Léa Russell Email & Phone Number

Perpignan, Fr

Le Boulou, Occitanie, France

Manage over 40 publisher accountsDevelop and maintain publisher relationships at all levelsOn boarding of new publishers with new technologiesAnalysing the performance of publishers, tracking of various KPIs & providing recommendationsIdentifying optimization and upsell opportunities among publisher accountsLead weekly/monthly meetings with publishersParticipate in the development of mid and long-tail publisher portfolio

Paris, Île-De-France, France

- Business development : improve the retail market position and achieve financial growth through helping achieve strategic goals, building client relationship, identifying business opportunities. - CRM performance : CRM referent for France, Monaco and SpainClient database analysis, fix yearly CRM objectivesEnsure data quality and enrichment, deployment of clienteling tools, optimal data collection on the field. - Marketing & client development :Creation and roll out of the marketing calendar for France Monaco Spain Management of key commercial partners and follow up Development of clients via the attention and gifting menu, organisation of exclusive events. Strategical implementation of retail animations during key commercial momentsStock and budget management- Business analysis : conduct research and analysis in the French & Spanish retail network in order to come up with solutions for business problems and implement them in store.- Performance monitoring : participate in the target setting process and follow up and provide all managers with clear and efficient performance analysis tools to monitor business - Follow up budget and P&L across the network

Paris Area, France

Région De Paris, France

> Development of exciting 360° concepts and customer journeys for Christmas,Chinese New Year, Armani Beauty campaigns (lips and face): visual identity, visual merchandising, retail & digital strategy> Development of the Armani Art of Gifting: wrapping offer and assets> Product management of the 60 GWPs, giftboxes: creation of briefs, design, promotion, manufacturing, logistics with Buyers, and agencies.> Creation of assets (image, video) with agencies and photographs> Performance and KPI analysis of our campaigns> Competitive analysis of key campaigns (online/offline)

Paris 16, Île-De-France, France

RETAIL> Performance analysis of the 18 stores (flagships, department stores, airports) and support of the actrivity (+89% vs LY in Y1 2017). > Insure Retail Excellence standards (VM, selling ceremony..) in every store> Competitive intelligence: mystery shopping of 12 competitorsTRAINING > Development of team skills and engagement: organisation of 9 training events, creation of 5 challenges, development of marketing tools > Insure that the 500 staff members have passed the induction training and product training (23% to 91% of viewing in 4 months).

Paris Area, France

> Analysis of the international lingerie and swimwear market> Marketing advice & analysis of the collections of the 400 lingerie exhibitors> Social media, blog and newsletter management : Instagram (+80% de followers), Facebook (+9% de followers)> Creation of « The Selection » magazine with a graphic designer> Developing the booth designs and merchandising of areas on the show

Master'S Degree, Marketing In Fashion & Luxury Goods, 1St

> Arizona Co. Marketing Project: develop a marketing strategy and plan for a ready-to-drink tea relaunch. > Vallformosa Marketing Project.

Master Of Business Administration - Mba, Business

Double Diploma through the Master’s program obtained through the Barcelona campus of TBS Business School

Licence (Three-Year University Degree), Economics

Classe Préparatoire Ens Cachan, Undergraduate Course To Prepare Nationwide Business Schools’ Competitive Exams

Key Modules : Methodology, Mathematics, Macroeconomics, Microeconomics