Lebon Siu Email & Phone Number

Vancouver, British Columbia, Canada

Led brand partnership campaigns targeting investors and business leaders, managing projects from concept to completion. Collaborated with clients and editorial teams to translate complex datasets into engaging, mobile-optimized data visualizations. Provided mentorship to junior designers and identified opportunities to enhance production efficiency, while overseeing multiple projects and maintaining consistent branding.Key Responsibilities:- High Level Design Feedback: Provided high-level design guidance, evaluating concepts, usability, and alignment with project goals. Focused on visual hierarchy, consistency, and user experience to ensure designs effectively communicate key takeaways.- Accessibility: Partnered with design and editorial teams to implement mobile-friendly accessibility solutions, improving readability and enhancing accessibility for users with visual impairments.- Pitching: Presented content ideas to internal and external stakeholders using wireframes and moodboards, using design rationale to articulate creative vision and strategic objectives. Ensured alignment between design concepts and business goals, incorporating feedback to refine and elevate final outputs.

Vancouver, British Columbia, Canada

- Animation and Synchronization: Animating and syncing 2D After Effects data visualization animations with prerecorded voiceovers.- Image Compositing: Utilizing Photoshop and Artificial Intelligence techniques to enhance and expand stock and archival photographs for television screens.

Vancouver, British Columbia, Canada

Prioritized designing and creating engaging and dynamic motion graphics and video editing for digital and traditional media. Also assisted with other design projects such as programmatic display adversing, websites, as well as traditional print materials, as needed.Key Responsibilities:- Team Collaboration: Collaborati ng with the creati ve team and other specialists to ensure that designs are aligned with brand standards and client requirements, ensuring designs were delivered on-ti me and within budget.- Project Management: Managing and priori zing mul tiple projects and tasks to ensure that deadlines are met.- Client & Stakeholder Relations: Communicati ng directly with clients and stakeholders to understand their video needs and objec tives. Provided budget estimates and production timelines, as well as participating in presentations and pitch meetings.

Vancouver, British Columbia, Canada

Managed all aspects of motion design for the tentree brand and ensured project alignment with company branding. Worked with the creative and content team on social media and advertising materials. Optimized the company’s motion design workflow in collaboration with the Creative Manager to streamline the production process.Key Responsibilities:- Graphic Design: Proficient in using multiple design platforms from conception to project delivery. Utilizing Adobe CC which includes Premiere Pro and After Effects, to design animated assets and motion graphic templates. Ensured the design process complied with established brand guidelines and are visually coherent with the rest of the campaign.- Cross-Functional Collaboration: Worked hand in hand with interdepartmental teams for campaign planning and implementation, making strategic design recommendations to optimize impressions. Co-ordinated with In-House and External Design Teams to conceptualize new creative and advertising motion concepts. Maintained communication with social media and project managers to advise on the estimated completion timeline.- Project Management: Reviewed project briefs to ensure videos and designs are aligned with campaign objectives, working directly with stakeholders for any project inquiries. Ensure designs were trend-forward, utilizing market research and industry trends to find areas of development for motion graphics guidelines. Constructed storyboards with the Creative Manager for review and approval before project development, ensuring the cohesiveness of the overall integrated marketing campaign.- Client and Stakeholder Relationships: Actively collaborated with clients and project stakeholders to better understand project scope and targets, and conduct presentation and review of design assets. Created engaging and strategically designed motion graphic assets that aligned with the message and brand image.

Vancouver, British Columbia, Canada

Worked with numerous clients to develop and maintain marketing materials such as brand identities, web design, display advertising, social media content, motion graphics, and print. Responsible for developing strategic recommendations for digital and traditional mediums that optimize conversion, increase user engagement, and brand presence.Key Responsibilities:- Team Collaboration: Worked with internal teams to discuss design concept and strategy, and coordinated with Sales Representatives to pitch and upsell design services to diverse clients. Developed design recommendations in alignment with client expectations and objectives, along with a written rationale supporting the chosen design. Reviewed client feedback and implemented any changes, submitting final design to the Design Manager and the Creative Director for approval.- Digital Design: Ensured integration of UI and UX requirements in webpages, including developing information architecture, wireframing, and prototypes through Figma and Adobe XD. Utilized WordPress to build out approved websites. Established clear call-to-action and conversion goals for websites and display advertising to increase traffic and user engagement.- Time Management: Managed all project priorities daily, participating in morning scrums with the creative team to better understand plans, targets, and deliverables, driving overall productivity.- Leadership & Training: Provided training and onboarding to new hires on work processes. Taught best practices for project organization and efficient design workflow, overseeing work quality to achieve consistent results and meet client expectations.

Provided support in all video production processes, assisting the in-house videographer to create music videos, performance videos, concert video, documentaries, teasers and trailers, and social media assets based on client requirements. Leveraged combined skills in graphic design, motion design, cinematography, and editing to develop cohesive video narratives.

Created digital music video pitch decks for music production companies, and performed post-production editing for music videos, live performance, and promotional videos. Assisted gaffer and grip teams to set up location, decoration, lighting, and equipment. Functioned as Data Image Technician, responsible for the upload, management, and back up of footage taken on the set.

Content development for social media platforms, including Facebook, Instagram, and Twitter. Worked with lead graphic designer in creating print and digital pitch decks for television, film, and music. Supported various production projects, providing assistance in the preparation of lighting, props, and equipment, distribution of scripts, crowd control, and other functions.

Diploma In Cinematography For Film & Video

Diploma In Foundation Visual Art & Design

- Accredited Film Degree from Vancouver Film School & Diploma for Cinematography at Capilano University

Bachelor In Fine Arts