Lea Roark

Lea Roark Email and Phone Number

Strategic Marketing + Communications Professional -•- FOLIO: Gold and APEX Grand Awards Winner -•- French Proficient -•- Your Next Ally in Communications Success @ Independent Consultant
Lea Roark's Location
Raleigh, North Carolina, United States, United States
Lea Roark's Contact Details

Lea Roark work email

Lea Roark personal email

About Lea Roark

I create and manage content that grabs audiences, pumps engagement, and drives revenues across diverse segments and audiences. I offer director-level experience developing large-scale marketing and communications projects for internal and external audiences. And then I close all the loops, maximizing visibility and corporate expertise across all kinds of media—for instance, securing organic appearances on the cover of The Wall Street Journal and in the LA Times, on NPR, at conference keynotes and panels and many other social, news, radio, and TV outlets.I have—* Led the creative launch of a national, industry-leading B2B publication and suite of digital products, including technical and SEO development—which went on to get acquired at an estimated $10 million* Directed marketing and public/media relations on executive team launching a B2B e-commerce program with new recurring annual revenue streams of $3 million+* Consulted with leaders on content strategy and content/SEO management, marketing calendars, and communications tools to enhance productivity, engagement, and reputationKnown for fostering collaborations that continue to drive recurring sales and engagement (e.g., Annual QSR Drive-Thru Report), as well as for launching national research indices and awards programs that drive massive year-over-year traction (e.g., The QSR 50: Fast Food's Leading Annual Report; Rocket Day).Experienced conference speaker, panel participant, and moderator. Proficient in French and globally minded. Ready to work for your organization: email me at learoark@gmail.com.

Lea Roark's Current Company Details
Independent Consultant

Independent Consultant

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Strategic Marketing + Communications Professional -•- FOLIO: Gold and APEX Grand Awards Winner -•- French Proficient -•- Your Next Ally in Communications Success
Lea Roark Work Experience Details
  • Independent Consultant
    Editorial And Marketing Communications Strategist
    Independent Consultant Mar 2016 - Present
    Windsor, Ca
    Strategic communications and content for clients by contract, working in a collaborative, consultative, inclusive style.Selected clients:• InnovaPad LLC, Greenville, SC—advised CEO and CMO on communications strategy, corporate image and guidelines, and copywriting for a startup• Sparktivity, Raleigh, NC—led competitive landscape research and pursuit strategy in support of Yum! Brands' global expansion (KFC, Taco Bell, Pizza Hut)• Education NC, Raleigh—engaged by CEO to edit 50-page final report to best position content for internal and external stakeholders and drive engagement• TapSnap, Raleigh/Durham, NC—public and media relations strategy and execution; advised CEO on content creation and calendar
  • Davis Strategies Llc
    Marketing Communications Strategy | Driving Revenue, Credibility, And Engagement
    Davis Strategies Llc Apr 2011 - Sep 2016
    Strategic advisor and creative thought partner to executives and their teams, producing measurable results across complex marketing and communications challenges. Specialized in plain language—making complex content easy to read and apply—and keeping teams connected and armed with the information they need to succeed.Selected clients:• Integrated Healthcare Association (IHA), Oakland, CA—multiple engagement and communications projects for B2B and B2C audiences, reporting to the CEO and CCO• American Institutes for Research (AIR), Washington, DC, and Chapel Hill, NC—multiple projects to drive client engagement + national healthcare literacy efforts, reporting to national director of public and patient engagement
  • Akea Llc - A Revolutionary Health And Wellness Company
    Marketing Copywriter | Branding & Launching A New Consumer Product
    Akea Llc - A Revolutionary Health And Wellness Company Apr 2010 - Sep 2014
    Raleigh, Us
    Marketing communications for a national wellness startup, reporting to the chief marketing officer.• Created marketing strategy and copywriting across print, digital, and video• Built engagement around the brand through copywriting a 60-day, high-touch client communications program and comprehensive website copy• Created sales enablement copy to support thousands of distributors nationwide• Acquired by Asantae Inc.
  • Self-Employed
    Content Strategist | Strategy, Copywriting, And Digital Scripting/Production
    Self-Employed Nov 2004 - Aug 2011
    • N.C. State University: interviewed 20+ stakeholders to write a book, THE POINT, to drive loyalty and engagement around a landmark public/private university initiative. Reported to director of university gifts.• Research Triangle Institute: collaborated to expand knowledge base, increase RFP response and win rate, elevate proposal quality, and edit reports, executive talking points, and presentations. Reported to director of proposals.• Duke Institute on Care at the End of Life: defined audience and stakeholders, drove communications and engagement strategy, including new email campaign. Reporting to chief marketing officer.• QSR Magazine: wrote monthly finance column for restaurant industry executives; wrote long-form cover stories and other copy; created digital content. Reporting to editor in chief.
  • Hive
    Pr And Communications Manager | Market Profiling & Branding In A Startup Environment
    Hive Feb 2009 - Apr 2011
    Brand identity and awareness and early inbound marketing projects for a knowledge-base startup built for sales teams (think: Slack before Slack). Reporting to CEO.• defined customer profiles to build decks seeking angel funding• created executive talking points and presentations• built engagement + media kit content• PR work led to awards including Best Design, Best Presentation, and runner-up Most Disruptive New Tech at CTIA San Diego
  • Brand Fuel Promotions
    Director, Marketing & Web Services | Measurably Expanding Pr Reach, Digital Offerings, And Sales
    Brand Fuel Promotions Aug 2002 - Nov 2004
    Raleigh, Nc, Us
    Grew sales by spearheading development of a robust, custom e-commerce B2B platform. Directed public relations and media relations, created and managed events, and expanded branding initiatives. Directed marketing n sponsorships and strategic collaborations.• Rolled out new online company store platform; collaborated with executive & sales teams to grow it into a staple of the agency's offerings at $3 million+ annually• Led demand generation: email campaign strategy, product showroom, conferences, industry awards, and events• Executive communications and sales enablement• Supported expansion into new markets• Led website re-launch
  • Qsr Magazine
    Editor In Chief | Launching + Leading Top Industry Pub | Sme In Customer Experience & Retail Trends
    Qsr Magazine Jan 2000 - Aug 2002
    Led the creative team in launch of a major new B2B publication. As editor in chief, collaborated to grow it into the top publication for the $300 billion limited-service restaurant industry. Led daily editorial operations, media and PR/promotional strategy, and sales enablement. Earned multiple national editorial awards. Launched recurring research indices that multiple industries rely upon, including The Drive-Thru Performance Study and The QSR 50.Earned master's degree from Duke at nighttime during these years—master's thesis on storytelling and literary nonfiction informs my work in communications and thought leadership.Previously: Managed editorial and client relationships/satisfaction for an array of award-winning magazines, newsletters, websites, books, and collateral serving national clients in telecommunications, business, education, and medicine. Hired/supervised freelance reporters and stringers. Managed $1 million+ budgets.

Lea Roark Skills

Editing Newsletters Copy Editing Blogging Web Content Advertising Marketing Writing Strategic Communications Magazines Marketing Strategy Social Media Publishing Marketing Communications Storytelling Editorial Proofreading Journalism Seo Publications Research Media Relations Social Media Marketing Communications Strategy Account Management Content Strategy Internal Communications Corporate Communications Business Development English French Relationship Building

Lea Roark Education Details

  • Duke University
    Duke University
    General Studies And Humanities
  • Duke University
    Duke University
    English

Frequently Asked Questions about Lea Roark

What company does Lea Roark work for?

Lea Roark works for Independent Consultant

What is Lea Roark's role at the current company?

Lea Roark's current role is Strategic Marketing + Communications Professional -•- FOLIO: Gold and APEX Grand Awards Winner -•- French Proficient -•- Your Next Ally in Communications Success.

What is Lea Roark's email address?

Lea Roark's email address is le****@****ail.com

What schools did Lea Roark attend?

Lea Roark attended Duke University, Duke University.

What are some of Lea Roark's interests?

Lea Roark has interest in Children, Politics, Civil Rights And Social Action, Education, Science And Technology, Arts And Culture, Health.

What skills is Lea Roark known for?

Lea Roark has skills like Editing, Newsletters, Copy Editing, Blogging, Web Content, Advertising, Marketing, Writing, Strategic Communications, Magazines, Marketing Strategy, Social Media.

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