~ Maintain & update the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services ~ Coordinate with the Product development team to plan and develop the social media tools in use on the Company’s sites, as well as taking ownership for the social product roadmap planning~ Manage and support the Social Media Team, ensuring a superior quality of communication and project deliveryPlan social media campaigns, ensuring customer acquisition and supporting monetization~ Develop and manage a program to effectively start and develop partnerships with identified high valued Company customersAssist the Sales team in strategising, defining and implementing social projects to meet commercial goals~ Act as the advocate of adoption of social media within the Company, influencing overall site and business strategies~ Develop analytics reports and collate data from Social Media staff reporting, presenting analysis of campaigns and trends to all departments~ Oversee the management of a Blogger outreach program and ensure the maintenance of an active brand ambassador network to spread the word about the Company~ Monitor trends in online community tools, trends and applications Monitor the competition and be aware of market changes and developments