Lea Biesbjerg Hesselballe Thomsen Email & Phone Number

Hillerød, Dk

København, Hovedstaden, Danmark

Developing actionable digital strategies for large businesses. But in an ever changing world the reality is also: consulting on a running basis to ensure local digital initiatives tie into a larger plan and adjusting said plan, if needed.

Copenhagen Area, Denmark

My primary work tasks are UX, usability and development of digital strategies. My focus is on conversion and lead generation optimization through customer insights, analytical data and market intelligence. My tools are web statistics ( and other data sets), user and concept tests and user journeys.

Københavnsområdet, Danmark

Djoef.dk is an information site with a lot of content. As a Site Manager my job was to make sure that all new content and subsites had well defined goals - and stuck to them over time. In that respect I found site-statistics to be a very useful tool.I also functioned as a consultant for other departments in matters concerning the use of digital media - for instance in relation to marketing.Lastly I worked with strategies for djoef.dk and our other platforms including the use of Social Media. I was the primary ressource when it came to UX-design, usability and testing.Projects:• Redesign of djoef.dk including new information architechture. • Development of a process plan for use in projects. • Development of a mobile site • Development of a blog module in Sitecore and implementation of the tool internally in Djøf. • Relaunch of djoefbladet.dk

Københavnsområdet, Danmark

Project manager and project owner (SCRUM) on small and large digital projects anchored in my department (Communications and Public Relations).Latest project: www.dr.dk/presseOn the side: R&D of digital communication overall. Special focus on social media.

Københavnsområdet, Danmark

At this point in time TV 2 was changing their production method from analog (Betacart) to digital production. In addition TV 2 NEWS was physically moving from one end of the street to the other. I was in charge of internal communication and education of all reporters learning the new systems and procedures. (AVID, iNEWS).

Odense Området, Danmark

Produktionsleder @ TV 2 Nyhederne.

Odense Området, Danmark

At TV 2 Net. I was in charge of starting up a help dest for TV 2 Games (spil.tv2.dk)

Odense Området, Danmark

Owner. I started Moduz with Kamilla Harritsø. Our focus was websolutions for small businesses. Full time untill 2005.

Scrum Master, Scrum

www.danube.com for details.

Cand.It, Project Management

Activities and Societies: Primary focus: usability and user behaviour.Bachelor degree in Scandinavian litterature.