Elizabeth Leblanc Email and Phone Number

• Directed the end-to-end rebuild of the global client-facing service portal, enhancing user experience and functionality.• Led design sessions with client and project managers to determine and map out desired user flows for client-facing service portal.• Created and communicated user flows via prototypes and instructional videos to the UX design team, ensuring clear understanding and implementation.• Reviewed platforms developed by the UX team, providing constructive feedback to… Show more • Directed the end-to-end rebuild of the global client-facing service portal, enhancing user experience and functionality.• Led design sessions with client and project managers to determine and map out desired user flows for client-facing service portal.• Created and communicated user flows via prototypes and instructional videos to the UX design team, ensuring clear understanding and implementation.• Reviewed platforms developed by the UX team, providing constructive feedback to enhance and refine the designs.• Gathered and analyzed user feedback, developing solutions including infographics to improve user experience.• Led graphic design department reorganization, implementing new procedures and templates to increase efficiency, support growth, and reduce errors.• Led the 2023 logo rebranding initiative, aligning company voice and branding, and executing a comprehensive rebranding strategy. Show less

• Developed & executed impactful marketing campaigns to promote WRN, effectively increasing brand awareness & engagement.• Created compelling content, including articles & features, that resonated with the motorcycle community, establishing WRN as a trusted source of information.• Leveraged social media platforms & digital advertising to expand reach

• Conceptualized and launched multiple user-centric websites, prioritizing seamless user experiences and visually appealing interfaces.• Led SF Moto's marketing campaign, driving brand awareness and engagement.• Produced engaging multimedia content, spanning video, photography, and graphic design, to enhance brand presence.• Facilitated collaborations with diverse business partners to expand SF Moto's reach and impact.

• Managed & oversaw various cross-functional teams to ensure the accurate execution of design intent across multiple projects.• Managed the end-to-end design process, from initial concept through to production, guaranteeing alignment with project specifications and quality standards.

• Clearly & concisely presented design intent and programmatic considerations to clients, effectively communicating the vision and objectives of the project.• Produced comprehensive design materials, taking projects from initial concept to completion, demonstrating a strong ability to translate ideas into architectural solutions.