Louis Leblanc

Louis Leblanc Email and Phone Number

Senior Director, Entertainment Product Management @ Rogers Communications
Toronto, ON, CA
Louis Leblanc's Location
Toronto, Ontario, Canada, Canada
Louis Leblanc's Contact Details

Louis Leblanc work email

Louis Leblanc personal email

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About Louis Leblanc

I'm a curious and driven professional, passionate about unraveling the 'why' and 'how'. Armed with a B.Sc. in Computer Science, my journey began in Marketing Research, an unexpected yet enlightening choice. This role became my gateway to understanding customer behaviour through data, transforming insights into tangible value for the business.From applying statistics to churn modelling, leveraging machine learning for personalized customer offers, to using web scrapers for competitive intelligence, each step was fuelled by my insatiable curiosity. As I provided invaluable insights, I earned visibility within leadership, eventually spearheading the entire data strategy for launching a new mobile provider in Canada.My trajectory led me to work closely with the President, acting as a chief of staff, crafting quarterly board presentations, driving corporate strategy, and consumer planning. Even amidst the acquisition by Rogers, I was entrusted with leading a workstream (Product) for integration while pursuing my MBA and earning the prestigious Ivey Scholar title.Today, I lead the implementation of cutting-edge satellite-to-mobile technology in the telecommunications industry. I continue to lead cross-functional teams, developing strategies and roadmaps against top strategic priorities. My expertise has expanded to solving complex business issues from strategy to execution, negotiating contracts, leading partnerships, and managing budgets. I remain relentlessly curious, creative, and committed to knowledge and excellence. If you seek a driven and innovative professional to enhance your network, let's connect!

Louis Leblanc's Current Company Details
Rogers Communications

Rogers Communications

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Senior Director, Entertainment Product Management
Toronto, ON, CA
Website:
rogers.com
Employees:
28543
Louis Leblanc Work Experience Details
  • Rogers Communications
    Senior Director, Entertainment Product Management
    Rogers Communications
    Toronto, On, Ca
  • Rogers Communications
    Director, Technology And Strategic Initiatives - Satellite Programs
    Rogers Communications Jul 2023 - Present
    Toronto, Ontario, Ca
    As a Director of Technology Strategy, I spearhead the development and implementation of direct-to-cell technology strategies. My leadership in establishing and maintaining strong partnerships with industry leader is pivotal in integrating direct-to-cell technology. I lead cross-functional teams in assessing, integrating, and productizing this technology with the IT, Engineering, Marketing, and Product team, ensuring alignment with government priorities and contributing to the development and execution of effective regulatory and advocacy strategies. One of my groundbreaking achievements includes planning and executing the first low earth orbit satellite to mobile call in Canada using a consumer smartphone.
  • Shaw Communications
    Director, Planning And Insights | Workstream Lead, Integration Shaw/Rogers
    Shaw Communications May 2021 - Jun 2023
    Calgary, Alberta, Ca
    In this role, I collaborated with executive leadership, functional teams, and subject matter experts to proactively identify and resolve integration challenges, achieving $300M in synergies. I developed and executed plans to align business processes, systems, and organizational structures, ensuring a seamless transition for customers. I planned customer day 1 activities including product launch, plans and services, and consumer rebrand, facilitating a smooth transition between East and West operations, and from Shaw brand to Rogers brand.
  • Shaw Communications
    Senior Manager, Planning And Insights | Chief Of Staff
    Shaw Communications Apr 2019 - Apr 2021
    Calgary, Alberta, Ca
    As Senior Manager, I led the development of board and SLT meeting materials by coordinating cross-functional teams through story lining of strategic initiatives for Shaw’s presidents. I delivered Shaw’s data strategy for the launch of Shaw Mobile, shaping the medium and long-term strategic vision of the data roadmap leading to enhanced marketing capabilities and customer growth, adding over 500K wireless subscribers within 18 months.
  • Shaw Communications
    Manager, Planning And Insights
    Shaw Communications Mar 2017 - Mar 2019
    Calgary, Alberta, Ca
    As a Manager, I managed Freedom Mobile’s footprint expansion to nineteen communities across AB, BC, and ON, while evaluating Return Of Investment and geographic importance for further market expansions. I prioritized $350M in wireless network investment for a 5-year growth strategy, considering spectrum requirements, commercial needs, customer experience improvements, and profit growth. Owner of Analytics within Product Development, I also led various analytics initiatives including market segmentation study to tailor service offering & go to market strategies, prioritization of network investment, and spatial analysis to track competition pressure.
  • Shaw Communications
    Lead, Product Development
    Shaw Communications Nov 2015 - Mar 2017
    Calgary, Alberta, Ca
    As a Lead in Product Development, I provided positive business impact by leading the development and deployment of analytics solutions across all aspect of the business. I initiated the record matching of wireless & wireline customers by using machine learning libraries resulting in more precise product offerings to customers. I developed hardware deployment strategies to align with the network buildout roadmap by introducing new data analysis across supply chain, network engineering and business intelligence.
  • Shaw Communications
    Analyst, Marketing Research
    Shaw Communications Jan 2015 - Jan 2016
    Calgary, Alberta, Ca
    As an Analyst, I managed and coordinated the research process from research design, analysis, and interpretation. I developed a churn predictive model based on research, competitive analysis, and customer database resulting in the creation of a new business process to reduce attrition. I developed tools and tracking mechanisms to benchmark customer satisfaction. I presented results and recommendation to various leadership team across Marketing, Sales, Product Development, Engineering and Supply Chain.

Louis Leblanc Skills

Marketing Management Direct Marketing Development E Commerce International Business Spss Modeler Communications Data Analysis Microsoft Sql Server Market Research Web Development Team Management Strategy International Development Java Data Modeling Entrepreneurship Operations Management Marketing Vba Business Process Market Analysis Sql Analysis Management Project Management Product Development Research Marketing Strategy French Statistics Crm Spss Marketing Research Access Databases

Louis Leblanc Education Details

  • Ivey Business School At Western University
    Ivey Business School At Western University
    Executive Mba
  • Université Le Havre Normandie
    Université Le Havre Normandie
    Computer Science
  • Université De Sherbrooke
    Université De Sherbrooke
    International Business
  • École Supérieure De Commerce Et De Management - Escem
    École Supérieure De Commerce Et De Management - Escem
    International Business

Frequently Asked Questions about Louis Leblanc

What company does Louis Leblanc work for?

Louis Leblanc works for Rogers Communications

What is Louis Leblanc's role at the current company?

Louis Leblanc's current role is Senior Director, Entertainment Product Management.

What is Louis Leblanc's email address?

Louis Leblanc's email address is lo****@****sjrb.ca

What is Louis Leblanc's direct phone number?

Louis Leblanc's direct phone number is (866) 718*****

What schools did Louis Leblanc attend?

Louis Leblanc attended Ivey Business School At Western University, Université Le Havre Normandie, Université De Sherbrooke, École Supérieure De Commerce Et De Management - Escem.

What skills is Louis Leblanc known for?

Louis Leblanc has skills like Marketing Management, Direct Marketing, Development, E Commerce, International Business, Spss Modeler, Communications, Data Analysis, Microsoft Sql Server, Market Research, Web Development, Team Management.

Who are Louis Leblanc's colleagues?

Louis Leblanc's colleagues are Hassan K., Arman Bal, Bba, David Tkac, Erin Docherty, Grace Sunderland, Alex Spiers, Paul Goodrick.

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