MediStays is a MedTech start-up working in healthcare accommodation access across Australia.- Leading strategic initiatives to connect patients and families with essential medical accommodation services across Australia- Working at the intersection of healthcare and technology to develop and execute data-driven marketing strategies- Expanding our nationwide network of accommodation providers while streamlining the booking journey for patients and participants seeking medical care- Developing targeted CRM strategies to enhance engagement across healthcare provider networks and patient communities- Building healthcare-specific marketing analytics frameworks to track patient journey touchpoints and optimize service delivery- Managing digital campaigns across medical service platforms, healthcare networks, and patient communication channels- Creating automated marketing workflows to improve patient acquisition and healthcare provider engagement- Orchestrating launch campaigns for new medical service offerings through integrated multi-channel marketing approaches- Conducting regular market analysis of the medical technology sector to identify growth opportunities- Developing segmented marketing approaches across medical accommodation, disability services, and health provider verticals- Creating and optimising content and UX across digital channels to enhance user engagement and conversion

- Lead a dynamic marketing team, fostering collaboration and achieving strategic objectives.- Develop and execute comprehensive digital campaigns for both B2B and B2C audiences, resulting in increased brand visibility and market share.- Drive website optimisation initiatives to enhance customer experience and increase conversion rates.- Implement digital solutions and processes to streamline change. - Spearhead landing page and content strategies to maximise lead generation and customer engagement.- Manage all social media channels, ensuring a cohesive online presence and engaging with the target audience.- Manage website, overseeing its content, functionality, and design to align with organisational goals.- Oversee content development, ensuring alignment with brand messaging and marketing goals.

- Work with key stakeholders to develop, refine and optimise the digital strategy.- Implement, monitor and evaluate the digital strategy- Manage WaterAid Australia’s website; regularly review and update content, undertake web development, liaise with developers and global web team.- Oversee and manage the email communications system.- Manage SEO and SEM - Manage online advertising and retargeting - Lead digital campaigns and provide advice on how digital can assist other campaigns- Monitor all analytics for the website, social media and electronic communications; conduct testing, monitor, analyse and report on the performance of digital activities to aid decision making, enhance communications and continually optimise performance.- Manage WaterAid Australia’s social media- Implement new digital platforms and software intermediaries - Manage media agency and external vendor relationships- Manage Shopify Platform and e-commerce ad campaigns- Manage the digital budget for WaterAid Australia

Marketing responsibilities at both strategic and operational levels to achieve organisational objectives Drive the implementation of the digital content strategy across channels for Youth Services, Community Development, Children's Programs, Camps and Health and WellnessPlan campaign acquisition and retention campaigns on owned and paid channelsCreate and execute eDM strategy to reach target audiencesPlan social media content and brand campaign initiativesSupport and train staff on CMS and eDM platformsOptimise user experience and content by using data and customers insights Collect data from different digital channels, analyse & report recommendations to senior management on quarterly basis Manage, support and mentor Digital Communication Interns Manage external digital agency relationships

Execute digital marketing campaigns for Health & Wellness, Camping, Children’sPrograms, Community Development through eDM creation, online advertisementand native marketingCreate and coordinate social media training workshopsSegment data into key audiences and create both qualitative and quantitativereports for consumptionSupport the implementation of marketing and communications plansResponsible for collecting data from different digital channels, analyse & reportrecommendations to senior management on quarterly basis

Sales Coordination - Lead Meetings, Prepare PresentationsCommunity Management - Twitter, Facebook and InstagramMedia Sales - Out of home Advertisement, Magazine Advertisement Placement, Web, RTBMarketing Strategies - ConsultantSales Reporting - Created Weekly Reports, Updated Forecast Supervisory Responsibility - 3 Sales RepresentativesManagement - 2 officers

Human Resources PositionSAP Data ManagementProjectExcel Reporting

Lead Project - Standardisation of Position Descriptions Recruitment Preparation of presentationLTD - STD Management

Worked closely with the Compensation Manager and Coordinator Wrote Job Profiles and Translated existing ProfilesCreated Job Keys with said description in People Soft

Welcomed ClientsAnswered to clients reservations and concernsHelped Coordinate Schedules Coordinated professionals in their day to day activitiesResponsible of the cash flow of the day and deposits