Laura Brooks

Laura Brooks Email and Phone Number

C-suite executive | Fractional CMO | Growth-driver, marketing & eCommerce strategist for emerging & established CPG brands @ Foundation Collective
Laura Brooks's Location
St Louis, Missouri, United States, United States
Laura Brooks's Contact Details
About Laura Brooks

Laura is a classically trained marketer with 15+ years of CPG experience across various leadership, marketing, eCommerce and insights roles. Her category experience is broad and robust, including pet, supplements, better-for-you snacks, cleaning, beauty, household and more. Her start at The Clorox Company in brand management gave her the foundational business and marketing knowledge that aided to advance her career with venture-backed companies in her more recent roles.Laura found her passion for small, mission-driven companies when she was Director of Marketing at Angie's BOOMCHICKAPOP, launching the brand's first ever national TV advertising campaign and proving that Angie's stood for more than popcorn, but rather women's empowerment. Angie's BOOMCHICKAPOP sold to ConAgra for $250 million in 2018.Laura’s track record lengthened when she was Vice President of Marketing and eCommerce at Solid Gold Pet, repositioning it as the gut health brand, turning around the business to achieve record growth and ultimately selling to H&H Group in 2020 for $163 million.Laura's general manager training, rooted in analytics and strong cross-functional collaboration, has served her well as part of leadership and management teams, and ultimately led her to launch a startup, gaining national distribution with GNC at launch.Today, Laura is Co-Founder of Foundation Collective, a boutique consultancy that develops actionable go-to-market and brand strategies to allow brands to lay the marketing foundation fast and get to executing efficiently. Laura also advises early-stage CPG companies, Jibby Coffee and MomRemedy cleaning products, and is a committee member of The Women On Boards Project, a non-profit with a mission to place more women in first-time board seats.The leadership quote that best describes her style is "Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it's amazing what they can accomplish." - Sam WaltonStrategy | Integrated Marketing | Digital & Omnichannel Marketing | New Product Development | eCommerce Sales | Partnerships | Campaign Development | People Management | Emerging Brands

Laura Brooks's Current Company Details
Foundation Collective

Foundation Collective

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C-suite executive | Fractional CMO | Growth-driver, marketing & eCommerce strategist for emerging & established CPG brands
Laura Brooks Work Experience Details
  • Foundation Collective
    Co-Founder & Principal Consultant
    Foundation Collective May 2023 - Present
    Fractional CMO, project-based marketing and strategy, resource gap filling and more.
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  • Women On Boards Project
    Committee Lead, Marketing
    Women On Boards Project Jan 2022 - Present
    Women on Boards (WOB) Project was created in 2020 by consumer industry leaders to increase the number of women serving on consumer company boards while also expanding diversity including race, ethnicity, age, socio-economic status, and sexual orientation, gender fluidity. The Project is inspiring a game-changing movement to provide women access to seats at the board table while working in partnership with a consortium of industry leaders in venture capital and private equity to diversify their respective boards portfolios.www.wobproject.com
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  • Truman State University
    Guest Professor
    Truman State University Jan 2024 - Present
    Kirksville, Mo, Us
    Monthly guest professor and "client" for BSAD 470: Consulting for Small Businesses, providing students with real, hand-on consulting and client-facing experience.
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  • Made By Nacho
    Fractional Cmo
    Made By Nacho Apr 2023 - Present
    New York, Ny, Us
    Laura oversees the marketing function at Bobby Flay's premium cat food brand, Made by Nacho. Laura is part of the team the strengthened the culinary positioning and increased awareness, creating and launching the company's first ever TV spot on Linear and CTV. In addition, Laura partnered with PetSmart to develop a series of vignettes featuring Bobby and Made by Nacho in their PetSmart Kitchen campaign.
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  • Jibby Coffee
    Advisor
    Jibby Coffee Mar 2023 - Present
    Miami, Us
    At Jibby, every product we craft is a step towards making wellness an effortless, integral part of your day. We’re here to accompany you on your wellness journey, offering a cup that’s not just about flavor, but also about nourishment, sustainability, and a shared responsibility towards our planet. Join us in making wellness a ritual—a delightful, daily celebration.
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  • Momremedy
    Advisor
    Momremedy Jun 2023 - Present
    Portsmouth, New Hampshire, Us
    MomRemedy offers a line of non-toxic and family-friendly cleaning products that are tough on stains and versatile enough to tackle any cleaning task. The award-winning 'do anything' cleaner is perfect for busy families who demand the best.
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  • Simply Protein For Pets, Inc.
    Head Of Marketing
    Simply Protein For Pets, Inc. Apr 2023 - Present
    Simply Protein for Pets, part of Gambol and backed by KKR, is the parent company that acquired the Waggin' Train dog treats brand from Purina in 2021. As Head of Marketing, contracted through Foundation Collective, Laura manages all things Brand Marketing including P&L, retailer and shopper marketing, NPD, packaging, brand positioning and more. Key projects include developing the Simply Protein for Pets brand identity, positioning and strategy docs at inception, repositioning Waggin' Train to modernize the brand and reinvigorating packaging to expand distribution and accelerate velocities, building the NPD principles and 3 year roadmap for Waggin' Train, and serving as a member on the SLT.
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  • Sku
    Mentor
    Sku Jun 2023 - Nov 2023
    Austin, Texas, Us
    Laura was a Mentor for the SKU accelerator program's 2023 Petcare Track. She leveraged her pet food expertise, mentorship, and leadership training skills to coach and develop up and coming Petcare startups and entrepreneurs.
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  • Dojo Labs (Formally Napjitsu)
    Co-Founder & Ceo
    Dojo Labs (Formally Napjitsu) Mar 2021 - Feb 2023
    DOJO Labs is a revolutionary new line of nootropic-based supplements to enhance mental performance. Energy, concentration and focus, as well as proper rest and restoration, have attracted increased consumer interest and inspired new product development in the mass market supplements industry over the past few years. DOJO Labs’ new products offer a solution at the intersection of these needs for everyday achievers who appreciate convenient and effective energy supplements.The DOJO Labs brand was inspired by the mastery of skill and powerful meditation associated with a traditional martial arts dōjō hall and is expressed by the brand’s signature “koala bear ninja.” All DOJO Labs products are developed by nutrition and supplements experts and made with naturally-sourced ingredients.You will be able to find DOJO Labs products online at www.napjitsu.com/wearedojolabs and at over 1,000 GNC stores nationwide starting in December 2022.Laura is the brand's CEO and Co-Founder, launching the brand to market. Laura is actively involved in the brand's day-to-day across all functions including marketing, sales, operations and finance. There is no job too big or too small if it helps advance business objectives. She thrives in a "roll up your sleeves" environment and seamlessly flexes between strategy, tactical execution, analysts and leadership.
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  • Redbud Brands
    Entrepreneur In Residence
    Redbud Brands Mar 2021 - Feb 2023
    Austin, Texas, Us
    Redbud Brands is a venture capital studio that brings together people, ideas, and capital to create disruptive new consumer brands offering innovative, better-for-you products. Laura advises other brands in the portfolio on strategy development and process with focus on efficiencies.www.redbudbrands.com
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  • Solid Gold Pet
    Vice President Of Marketing And Ecommerce
    Solid Gold Pet Jan 2020 - Mar 2021
    University, Florida, Us
    Spearheaded repositioning of the brand in late 2018 to successfully position Solid Gold as the leader in gut health for natural pet food, advancing our relationships with key retailers. Management team, Omnichannel brand strategy, marketing mix and media, new product development, shopper marketing, P&L owner, sales ownership for Amazon and Chewy. Developed first ever streaming TV campaign for the brand. Improved Amazon AMS and DSP campaign ROAS over 10x vs historical campaigns and growing the Amazon business +45% vs YA with nominal spend. Created closed loop marketing campaigns to allow small and controlled test & learns that could be quickly scaled up or down based on competitive dynamics and brand goals, achieving a CPA 50% below target cost. Part of the Senior Leadership Team that shifted strategy to turn the business around in 2 years, resulting in the successful acquisition of the company by H&H group for $163 million.
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  • Solid Gold Pet
    Director Of Marketing
    Solid Gold Pet Sep 2018 - Jan 2020
    University, Florida, Us
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  • Angie'S Boomchickapop
    Director Of Marketing
    Angie'S Boomchickapop Jul 2016 - Jul 2018
    Chicago, Illinois, Us
    Brand strategy and positioning, brand health, P&L management, portfolio optimization, shopper marketing integration, and people development. Led the development of Customer and Channel OGSTMs. Launched Angie's BOOMCHICKAPOP first ever national TV campaign, "Crush It", with 360 Marketing integration across digital, influencer, social, PR and shopper. Led portfolio optimization that reduced Supply Chain complexities, eliminating 33% of items with $0 projected lost sales and marketing mix analysis estimated at increasing A&P ROI by 10 points year over year. Successful acquisition to ConAgra for $250 million.
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  • The Clorox Company
    Associate Director - Shopper Marketing And Omnichannel Strategy
    The Clorox Company Oct 2014 - Jul 2016
    Oakland, Ca, Us
    Developed Clorox corporate and Target account Omnichannel Shopper Marketing Strategies, establishing goals and identifying how to win and where to play across brands and retailers. Sales ownership developing the eCommerce business across all brands on Target.com, growing business 83% in FY15 and 155% in FY16. Awarded Clorox Shopper Marketing Manager of the Year and Clorox Strategic Account Team of the Year at 2015 National Sales Meeting.
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  • The Clorox Company
    Brand Manager - Shopper Marketing
    The Clorox Company May 2012 - Oct 2014
    Oakland, Ca, Us
    Planned and executed wide variety of shopper marketing programs in partnership with National Account Managers, Target Buyers, and Target Marketing. Consistently challenged the status quo to develop breakthrough campaigns that leveraged Shopper Marketing as a competitive advantage.
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  • The Clorox Company
    Business Insights Group Associate Manager
    The Clorox Company Jan 2010 - May 2012
    Oakland, Ca, Us
    Analyst leveraging IRI Neilson data and to write monthly topline and quarterly Investor Relations reports educating Leadership Team and Business Unit on brand performance, share drivers, competitive dynamics, and business opportunities.
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  • The Clorox Company
    Associate Marketing Manager
    The Clorox Company Sep 2009 - May 2012
    Oakland, Ca, Us
    Brand Marketing training ground including PR, sponsorships, digital battle plan development and national shopper couponing strategy. Advanced to strategic experience leading the Integrated Marketing Communications development, paid media strategy and execution and rapid response innovation projects.
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Laura Brooks Skills

Iri Xlerate Siebel Ecrm Microsoft Office Powerpoint Microsoft Excel Photoshop Frontpage Public Speaking Social Media Twitter Facebook Market Research Marketing Communications Sales Market Planning Leadership Brand Management Marketing Marketing Research Management Marketing Strategy Consumer Products Cross Functional Team Leadership Email Marketing Advertising Entrepreneurship Event Planning Customer Insight Brand Development Integrated Marketing Social Media Marketing Strategy

Laura Brooks Education Details

  • Truman State University
    Truman State University
    Business Administration: Marketing And Management

Frequently Asked Questions about Laura Brooks

What company does Laura Brooks work for?

Laura Brooks works for Foundation Collective

What is Laura Brooks's role at the current company?

Laura Brooks's current role is C-suite executive | Fractional CMO | Growth-driver, marketing & eCommerce strategist for emerging & established CPG brands.

What is Laura Brooks's email address?

Laura Brooks's email address is lb****@****pet.com

What is Laura Brooks's direct phone number?

Laura Brooks's direct phone number is +150738*****

What schools did Laura Brooks attend?

Laura Brooks attended Truman State University.

What are some of Laura Brooks's interests?

Laura Brooks has interest in Traveling, Brand Marketing, Holistic Wellness, Cooking And Baking, Health And Wellness, Fitness, Marathon Training, Sife, Louis Cardinals.

What skills is Laura Brooks known for?

Laura Brooks has skills like Iri Xlerate, Siebel, Ecrm, Microsoft Office, Powerpoint, Microsoft Excel, Photoshop, Frontpage, Public Speaking, Social Media, Twitter, Facebook.

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