FUNJOY - the social marketing arm of GNAWLERS - a leading Chinese pet treats producer with 40mln annual sales, 5 owned brands and 30+ OEM brands export to 50+ countries worldwide.The role focuses on new retail model development and UGC social marketing, including market research for the latest products, package design, pricing, branding strategy, social official account management, content marketing, fans club events, exhibitions and media interviews, KOL seeding, SEO, new media buying. The professional herbal product line HOWBONE launched in Aug 2019. Our show-dog PPT’s live streaming got 7mln viewers at Asia Pet Fair.In 2020, Lea co-founded a studio WASAI to create engaging social content for GNAWLERS owned brands, product seeding among many BilliBilli/TikTok/Tmall KOLs, SMG Musical Centre contracted musical actors and graffiti artists. GNAWLERS won The Most Loved & influential Pet Brand in Greater China 2019, awarded by Phoenix Media.

2020 She co-established a social media visual content in-house studio: WASAI, at the centre of Shanghai.Frequently cooperates with T-Mall, Billi Billi, Little red book, Instagram influencers, SMG contracted musical actors, visual artists for creative content production, social media exposure, new product seeding, pet or art community events, plus dog modelling and Live-stream at Asia Pet Show.