Lea Rabinowitz Email & Phone Number

Gambrills, Maryland, Us

In addition to my own consulting work at &content marketing, I serve as Vice President of Marketing Strategy for APG.Creating cybersecurity marketing magic with a team of highly experienced, tech-savvy consultants. Services include:1. Content Strategy & Planning - Get your marketing content headed in the right direction with content audits and roadmaps, digital marketing plans, message development, buyer personas, and more.2. Content Research - Enhance your marketing content with competitive intelligence, custom research, thought leadership surveys, findings from win/loss studies, and more.3. Content Creation - Engage and convert your prospects with compelling marketing assets of all types, from articles, bylines, and blog posts to webinars, white papers, and more.4. Fractional Marketing - Achieve exactly what you need with fractional marketing support -- CMO, Director of Marketing, Content Marketing Manager, Product Marketing Manager, and Demand Generation Manager.Want to learn more? Send me a PM!

Most businesses struggle with talking about what they do. At &content marketing, I help clients clarify their messaging so their business can grow. If you don't know how to explain what you do, generate new leads, or rebound from ineffective marketing, &content marketing can solve your problems. Just head over to andcontentmarketing.com.Services include:• Marketing Strategy (Assessments & Frameworks)• Content Writing (Blogs, White Papers, Collateral, Web Copy, etc.)• Demand Generation Programs that Close Business• Field Marketing/Sales Enablement for Better Sales-Marketing AlignmentI work as a retained marketing resource or on a per-project basis, serving my own clients as well as those of the AimPoint Group.Current and past clients include: CrowdStrike, Deloitte, Palo Alto Networks, ExtraHop, Menlo Security, Proofpoint, Zscaler, SentinelOne, Illusive Networks, SonicWall, Security Innovation, Cyborg Security, Dig Security, Lookout.

Concord, Massachusetts, Us

I write cybersecurity and tech content marketing, including blogs, white papers, solution briefs, web content, and case studies for clients such as: SentinelOne, Pwnie Express, SonicWall, Edgewater Networks (now Ribbon Communications), and HPE partners.

Herndon, Va, Us

• Team lead in local lead generation Eloqua email campaigns. Increased open rates by over 5% with list cleansing and content creation.• Responsible for lead generation, internal communication, funnel reporting, and sales enablement for two sales regions.• Coached, developed and provided leadership to customer facing teams focusing on rep productivity, quota attainment, Challenger selling, and identifying and understanding key business needs of customer• Planned and executed local customer and prospect events leading to favorable ROI and lead generation.

Herndon, Va, Us

• Developed and implemented a marketing plan that produced a 93% quarter-over-quarter increase of warm lead submission to the sales team.• Automated an archaic lead submission process through an online portal. Lead to a submission increase of 75% quarter-over-quarter.• Reinvented procedures for sales stack rankings and overall reporting to track lead submission and sales conversion.• Designed internal and external collateral including email templates, sales flyers, and videos.• Created new curriculum for sales training focused on lead generation programs.• Provided support to all referral partners including payment issues, technical assistance, and program education. Managed a database of 17,000 referral partners.• Managed inbound and outbound demand generation programs. Oversaw four telemarketing vendors.• Supported Marketing and Sales by writing technical content for the website and Eloqua email campaigns.

Baltimore, Md, Us

• Project team lead for all electronic communications including refresh of provider facing web content and email blasts.• Developed creative materials to bolster the launch of an innovative healthcare initiative.• Increased provider service representatives’ knowledge of legislative changes through concise and simplistic talking points.

New York, New York, Us

• Worked with Account Managers to provide solutions to clientele for their recruitment needs. Clients included top healthcare industry companies such as CareFirst BlueCross BlueShield and Baltimore Washington Medical Center.• Wrote and edited advertising copy for positions that were posted online and in print. Gathered research on position responsibilities and qualifications in order to create clear, concise, and persuasive advertisements.• Researched media outlets and recommended to clients the best approach to meet their recruitment needs. • Assisted the New Business team in completing effective and powerful Request for Proposals. • Managed branding efforts in order to create greater penetration in local and national markets. Used a careful eye to proofread all ads to make sure they were consistent with the company personality and tone.

Dallas, Texas, Us

• Created and implemented a campaign that marketed a special offer for high-speed Internet and telephone service to college students in the Rochester area. Managed the involvement of an outside advertising agency that designed a promotional sell sheet. Chose sell sheet locations on campuses and at apartment complexes. Led to a major increase in sales. • Represented Frontier at marketing exhibits at businesses and community events. Was successful in generating sales and sales leads for Frontier products and services. • Served as a public relations liaison between Frontier and the local media to ensure coverage of Frontier events by TV, radio, and print organizations. • Created and presented sales incentives that led to increased sales of Frontier products and services to area businesses. • Earned excellent feedback from the Marketing & Communication Manager on leadership; intelligence; verbal and written communication skills; ability to take on and manage a wide variety of projects, moving effortlessly from one to another; high level of commitment to responsibilities; follow-through; and confidence.

Washington, Dc, Us

• Developed briefings used by the Governor to prepare himself for visits to the Rochester area. • Served as part of the Governor’s advance team responsible for managing logistics prior to his arrivals in Rochester. • Researched Rochester area significant happenings and events as well as information about public and private figures and communicated this information to the Governor’s Albany office. • Surveyed the local newspaper for articles of importance to the Governor and for articles containing references to the Governor. Sent these media clips to the Governor’s Albany office. • Provided constituent services.