Chosen to be Communications Advisor for the CEO and Executive Office: speeches, speaking notes, presentations, ministerial correspondence, videos, op-eds; initiative branding lead.Applying social media marketing skills to CCSA's daily operations to increase the reach and impact of the organization's evidence-based research work, and contributing to its public affairs and stakeholder engagement functions. • Initiated and expanded a successful pilot project to increase the visibility of policy work targeting a government audience, resulting in email open rates between 28.72% and 31.12%, click-through rates between 3.64% and 7.22%, and 708 webpage visits over a six-week period• Increased CCSA’s social media followers on all platforms by targeting key audiences and implementing best practices. Instagram saw a 105.8% increase, LinkedIn 70.5%, Facebook 18%, Twitter 8.7% • Lead on business outreach for the Canadian Substance Use Costs and Harms major national release and developing the related advertising campaign (in progress)• Advise and coordinate communications team for effective social media using best practices• Provide strategic communications support and advice to the CEO, COO, and other staff on initiatives, events, speeches, public statements and correspondence • Work with subject matter experts to develop and implement communications plans that increase reach and uptake of research and knowledge • Support media relations and mitigate negative publicity on sensitive files by writing op-eds, letters to editor• Manage daily social media content; develop, initiate and measure paid promotion campaigns

Writing, editing, communications and marketing services in print, digital and social media formats for small businesses and non-profit organizations. Examples of Recent Contracts: • Private client: edited RFP for new software system• LeverageTek: revised corporate RFP profile and value statement • AFPC: wrote promotional web content and emails for new training initiative• STUFF Magazine: managing editor and writer• Private law firm: wrote web content to accommodate SEO requirements • Editors Canada: developed, promoted and presented social media marketing training webinar• Small business: presented social media training webinar • St Mary's Home: trained staff, established social media practices to attract more participants and increase donations; pivoted to provide COVID-19 crisis communications • Canadian Society of Physician Leaders: bi-weekly newsletter • Canada Post: developed content library to improve efficiency and save on translation costsAlso: • Financial services marketing agency: blog and media summaries (subcontract)• Private investigator: edited confidential reports for clients• FIFA: copywriting for a FIFA World Cup Brazil Marketing Highlights partner/sponsor publication, including articles on adidas, Budweiser, Coca-Cola, McDonalds, Visa (subcontract) Other Project Examples: ads, annual reports, articles, blogs, brochures, email blasts, guides and manuals, journals, media monitoring summaries, newsletters, press releases and media kits, product descriptions for e-commerce, reference books, resumes and cover letters, reports, social media posts, textbooks, video scripts, website content, workshop manuals.Skills: high level of initiative, organization and adaptability; coordinating multiple projects and stakeholders while setting and following budgets and schedules to produce results; managing accounts and client relationships to successfully provide a service.

I developed integrated multi-media marketing strategies from concept through execution to achieve revenue and registration goals, while monitoring analytics to ensure campaign effectiveness. I targeted specific audience segments by developing collateral and content marketing for various channels as appropriate, including videos, websites, emails, direct mail pieces, social media posts and tradeshow materials. I ensured consistent and cohesive messaging that was appropriate and effective with target audiences. • Promoted and organized the sold-out Women in Pharmacy Leadership Summit (marketing, project management, event planning)• Produced videos for content marketing, promotional campaigns and product support; involved scheduling shoots, writing scripts, assisting in the studio, reviewing early cuts and requesting necessary edits before finalizing and disseminating• Managed inter-departmental schedule for email blasts and related marketing activities• Writing, editing and organizing projects to develop content and collateral to ensure messaging is appropriate and effective for target markets while conforming to brand standards • Developed budgets, revenue and registration targets with the VP, Marketing, Sales and eCommerce• Managed multiple priorities to meet timelines and budgets • Established and monitoring social media presence through website, blog, Twitter, LinkedIn, Facebook and Flickr accounts• Developed and managing a centralized content hub for translation, graphic design, video production and communications for the organization, to improve consistency and efficient use of resources and staff • Provided marketing communications support for the sponsorship and sales team to help them develop relationships and new business

• Acting Director for six weeks, until position eliminated through restructuring; one of only two employees retained after department layoffs• Project Examples: National quarterly health newsletter, national corporate newsletter, government committee presentation materials, media summaries

• Promoted from Project Coordinator/Assistant Editor to Project Manager within 18 months• Project Examples: Print and online health care reference books, marketing materials, book launches

• Promoted from Copy Editor/Proofreader to Senior Copy Editor within nine months• Project Examples: Aboriginal first language school books, Aboriginal health booklet series, Nunavut government documents, newsletters, annual reports, magazines, advertisements