoMe entered the room and changed the game. Our ambition was to give everyone instant access to high quality, live video content and reviews from Copenhagen Fashion week – created by cool, committed and likeminded people. My main role was to ensure high quality across all published content.

• Working with design prototypes in close collaboration with the design team • Concept development • Research • Facilitating creative workshops