Lea Rabinowitz Email & Phone Number

Gambrills, Maryland, US

In addition to my own consulting work at &content marketing, I serve as Vice President of Marketing Strategy for APG.Creating cybersecurity marketing magic with a team of highly experienced, tech-savvy consultants. Services include:1. Content Strategy & Planning - Get your marketing content headed in the right direction with content audits and roadmaps.

• Most businesses struggle with talking about what they do. At &content marketing, I help clients clarify their messaging so their business can grow. If you don't know how to explain what you do, generate new leads, or.
• Marketing Strategy (Assessments & Frameworks)
• Content Writing (Blogs, White Papers, Collateral, Web Copy, etc.)
• Demand Generation Programs that Close Business
• Field Marketing/Sales Enablement for Better Sales-Marketing AlignmentI work as a retained marketing resource or on a per-project basis, serving my own clients as well as those of the AimPoint Group.Current and past.

Concord, Massachusetts, US

I write cybersecurity and tech content marketing, including blogs, white papers, solution briefs, web content, and case studies for clients such as: SentinelOne, Pwnie Express, SonicWall, Edgewater Networks (now Ribbon Communications), and HPE partners.

Herndon, VA, US

• Team lead in local lead generation Eloqua email campaigns. Increased open rates by over 5% with list cleansing and content creation.
• Responsible for lead generation, internal communication, funnel reporting, and sales enablement for two sales regions.
• Coached, developed and provided leadership to customer facing teams focusing on rep productivity, quota attainment, Challenger selling, and identifying and understanding key business needs of customer
• Planned and executed local customer and prospect events leading to favorable ROI and lead generation.

Herndon, VA, US

• Developed and implemented a marketing plan that produced a 93% quarter-over-quarter increase of warm lead submission to the sales team.
• Automated an archaic lead submission process through an online portal. Lead to a submission increase of 75% quarter-over-quarter.
• Reinvented procedures for sales stack rankings and overall reporting to track lead submission and sales conversion.
• Designed internal and external collateral including email templates, sales flyers, and videos.
• Created new curriculum for sales training focused on lead generation programs.
• Provided support to all referral partners including payment issues, technical assistance, and program education. Managed a database of 17,000 referral partners.

Baltimore, MD, US

• Project team lead for all electronic communications including refresh of provider facing web content and email blasts.
• Developed creative materials to bolster the launch of an innovative healthcare initiative.
• Increased provider service representatives’ knowledge of legislative changes through concise and simplistic talking points.

New York, New York, US

• Worked with Account Managers to provide solutions to clientele for their recruitment needs. Clients included top healthcare industry companies such as CareFirst BlueCross BlueShield and Baltimore Washington Medical.
• Wrote and edited advertising copy for positions that were posted online and in print. Gathered research on position responsibilities and qualifications in order to create clear, concise, and persuasive advertisements.
• Researched media outlets and recommended to clients the best approach to meet their recruitment needs.
• Assisted the New Business team in completing effective and powerful Request for Proposals.
• Managed branding efforts in order to create greater penetration in local and national markets. Used a careful eye to proofread all ads to make sure they were consistent with the company personality and tone.

Dallas, Texas, US

• Created and implemented a campaign that marketed a special offer for high-speed Internet and telephone service to college students in the Rochester area. Managed the involvement of an outside advertising agency that.
• Represented Frontier at marketing exhibits at businesses and community events. Was successful in generating sales and sales leads for Frontier products and services.
• Served as a public relations liaison between Frontier and the local media to ensure coverage of Frontier events by TV, radio, and print organizations.
• Created and presented sales incentives that led to increased sales of Frontier products and services to area businesses.
• Earned excellent feedback from the Marketing & Communication Manager on leadership; intelligence; verbal and written communication skills; ability to take on and manage a wide variety of projects, moving effortlessly.

Washington, DC, US

• Developed briefings used by the Governor to prepare himself for visits to the Rochester area.
• Served as part of the Governor’s advance team responsible for managing logistics prior to his arrivals in Rochester.
• Researched Rochester area significant happenings and events as well as information about public and private figures and communicated this information to the Governor’s Albany office.
• Surveyed the local newspaper for articles of importance to the Governor and for articles containing references to the Governor. Sent these media clips to the Governor’s Albany office.
• Provided constituent services.