I am a strategic communications expert, a content maverick, a brand builder, and a technology enthusiast. ▪ Launched leading global smartphone company OPPO in South AfricaLed the public relations strategy for Covid 19 and Vaccination communications for the Solidarity Fund and the National Department of Health▪ Lead Communication agency positioning the Johannesburg Business School, as a leader in executive education on digital transformation▪ Positioning of JSE listed Labat… Show more I am a strategic communications expert, a content maverick, a brand builder, and a technology enthusiast. ▪ Launched leading global smartphone company OPPO in South AfricaLed the public relations strategy for Covid 19 and Vaccination communications for the Solidarity Fund and the National Department of Health▪ Lead Communication agency positioning the Johannesburg Business School, as a leader in executive education on digital transformation▪ Positioning of JSE listed Labat Healthcare, as a pioneer in the commercialisation of Cannabis and creation of the Cannabis economy in SA Show less

Highlights▪ Business lead for PR and Social Media within Ogilvy South Africa▪ People growth and P&L management▪ New Business and Business Development▪ Business Management

My agency PR Powerhouse was insourced into this business to become the marketing and communications department with me as CMO.▪ Led communication and marketing integration following aggressive acquisitions▪ Integration included rebranding the business from Ansys Limited to Etion Limited, amalgamating its 4subsidiaries under one brand▪ Conceptualised and collaborated with the People Business Partner to design common culture and employee value proposition▪ Drove the process to… Show more My agency PR Powerhouse was insourced into this business to become the marketing and communications department with me as CMO.▪ Led communication and marketing integration following aggressive acquisitions▪ Integration included rebranding the business from Ansys Limited to Etion Limited, amalgamating its 4subsidiaries under one brand▪ Conceptualised and collaborated with the People Business Partner to design common culture and employee value proposition▪ Drove the process to develop go-to-market strategies▪ Championed the transition and name change with shareholders, the Johannesburg Stock Exchange and the investor community. Show less

I started PR Powerhouse as a one-man show from my bedroom and grew it to a full-service public relations consultancy with specialist practice areas in financial services, technology and mobile, healthcare and manufacturing.Prior to being insourced into Etion, the agency managed public relations, corporate communications, reputation management, social media, stakeholder relations, and business strategy support for clients that included:▪Nedbank▪South African Airways▪ Civil… Show more I started PR Powerhouse as a one-man show from my bedroom and grew it to a full-service public relations consultancy with specialist practice areas in financial services, technology and mobile, healthcare and manufacturing.Prior to being insourced into Etion, the agency managed public relations, corporate communications, reputation management, social media, stakeholder relations, and business strategy support for clients that included:▪Nedbank▪South African Airways▪ Civil Aviation Authority▪ Business Unity South Africa (BUSA)▪ SASRIA▪ Novo Nordisk▪ Cricket South Africa▪ Etion Limited (then Ansys Limited)▪ MaerskThe success of PR Powerhouse included:▪ Narrative development for BUSA at a pivotal time of change in the South African economy and politics in 2018▪ Corporate Affairs, health communication and advocacy that strategically positioned Novo Nordisk for its Changing Diabetes campaign, the result being solid relations with all levels of government. These relationships enabled the success of the Changing Diabetes Cycle Relay annual diabetes campaign in partnership with the National Department of Health, and the Cities Changing Diabetes Campaign, a global campaign adapted locally in partnership with the City of Joburg.▪ The launch of the Cricket Hubs and Regional Performance Centres for Cricket South Africa, a transformation initiative to develop cricket in the townships by creating facilities in townships and creating match opportunities with established Cricket schools.▪ Positioning of Maersk as a logistics business beyond shipping, development of the Maersk TradeReport, which was a success and adapted for the rest of Maersk's emerging markets Show less

Highlights at GGi include:▪ Pitching and winning the Coca-Cola and General Motors business▪ Lead strategist and account lead on the Novo Nordisk Diabetes Leadership Forum Africa 2010. It was a historic event for diabetes and other noncommunicable diseases in sub-Saharan Africa (SSA)held for the first time on African soil. As an advocacy programme, Novo Nordisk co-hosted this with the South African Department of Health, the World Diabetes Foundation (WDF), supported by theInternational… Show more Highlights at GGi include:▪ Pitching and winning the Coca-Cola and General Motors business▪ Lead strategist and account lead on the Novo Nordisk Diabetes Leadership Forum Africa 2010. It was a historic event for diabetes and other noncommunicable diseases in sub-Saharan Africa (SSA)held for the first time on African soil. As an advocacy programme, Novo Nordisk co-hosted this with the South African Department of Health, the World Diabetes Foundation (WDF), supported by theInternational Diabetes Federation (IDF). The Forum brought together more than 250 participants, from32 countries across Africa and abroad, representing governments, donors, international organisations, patient organisations, NGOs, the private sector, academic institutions, healthcare professionals and the media - calling for activism for non-communicable diseases. Show less

Team leader, strategy development, media relations, client management.I joined FCB Global as an Account Executive and grew up the ranks to Business Unit Director, responsible for the Johannesburg office at age 29. I led a team of 15+ consultants, writers, and creatives.Clients at the time included:▪ IBM▪ Siemens South Africa▪ Siemens Telecommunications▪ Tiger Brands (Albany Bakeries, Elizabeth Annes, Golden Cloud)▪ Industrial Development Corporation (IDC)▪ City… Show more Team leader, strategy development, media relations, client management.I joined FCB Global as an Account Executive and grew up the ranks to Business Unit Director, responsible for the Johannesburg office at age 29. I led a team of 15+ consultants, writers, and creatives.Clients at the time included:▪ IBM▪ Siemens South Africa▪ Siemens Telecommunications▪ Tiger Brands (Albany Bakeries, Elizabeth Annes, Golden Cloud)▪ Industrial Development Corporation (IDC)▪ City Press▪ Metropolitan Holdings (Pty) Ltd Show less

Team leader, strategy development, media relations, client management.I joined FCB Global as an Account Executive and grew up the ranks to Business Unit Director, responsible for the Johannesburg office at age 29. I led a team of 15+ consultants, writers, andcreatives.Clients at the time included:▪ IBM▪ Siemens South Africa▪ Siemens Telecommunications▪ Tiger Brands (Albany Bakeries, Elizabeth Annes, Golden Cloud)▪ Industrial Development Corporation (IDC)▪ City… Show more Team leader, strategy development, media relations, client management.I joined FCB Global as an Account Executive and grew up the ranks to Business Unit Director, responsible for the Johannesburg office at age 29. I led a team of 15+ consultants, writers, andcreatives.Clients at the time included:▪ IBM▪ Siemens South Africa▪ Siemens Telecommunications▪ Tiger Brands (Albany Bakeries, Elizabeth Annes, Golden Cloud)▪ Industrial Development Corporation (IDC)▪ City Press▪ Metropolitan Show less

I cut my teeth in PR at eCommunications. Everything I know from media relations to crisis communications was learnt from training and learning on the job, with great mentors and in a supportive growth-focused environment.