Sarah Lea Email & Phone Number

Haywards Heath, Gb

Meudon, Île-De-France, Fr

Meudon, Île-De-France, Fr

Lead the development and execution of the internal communication strategy for the Ground Transportation business to engage employees to achieve business priorities. Deliver employee engagement through a range of communications channels and interventions designed to develop a culture of dialogue. Partner the Vice President and HR Director to deliver an outcomes focussed internal communications programme. Deliver a wide range of communications tactics such as designing and managing events, developing messages and producing digital and offline collateral. Manage and develop the Internal Communications CoordinatorEvaluate and manage a core set of internal communications channels to reach a range of audiences.Deliver internal communications for change and transformation projects.Create impactful behaviour change internal communications campaigns for UK wide business priorities.

Meudon, Île-De-France, Fr

Setting and implementing the communications strategy for the aerospace business in the UK to generate business growth and raise our profile with domestic and export customers and markets. Including setting and managing the budget and resources required to deliver the strategy.Representing communications on the executive team and advising leadership on all aspects of communications. Report on progress of business communications strategy.Creating measurable campaigns that enhance brand awareness, positioning and propensity to purchase Thales products in target markets. Ensure campaigns align with Group headquarters working with and influencing a range of senior stakeholders across the UK management board and internationally.Select appropriate channels for reaching target audiences and project management of all aspects of aerospace campaigns. Including digital, thought leadership, exhibitions, events, print, media relations, collateral and content marketing working to all group processes and guidelines. Delegate tasks as appropriate within the wider team.Develop and understand the customer journey to increase engagement and value of communications activity.Work with a broad range of customers’ communications teams to develop relationships and opportunities for joint communications activity.Developing messaging platforms for value propositions for new and existing key technologies and services to make Thales the provider of choice.Translate very technical product and engineering information into clear, compelling and meaningful messages/stories for a wide range of audiences.Mentoring and coaching team members to develop the team as a strategic part of the business. Including professional development discussions and plans for future careers aspirations. Be a role model for Thales leadership behaviours.Manage a wide range of internal and external stakeholders including agencies and suppliers.

Gb

Main responsibilities included:• Developing and implementing integrated marketing and communications strategies.• Managing annual programme of research to deliver insights into reputation management, campaign and brand awareness with key audiences such as patients, staff and stakeholders.• Appoint and work with research agencies to commission key pieces of research ranging from large-scale surveys such as public/staff opinion trackers to focus groups for campaign testing.• Building relationships within the NHS and with external stakeholders to influence and ensure an evidence-based approach to all communications activity is taken that supports NHS priorities.• Building measurement and evaluation tools into communications planning and campaigns and advising colleagues on the best methods available to evaluate effectiveness.

Brighton, East Sussex, Gb

Main responsibilities included:• Marketing lead on all issues relating to postgraduate and international student recruitment.• Lead on all aspects of the annual postgraduate prospectus research.• Develop analytics to monitor web usage and commission usability testing.• Work on the positioning project – which involved a wide range of research with different audiences to gain insight into where the university should position itself in the higher education market and how it could develop its brand to fit with its values and aspirations.• Writing marketing strategies for international and postgraduate student recruitment in support of the university’s overall marketing, international and research strategies.• Developing detailed 18-month marketing plans that translate the marketing strategy into actions and deliver all associated marketing and communications activity.• Evaluating marketing activities and provide marketing intelligence regarding current and potential markets in the UK and internationally.

Estero, Fl, Us

Main responsibilities included:• Managing administration of the marketing budget, including budget planning process and purchasing.• Managing and implementing the annual directory advertising.• Working with identified target branches to develop marketing plans in conjunction with branch managers.• Producing general literature and point of sale for branches.• Liaising with agencies such as designers, printers, media and PR agency.

Masters In Internal Communications

Chartered Institute Of Marketing Professional Diploma, Market Research, Marketing Planning, Marketing Communications

Sociology