Digital Marketing Analyst | Operations Manager
Fort Knox, Kentucky, United States
[Operations NCOIC, Virtual Recruiting Division, Army Recruiting Command]• Developed extract, transform, load workflows to augment operational reporting processes leveraging an enterprise marketing platform & legacy customer relationship management system to improve digital marketing reporting accuracy.• Developed visualizations & reporting processes to highlight the performance of the Army’s national recruiting call center as well as the performance of social media marketing teams across the country; enabled senior management to quickly assess their team’s performance using a self-service analytics model.• Created digital recruiting terminology & definitions to pair digital marketing outcomes with traditional recruiting metrics; led to the improved understanding & adoption of social media as a valid talent acquisition sourcing tool contributing to 10k+ new hires.• Prioritized & directed operations of the Army’s recruiting call center; delivered 11k+ candidates to recruiting offices nationwide resulting in 2k+ new hires.• Planned, resourced, and executed multiple owned media campaigns, while simultaneously exploiting shared media, to promote enlistment & incentive programs and increase overall awareness of the Army brand.