Leslie Baran Email & Phone Number

New York, Ny, Us

Championed the success of the global sales team through the design, development, and implementation of product and software training, ensuring effective and timely delivery worldwide. Standardized global sales skills and methodology training and collaborated with senior leadership to align training with organizational goals. Evaluated training effectiveness using performance metrics and feedback, making necessary adjustments to enhance learning outcomes and sales performance. Led the global L&D team, established an Instructional Designer internship program, and managed budgets to achieve organizational goals.

Raritan, Nj, Us

Oversaw the design, development, and delivery of learner-centric sales training programs, including ILT, VILT, e-learning modules, explainer videos, and workshops tailored to a global workforce.

Raritan, Nj, Us

Designed and delivered instructor-led Transfusion Medicine product training for North American sales representatives, enhancing product knowledge and sales effectiveness.

Forchheim, De

Aligned employees with corporate, FDA, and ISO quality standards through quality and training initiatives for sales and marketing professionals. Defined quality training requirements, trained employees on regulatory adherence, and informed senior leadership on quality business objectives.

Forchheim, De

Guided a team of instructional designers in creating traditional, blended, and e-learning programs using the ADDIE Model. Enhanced training effectiveness through blended learning programs and innovative learning technologies.

Forchheim, De

As a valuable member of the Siemens team, I strengthened the company’s competitive edge through global market training. I was instrumental in drafting and incorporating competitive training program. This aided in assuring success in sales positioning and product launch. As a Global Competitive Marketing Manager, some of my duties included the following:• I optimized competitive viability through creative training and communication tools.• Spearheaded the functional use of the intranet, which increased product advantage.• Lastly, I formulated and executed timely marketing reports that assisted in improved market share.

Forchheim, De

Developed, implemented and evaluated yearly marketing plans and programs including marketing strategy, objectives, forecasting, promotions, sales collateral, website content, direct to consumer advertising through social media and pricing for oncology products.

Newark, Nj, Us

Worked closely with major pharmaceutical companies and their advertising agencies to develop strategic and tactical programs to drive brand awareness and increase prescription revenues.

Developed sales strategies in order to maintain current hospital business as well as develop new accounts in a territory that generated over $5.0 million in diagnostic equipment sales.

Managed a sales territory that generated over $2.9 million in annual sales of laboratory equipment for hospitals, physician offices, research facilities, and reference laboratories.

Master Of Science Instructional Design & Technology, Corporate Instructional Design

Post-Baccalaureate, Elearning Specialist

Ba, Communications