🚲 Sales & Service

Projects, volunteering, mountain biking, health/wellness, family, bingewatched Suits…

Created, executed and evaluated marketing partnerships, sponsorships, programs and events at the territory level to drive revenue and uniquely brand DICK'S Sporting Goods as the #1 authentic omni-channel sports retailer. 2023: Accounted for $2.8mil in sales (+22% vs LY) with a return on ad spend of $24. Orchestrated $300,000+ in Sports Matter grants for underprivileged youth sports programs (Title 1 schools, non-profits). Primary admin of DICK’S official Strava social media account. Served on Team Wellness Advisory Panel.*Mass Layoff - Q3 2023

Organization acquired USL Championship franchise rights for Charlotte. Co-launched new professional team, establishing brand identity and sponsorship inventory. Primary focus on sponsorship sales, corporate partnerships, fulfillment and activation. Key clients included Novant Health, OrthoCarolina, Chick-fil-A, Wells Fargo, Heineken, adidas and Pepsi, among others. Managed all marketing, advertising, agency relationships, social media channels and fan engagement events. Orchestrated team’s medical staff, coverage and arrangements via partnerships with Novant Health and EXOS - Team Doctor, Athletic Trainer, Strength & Conditioning, EMT Services. Developed and maintained company’s digital infrastructure - ISP, workstation setup, web hosting (Media Temple), G-Suite and Hubspot.

Relinquished the role of General Manager on 12/2/15 to focus on business development (sponsorship sales, corporate partnerships & activation, ticket sales) and marketing for Hounds and Independence. Managed team website and social media. Oversaw team and game day operations. Partners included New Balance, Coca-Cola, Bank of America, NFP, OrthoCarolina and Atrium Health, among others.*The Charlotte Hounds ceased operations in April 2019.

Led sponsorship sales, ticket sales, merchandise, corporate partnerships and activation. Oversaw team branding, marketing, social media channels and fan engagement. Orchestrated all team activities and events, including regular season home games. Managed all player transactions, team travel and equipment. Lined up all medical coverage and staffing (Team Doctor, Athletic Trainers, EMT Services) via partnerships with Atrium Health and OrthoCarolina. Compiled and provided player analysis and recommendations for trade and free agent signings, as well as scouting collegiate players for the MLL Draft.

Recruited to help establish business operations - marketing, brand / persona, social media, sponsorship sales, corporate partnerships, ticket sales, merchandise and staff - for new Major League Lacrosse team.

Represent and support the @Kaenon brand. Act as a Brand Ambassador and influencer thru product reviews, shared experiences, digital content and advocacy of Kaenon sunglasses and accessories.

Responsible for creating, marketing, selling and servicing team sponsorship inventory. Co-managed social media channels. Contributed to community outreach efforts and building the overall brand. Acquired 13 new corporate partners in team's first year. Took Technology & Training Lab from concept to reality, in addition to building out an official sim racing rig, by forming strategic alliances with Logitech, iRacing.com, Doghouse Systems and Playseat America.Revolution Racing and the NASCAR Drive for Diversity program were featured in Changing Lanes, an 8-episode docu-reality series developed in collaboration with Max Siegel, NASCAR Media Group and Ken Mok. The series premiered September 1, 2010 on BET.

Primarily focused on ticket sales and business development - Suites, Luxury & Premium Seating, Club Seats, Season Tickets, Half Season, Mini Plans and Group Tickets - Charlotte Bobcats, Charlotte Sting and Time Warner Cable Arena. Led the team in ticket revenue for 3 consecutive seasons.

Former AA affiliate of the San Jose Sharks (NHL). Helped transition the team from WCHL to ECHL and its move into the brand new Save Mart Center at Fresno State. Responsible for creating, marketing and selling team sponsorship inventory, as well as season tickets, partial plans and group tickets. Oversaw retail and game day/concourse operations. Instrumental in bringing the 2006 ECHL All-Star Game to Fresno by orchestrating a six-figure package with Bud Light. Partners included Nissan, Hooters and Jiffy Lube, among others.

Sales office covered a 6-state territory - UT, CO, WY, KS, SD, NE. Clients included ski, church, mining, golf, engineering, architects, public works, gaming / casino, academic institutions, prison, among others.