Léa Romand Email & Phone Number

Sydney, Nsw, Au

Sydney, Nouvelle-Galles Du Sud, Australie

Brands: Penhaligon's, Christian Louboutin. • Build, manage, communicate, lead and execute the annual brand plans. Responsible of protecting, driving the brand image, and managing niche brands:360 launch and animation calendars aiming at growing all channels• Proactively anticipating gaps in the plan which cannot be fulfilled by launches and proposing programs to animate the brands • Build a brand strategy taking into account channel strategy, ATL & BTL investment and growth profit analysis.• Lead and influence key internal and external stakeholders to facilitate the successful implementation of agreed plans and initiatives• Develop and deliver sell-in strategy presentations and NPD to key accounts, retail partners and at field sales conferences• Sales forecasting in coordination with Operations for all SKUs • Build the marketing A&P budget by line item for brand portfolio to ensure strong execution of brand plans in line with business KPIs• Lead co-op media planning where applicable with retail partners, adapting brand media strategies to fit regional market realities, working directly with local retail/media agency on media campaign implementation; ensuring alignment with global to build and create top of mind brands• Lead development of impactful and disruptive PR strategy with global, Niche Director and PR agency• Closely work with the PR agency to help implement the different activations. Help build a strong family of influencers resonating with the brands and their consumers.

Sydney, Nouvelle-Galles Du Sud, Australie

Ville De Paris, Île-De-France, France

Within the Cosmetic Active division (world leader in dermo cosmetics) for the brand Decléor:• Create distinctive product offering in line with brand identity. Thinking with a creative, innovative and progressive design vision, ensuring that product is consistent with market trends and business strategy.• Build in collaboration with marketing director a strong 3-year launch plan highlighting star franchises and formula innovation. Develop the marketing mix (product formula, packaging, price positioning) in collaboration with key stakeholders (labs, packaging team, procurement, regulatory, quality departments and the creative studio...) to launch high-standard quality product.• Manage new product formulations and product renovation including liaising with lab and consumer test center.• Create key presentations for operational teams: marketing book, launching file, press release for each new product or re innovation. Write and edit product content that differentiates your brand and product in the market.• Keeping current with the costing challenges by understanding the pricing and mark-up structures to develop products that achieve appropriate retail price points and targeted gross margin objectives.• Created the brand GWP collection for 2022 including textile gifts and sampling.• Write and edit packaging copy that differentiates your brand and product in the market.• Social listening and competitive research: Keeping up-to-date on the latest products, trends, and insights across platforms, continuously compiling information about competitive new launches, presenting competitive findings to brand managers. Management and training of an intern and an apprentice.

Ville De Paris, Île-De-France, France

Région De Paris, France

• Plan, coordinate and execute all local campaigns and promotional activities onsite, app & on CRM: Campaign briefs, assets follow-up on the communication tool with the Design team and implement of campaigns on our CMS (Content Management System).• Manage onsite & app content: plan and execute content of the EMEA home pages daily on the CMS.• Plan targeted campaign based on consumers researches and behaviors.• Work closely with countries team and category managers to develop unique, on-trend campaigns generating trafic & sales. • Lead independently structured deep dives, leveraging data analysis and business insights to help your team and collaborators better understand trend/user behavior.• Perform market research; benchmarking, and competitor trends tracking to identified clear of improvement.

Paris 07, Île-De-France, France

• Develop qualitative partnerships with press, medias, influencers echoing brand DNA in France & abroad. • Envision, propose, and create content for social platforms for both organic and paid use.• Create custom video and still content for the brand in planned and last-minute, one-the-go creation. • Assist with development of cohesive and intelligent social media strategy plans for campaigns. • Leverage KPI and analytics to drive the Brand’s strategy for improved on all creative projects.

Paris 08, Île-De-France, France

Paris 09, Île-De-France, France

Master Digital Marketing Et E-Business, Marketing

Search engine optimization Web communication strategy : display, emailing, advertising CRM and E-CRM Social media strategy.

Bachelor Marketing Du Luxe, Marketing

Advanced digital marketing Marketing communications Brand Identity and Strategy Advertising Business consulting project Strategic.

Education record

950 points in the Test of English for International Communication (TOEIC)

Bac Stmg, Marketing