Roberta Morris Email & Phone Number

Memphis, TN, US

Alameda, California, United States

• Own the design vision for 3 modular products comprising Collaborative Literacy, an award-winning flagship product. Lead the ideation, brand, and product design strategy and implementation, contributing to $34M in sales.
• Drive the conceptual development and execution of innovative andstrategic brand identity for all marks, campaigns, and products, ensuring that all materials and print and digital products align with the org’s goals.
• Translate marketing objectives into clear, branded design through multi-channel marketing efforts such as monthly digital campaigns that result in increased website traffic of 54% over last year, and email open rates.
• Lead launch meetings, write creative briefs, and present to key stakeholders (C-level). Incorporate feedback and ensure ongoing “buy-in,“ delivering projects ahead of schedule at least 75%, and on or under budget.
• Direct and mentor teams of up to 6 designers and 20 illustrators.
• Manage 6-figure budgets, and negotiate reduced fees for nonprofit status.

San Francisco, CA

• Act as “de facto” design team, partner with and manage 10–15 ongoing small business and nonprofit clients throughout the entire design process.
• Deliver identity development, digital and print marketing campaigns, web design, product launches, and creative and business strategies that lead to improved sales of 20–40%.
• Hire and direct 15-20 subcontractors including: designers, illustrators, photographers, printers, copywriters, videographers, and developers on an as-needed basis, providing “one-stop-shop” service.
• Present to clients from high-level concept to final design and deliverables, providing ownership of the process.Select Projects:
• Asset Mark, Graphic Designer: Implemented continuity in overall look and feel. Drove brainstorming and ideation process for logos, collateral, presentations, conference signage, and infographics.
• Legal Vision, Presentation Designer: Executed complex presentation graphics for civil and criminal case exhibits, including infographics used to communicate crucial, complex evidence.

Bachelor Of Fine Arts - Bfa, Graphic Design, Dean’S List

Activities and Societies: Kappa Beta PhiGraduated Cum Laude

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