Lea T. Email & Phone Number

Los Angeles, Ca, Us

New York, Ny, Us

Razorfish is a digital transformation agency and a part of Publicis Digital Experience. Our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact.I was appointed by CEO, first as Director, then as VP, to a newly created executive role charged with architecting and directing the enterprise diversity, equity, and inclusion (DEI) strategy and operations for a 5,900-employee workforce within the relaunched Razorfish group and family of Publicis digital experience pillar agencies. I head an organization providing 360º leadership in defining vision, policy, and standards to ensure inclusive experiences and amplify our positioning as an employer of choice; coaching C-suite leaders and line managers; strengthening workforce culture, recruitment, and compensation; advising accounts and staff on campaign cultural sensitivity; and driving community engagement. Key achievements:►Positioning DEI as a meaningful component of the corporate mission. I liaised with C-suite in aligning the vision via an intentional approach to BIPOC engagement, growth, and inclusive culture.►Directing an appreciative inquiry to disrupt and harmonize systems and ways of working, coach leaders on critical conversations, and attain top-down accountability.►Facilitating programming on topics drawing a direct line between business performance and equity. ►Working across leadership to improve alignment between staff performance and rewards.►Delivering consistent YoY growth in entry-level placements for underrepresented communities.►Deepening our mid-career talent bench via the initiation of a strategic partnership with the 4A’s.►Shaping Razorfish’s next-stage hiring plan to integrate the DEI goals.►Providing holistic advisory and support to Fortune 500 clients to incorporate DEI best practices into messaging and casting.►Preparing and promoting staff to elevated leadership roles.

New York, Ny, Us

I directed social and digital marketing account strategy and operations vision as the owner of a portfolio of accounts in consumer products (Samsung), agribusiness (Corteva), and government services (US Federal Reserve Bank) as the agency of record. As such, I led, coached, and mentored organizations of account, creative, and production staff driving P&L performance and client success via the ideation and delivery of complex campaigns cultivating conversations, and building brand equity. Key achievements:►Orchestrating global and regional campaigns for Corteva that significantly boosted positive brand sentiment. My teams initiated global community management and content marketing programs that increased efficiency and engagement with better service.►Leading a portfolio of initiatives for Samsung, including CRM campaigns driving qualified traffic to store events, concerts, and VIP experiences, and a tech-focused loyalty newsletter that reactivated 328K product owners and grew the repurchase rate by 10%.►Directing a Federal Reserve Bank executive prioritization workshop that improved both digital UX design and content creation.

Pasadena, Ca, Us

Phoenix, Az, Us

Purchased by WebPT in 2018, BMS Practice Solutions was a software company offering physical therapy EMR, billing software, and practice management solutions.In this role, I directed content marketing strategies building brand awareness, educating business owners, and growing the sales pipeline, elevating brand equity by developing and leading CRM content campaigns and cross-platform media. Key achievements:►Managing A/B testing, major media buys, and external agencies.►Championing a marketing automation system implementation. I evaluated, qualified, and deployed software that streamlined processes, boosted qualified leads by 10%, and improved overall client engagement by 7%.►Program managing a robust content marketing strategy incorporating white papers, webinars, video testimonials, and competitive data.►Strengthening the client journey in collaboration with the sales organization.

Mentor, Ohio, Us

Avery Dennison is a Fortune 500 global materials science and digital identification solutions company with locations in over 50 countries.I conceptualized, wrote, and delivered digital messaging to the company's internal and external stakeholders, partnering with teams across departments on strategies to maximize brand awareness and reputation building on a global scale. As such, I led matrixed teams building communications content for distribution via both digital and traditional channels, and served as an internal advisor on communications strategy and execution. Key achievements:►Transforming the communications strategy by deploying new editorial and brand guidelines for front-page news, partnering with our business leaders to introduce storytelling into internal messaging, and launching a new intranet to 30,000 global staff.►Introducing an engagement program for community management tools, incorporating staff training and mentoring.

Master Of Arts - Ma, Coaching And Athletic Administration

Ba, Communications And Media Studies

Certificate, Diversity And Inclusion

Certificate, Digital Marketing Mastery