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Accomplished product marketing professional with experience in enterprise B2B software, legal & professional services, and IoT. Proficiencies include strategic go-to-market planning, storytelling, branding, campaign development and execution, content marketing, and sales enablement.Specialties: Product Marketing, Marketing Strategies & Campaigns, Product & Solution Launches, GTM Planning & Execution, Sales Enablement, Content Writing, Legal Technology, IoT Connectivity
Self-Employed
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Self-EmployedSan Jose, Ca, Us
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Marketing Strategy ConsultantSelf-Employed Nov 2022 - PresentHands-on marketing strategy and product marketing consultant. Helps businesses with go-to-market, messaging, and content strategy.Clients include:- $3B application security company- Global IT services provider- Innovative telecommunications startup- GNSS software provider- Viral e-commerce toys & apparel company
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Senior Director Of Strategic & Product MarketingView, Inc Jul 2021 - Nov 2022San Jose, California, UsRecruited by VP of Marketing, who I reported to at a prior company. Managed a wide range of corporate and product marketing programs for View, Inc. (NASDAQ: VIEW), including complete ownership of the launch of the Smart Building Cloud, the first complete and cloud-native platform for smart buildings. -
Director Of Product MarketingLily Ai Apr 2021 - Jul 2021Mountain View, California, UsEstablished marketing foundations for a disruptive series-A retail technology company. Responsibilities included process development and creation of marketing frameworks and technology.• Created messaging framework and strategic guidance for category creation and market definition• Formed media and communications strategy and established key industry relationships• Established base set of marketing tools, including web development and email marketing software -
Product Marketing Lead & Head Of Sales EnablementAeris Communications May 2020 - Apr 2021San Jose, California, UsManaging a full range of programs for Aeris’ industry-leading IoT connectivity platform, representing $100M in annual revenue. Responsibilities include product launches, go-to-market strategy, content development, and sales enablement.• Created a sales enablement program from the ground up, resulting in faster onboarding for new sales reps and increased proficiency for inside and outside sales teams• Launched the company’s first sales enablement platform to replace manual, ad hoc processes -
Director Of Product MarketingIntapp Dec 2016 - May 2020Palo Alto, Ca, UsLed Product Marketing for Intapp’s flagship Business Acceptance solution, representing 52% of company revenue, and launched the Connected Firm Platform. Responsible for product launches, go-to-market strategy, content development, sales enablement, and thought leadership.• Contributed to company growth from $6M (2008) to $180M (2019) in annual revenue• Led the transition from product sales to solution sales and through to platform sales• Transitioned our customer base from on-premises deployments to cloud• Managed content development across all product lines for Intapp’s inaugural user conference -
Marketing ManagerIntapp Jul 2008 - Nov 2016Palo Alto, Ca, UsManaged every aspect of Intapp’s marketing activities from customer webinars to strategic planning. A true generalist role, I contributed to sales growth across three product lines and multiple verticals.• Established and executed the marketing strategy for Intapp’s expansion into the Accounting, Consulting, and Financial Services industries• Provided end-to-end management of marketing programs• Developed extensive written content, including marketing collateral, customer case studies, white papers, survey reports, web content, and proposals -
Research AssistantCenter For Infant Studies Mar 2006 - Aug 2007Stanford, Ca, Us• Designed and executed "looking while listening" language acquisition studies with infants.• Recruited parents for participation.• Coded and analyzed infant eye movement data.• Maintained lab website.
Lea Schweitzer Skills
Lea Schweitzer Education Details
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Stanford UniversitySymbolic Systems
Frequently Asked Questions about Lea Schweitzer
What company does Lea Schweitzer work for?
Lea Schweitzer works for Self-Employed
What is Lea Schweitzer's role at the current company?
Lea Schweitzer's current role is B2B Product Marketing & Marketing Strategy.
What is Lea Schweitzer's email address?
Lea Schweitzer's email address is le****@****ass.com
What is Lea Schweitzer's direct phone number?
Lea Schweitzer's direct phone number is +165085*****
What schools did Lea Schweitzer attend?
Lea Schweitzer attended Stanford University.
What skills is Lea Schweitzer known for?
Lea Schweitzer has skills like Enterprise Software, Software Development, Product Management, Agile Methodologies, Account Management, Software Project Management.
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