Irina Leca's Location
Lisbon, Lisbon, Portugal, Portugal
Irina Leca's Contact Details
Irina Leca work email
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Irina Leca personal email
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About Irina Leca
Are you looking for high-yield, passive income opportunities through real estate or need expert guidance to navigate the Portuguese property market? I’m passionate about helping investors secure exclusive off-market properties and create profitable fix & flip investments, all while ensuring a smooth and stress-free experience.With a background in entrepreneurship, design, and marketing, my journey into real estate began with a passion for creating beautiful, functional spaces. Today, I combine that with my expertise in market research and investment strategies to deliver exceptional results for both hard money lenders and international investors.In 2024, I raised €1.5 million to finance 4 lucrative fix & flip properties in Portugal, consistently delivering 16% annual returns for my investors. Beyond that, I also assist international buyers in acquiring high-value properties by leveraging my exclusive access to off-market opportunities, tailored strategies, and comprehensive business analysis.How I Help You:🔑 Turnkey Investments: For fix & flip deals, I manage every aspect—from acquisition to renovation to sale—ensuring you enjoy hassle-free, high-return investments.🏡 Personalized Consultancy: For international investors, I guide you step-by-step through property acquisition, offering tailored market insights and expert negotiation to align with your goals.📈 Exclusive Off-Market Access: I secure unique, high-potential properties unavailable through traditional channels, helping you stay ahead in a competitive market.💼 Proven Track Record: With a network of trusted contractors, brokers, and legal experts, I mitigate risks and deliver consistent results across all my projects.💸 High ROI: My fix & flip investors earn a solid 16% annual return, while international buyers benefit from profitable, carefully-vetted property acquisitions.Whether you’re a hard money lender seeking passive income or an international investor expanding your portfolio, my team and I offer the expertise and opportunities to make your investment journey seamless and successful.📌 Let’s Work Together:Interested in a fix & flip deal or acquiring a property in Portugal? Send me a message to explore how we can build your next successful investment.
Irina Leca's Current Company Details
Global Nest Portugal
View
Real Estate Developer
Lisbon, PT
- Website:
- globalnestportugal.com
- Employees:
- 1
Irina Leca Work Experience Details
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Real Estate DeveloperGlobal Nest PortugalLisbon, Pt
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Founder & Real Estate Investing ConsultantGlobal Nest Portugal Jan 2024 - PresentAt Global Nest Portugal, I specialize in helping international investors identify and secure off-market properties with high growth potential in the Portuguese real estate market. With exclusive access to unique opportunities, I provide my clients with tailored strategies to ensure a smooth and successful acquisition process.I combine market research and business analysis to guide investors step-by-step, treating every deal as if it were my own. From sourcing properties and negotiating terms to verifying legal documents with trusted solicitors, my approach is designed to deliver both security and maximum ROI.Whether you’re looking for land development projects, income-generating assets, or strategic investments, I offer the expertise and network to help you build a robust real estate portfolio in Portugal. Let’s collaborate to turn opportunities into successful investments.
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Founder & Real Estate InvestorBuy To Fix Jan 2024 - PresentAs the Founder and Lead Investor at Buy To Fix, I help private investors achieve up to 16% annual passive returns by identifying, renovating, and flipping undervalued properties in Portugal’s dynamic real estate market.With a background in entrepreneurship, marketing, and property design, my passion for real estate stems from my earlier studies in architecture and design, combined with years of hands-on experience in renovation projects. Having successfully raised €1.5 million to finance multiple high-potential deals, I’ve developed a reputation for sourcing off-market properties with significant upside potential.My role at Buy To Fix involves: • Sourcing Investment Opportunities: I lead a network of partners to secure exclusive off-market deals that never hit public listings, ensuring high-value opportunities for investors. • Financial Strategy & Deal Structuring: I structure investment deals that maximize ROI while maintaining a margin for contingency costs, ensuring a secure investment experience. • Investor Relations: I work closely with hard money lenders and partners to offer passive income opportunities, providing a 16% return on investment through fix & flip projects. • Project Management: Overseeing property renovation projects, managing contractors, and ensuring that every project stays on time and within budget.Whether you’re looking to invest in profitable real estate opportunities or seeking a trusted partner in Portugal’s booming property market, my goal is to create win-win partnerships that deliver strong, consistent returns.
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Marketing Executive Leader For Tech StartupsUnicorn Bytes Feb 2022 - Oct 2024As a seasoned marketing leader with over 15 years of experience, I specialize in helping tech startups achieve scalable growth and operational excellence. My role at Unicorn Bytes involves: • Strategic Marketing Leadership: Crafting and executing marketing strategies that drive growth and enhance brand presence. • Growth and Performance Marketing: Utilizing data-driven insights to optimize marketing campaigns and increase ROI. • Go-to-Market Strategy: Guiding startups from product development to market launch, ensuring successful entry and growth in competitive markets. • Mentorship and Training: Empowering technical founders and marketing teams with the skills and knowledge needed for long-term success. • Cross-functional Collaboration: Working closely with product, sales, and engineering teams to align marketing initiatives with business goals.Leveraging my extensive background at leading tech companies like Google and Fitbit, I bring a wealth of knowledge and proven success to every project. My commitment is to drive impactful results that propel startups towards their growth milestones.
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Ceo & Co-Founder @ Nooka SpaceNooka Space May 2023 - Feb 2024Cluj-Napoca, Cluj, Ro -
Co-FounderNewtowner App Apr 2022 - May 2023Lisbon , Lisbon , Pt -
Head Of Platform & CommunitySemapa Next Jan 2023 - Apr 2023Lisboa, Pt -
Marketing Manager, Portugal LeadGoogle Jan 2022 - Jan 2023Mountain View, Ca, UsCore role: Responsible for designing and implementing marketing programs (Startups, Retail, Travel, Exports, Thought Leadership) aimed to accelerate Google's B2B business in Portugal, by driving product adoption and improving the digital maturity of Portuguese clients. Managing the vendors and the budget while assuring that the quotes are negotiated, the briefs are clear and the agencies are delivering on time and at the quality expected. Results: - increased Google Ads business in Portugal by designing and delivering 9 successful marketing programs in 7 month, with 20 online and 5 in person events, 8.8 CSAT on average and on track on achieving yearly Action Revenue targets- empowering C-level executives with the right business insights and data by working cross-functionally to put together & pitch the Portuguese Marketing Narrative, an internal B2B business case around the Startups ecosystem in Portugal - significantly strengthened the collaboration between Google Portugal and local VCs by partnering with Google Cloud team to deliver a comprehensive VC engagement plan in H1 including portfolio reviews and organizing a VC networking event with 5 most important local VCs; generated exclusive sponsoring opportunities for Google through the Startups engagement plan, like: Entrepreneurship Award & Demo Day by Startup Lisboa, TV Program, WebSummit Google, etc. We also generated 40 new business leads for NBS and Google Ads & Cloud Offers are now popularized through the VCs channels. -
Fitbit Marketing Manager Central & Eastern EuropeGoogle Feb 2021 - Dec 2022Mountain View, Ca, UsResponsible for planning and executing Fitbit's marketing strategy in Central and Eastern Europe, according to market specifics, through data-driven marketing activities. Accountable for the marketing opex, managing vendors and delivering against yearly targets & KPIs. Responsible for a consistent brand experience at each stage of the customer journey.Key Achievements:- increased Fitbit’s brand awareness with 150% MoM and increased sales with 180% YoY in key markets by conceiving and delivering an integrated marketing strategy tailored to specifics on each country (TV, OOH, channel, digital, PR)- increased sale-out with 30% MoM in selected channels by partnering with our retailers and sales team to design and launch cutting edge e-commerce campaigns for key retail moments- successfully positioned our products with the right message for each customer segment through hands on management, A/B testing & optimization of our lead generation campaigns (SEM, Social, Display, YouTube)- successfully launched 2 new products throughout the year by planning and managing Fitbit’s PR activities in the region, including: in person & virtual PR event, product reviews programs, influencer marketing, sponsorships, native articles and co-marketing activities with brands like: Gardena, Citadele Bank, Credit Agricole.
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Startup MentorTechcelerator.Co Dec 2021 - Dec 2022Sector 2, Bucharest, RoCore role: Mentoring pre-seed and seed tech startups and assisting them on different topics, including: business & product strategy, go-to-market plans, positioning and messaging, advertising & PR, team recruiting, fundraising, etc. Working independently or with various accelerators, like: Google for Startups (EMEA), Demium (Portugal), Techcelerator(Romania), Intema (Russia), European Startup Universe (Romania), Aspire (Romania) etc.Results: - created a personal network of over 35 VCs, accelerators and business angels by regularly engaging in 1:1 virtual coffees and participating to industry & networking events - gained a deep understanding on the startup ecosystem and needs, by engaging with over 70 startups from various industries and in various maturity stages- contributed to securing the pre-seed investment for startups like: Coingrig (Fintech/Blockchain/Crypto), Renderistic (Proptech), NewTowner (Social) -
Marketing Manager Central & Eastern EuropeFitbit Sep 2020 - Feb 2021San Francisco, California, UsResponsible for planning and executing product launches & key retail moments in Central Europe, according to each market specifics. Develop Fitbit’s positioning strategy in CE by actively collecting user feedback from local press, partners & customers and conducting competitive & market analysis, while aligning with EMEA goals and strategies.Develop and implement Premium's 2021 launch, Fitbit’s first consumer service subscription, by working closely with the product marketing & data science teams to understand what drives user retention in EMEA.Key Achievements- increased Fitbit’s brand awareness with 20% MoM and increased sales in with 160% YoY in key markets by designing and driving an integrated PR & digital marketing campaign to introduce Fitbit in the region- increased sale-out with 20% MoM in selected channels by partnering with sales team to offer incentive programs and deliver co-marketing digital campaigns tagging our partners- delivered the sales plan for the most profitable products in our portfolio by conducting A/B tests on specific messaging, customer audiences and digital ads placements that helped successfully positioning our products with the right message for each customer segment- delivered a minimum 4* rating at etail across focus products in key markets by designing and implementing a customer reviews program- assured a premium presence at e-tail in 5 countries by working with channel partners to adopt our custom made power pages and etail listing assets special designed to increase conversion - developed a short term growth strategy for Premium, Fitbit's subscription service, by defining testable hypothesis and multivariate experiments designed to increase the trial activation rate with 25% and trial to paid rate with 20% through quick and easy to implement UI/UX changes -
Maternity LeaveFitbit Sep 2018 - Sep 2020San Francisco, California, UsBring up my son until he was old enough to start nursery school.Took advantage of time away from day to day work duties to focus on my studies, graduating an MBA program and maintaining and enhancing my skill set. That included getting involved as advisor in new tech startups, where I continued to use my product management and product growth expertise.
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Marketing Manager Middle East, Africa, Central And Southern EuropeFitbit Jan 2017 - Sep 2018San Francisco, California, UsResponsible for managing the brand reputation in over 50 countries in: Eastern Europe, South Africa & Middle East, through above and below the line strategies.Key Achievements- increased Fitbit Brand Awareness in the region with 40% YoY and increased sales turnover with 50% YoY in key markets by working closely with external and internal contributors on planning and delivering product launches & key retail moments on all marketing activities (PR, social media, digital, traditional media, retail/channel)- responsible from concept to completion of www.fitbitads.com as our main digital advertising platform in the region, in 17 languages, tagging more than 80 retailers, with outstanding results (0.5% average CTR on Google Ads & 70% average YouTube view rate)- grew Facebook & Instagram communities in MEA by 350% and delivered over 700 performance campaigns for eCommerce Key Accounts in less than 1 year by establishing and coordinating an in-house social & digital performance team- increased conversion rates with 25% vs EMEA benchmark by running various A/B testing experiments on Google & Facebook ads on audiences, marketing assets, key features & messaging
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Co-Founder | Product & Marketing Program ManagerVector Watch Nov 2013 - Jan 2017Driving the product vision, strategy, design and manufacturing across cross-functional teams on 3 continents, for Vector Watch, a Romanian startup that developed a stylish smartwatch with 30 days battery life and was acquired in 2017 by Fitbit.I've planned and implemented a growth hacking strategy with zero media buying that supported the sales funnels, culminating with the opening of 25 new markets in one year and signing important partnerships with brands like: BMW, Orange or Uber.Key Achievements:-contributed to the 500K seed round by creating the investors slide deck, the product vision, ideation and market research-delivered 2 new hardware products in less than 1 year, from concept design, engineering, prototyping and mass production by partnering & collaborating cross-functionally with design, engineering, marketing, and sales teams to align business objectives and meet tight deadlines-drove outstanding sales increase in H2, culminating with Vector Watch being sold out for Black Friday, by planning and executing a comprehensive barter-based marketing plan and leading the data-driven growth marketing strategy for Amazon-generated positive reviews, customer feedback and word of mouth advertising by designing and executing beta testing & brand ambassadors programs-grew user base with 20% YoY by partnering with design, engineering & sales teams to create and implement new features that respond to specific needs of communities or business partnerships, like: glucose stream & watch face for diabetes patients, sailing app featuring wind forecast, productivity apps or BMW special edition
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Startup Advisor | Product DevelopmentEarly Stage Startups Jan 2009 - Dec 2016Working with early stage tech startups to assist them in the new product development process, including: product strategy, go-to-market plans, positioning and messaging.Key Achievements- concepts and product iterations of more than 20 technology products, including: a set of smart wristbands that accelerates the progress and improves martial arts athletes’ techniques, a set of motion tracking sensors for physiotherapy patients, a fall detection jewelry for elderlies or a baby monitoring bracelet- owned product strategy, including go-to-market plans, positioning, and messaging aligned the team on a shared product vision using customer & market research, data analysis, performance metrics to build consensus on the product roadmap
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Founder, Creative DirectorAira Design Studio Jan 2009 - Aug 2014Managed a team of 5 creatives, implemented over 50 projects worldwide, from: product & industrial design, rapid prototyping, branding, visual identity and logo design, BTL marketing materials, social media content, events planning and scenography, interior & exterior design, signage design, etc.Worked closely with clients (marketing & product managers) to develop clear briefs and objectives, led the negotiation process, directly managed the creative staff, coordinated vendors, photographers, engineers, printers, stakeholders and assuring the success of each project. Created proposals, pitched ideas, kept team member on deadline, led brainstorming sessions, conceptualized ideas, assigned projects to staff and met with all stakeholders in a project or campaign.Project Examples: MARKETING/BRANDINGInterior Design Show - a new local design fair. Coordinated the branding process: logo design & collaterals, outdoor advertising campaignPharmacy chain - rebranding (logo design, slogan, visual identity), advertising campaign, interior design & merchandising concept design and implementation with selected suppliersProject Examples: INDUSTRIAL DESIGNBroad range of consumer and industrial products: 5-axes dental mill, iPad and iPhone case, stylish LED bulb line, saving-space workstation, mini pool spa, baby car seat, fall detector for elderly, milk tester machine, ultra portable photo booth, arcade gaming cabinets, baby monitoring bracelet, baby airplane seat belts, saving space clothes rack, electro-stimulation device, razor holder, etc. -
Assistant ProfessorIon Mincu University Of Architecture And Urbanism Oct 2009 - Jul 2014Coordinating the Design Workshop Department together with the designated professor: curriculum creation, student guidance for their product design projects, teaching market research & product validation methodology, rapid prototyping, materials and manufacturing techniques.Working with students and applying on their projects a broad spectrum of principles like: design thinking, problem solving, innovation & technology, styling, cradle to cradle, sustainability, innovative materials and technologies, market research, etc.Advised final year students for their diploma projects, from which 20% were selected for the Annual National Diploma exhibition of Arts & Architecture Universities.Launched and managed the first Facebook page of the Interior Design Faculty of Ion Mincu University
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Romanian Product Design PromoterVolunteer Jan 2011 - Apr 2014Contributing to the promotion of the Romanian Product Design and creators in this field, both locally and internationally, through individual projects and collaborations with other non-profit organisations or activists in this field. Nominated and voted the Romanian Design Ambassador in 2014, as a recognition from the local creative community to my on-going efforts to promote them to the general public.Creating & curating Romanian Product Design - the first Facebook group in the field, where the local community started to coagulate for the first time.Curator, co-organiser, speaker or active jury member for more than 20 exhibitions, events and design competitions, local and international.
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Visiting Assistant ProfessorRajamangala University Of Technology Lanna Nov 2012 - Jan 2013Working in the following departments: third & fifths year classes at the Product Design department, first & second year classes at the Interior Design faculty, second and forth year classes at the Packaging Design department. Held presentations on various design topics and briefed with the students on their projects, for each class. Holding the studio of product design for the third year students. After a series of intense weekly teaching and drawing sessions, the results were satisfactory for both students and teachers.
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Teaching AssistantNational University Of Arts Nov 2011 - Oct 2012Working with students in Textile Design Department on integrating their designs in interior spaces, creating volumetric fabrics and designing textile furniture and decorations.
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Interior Design InternshipSotiris Athanasiou Architecture Studio May 2009 - Jun 2009Working for the project “Hydro” Shopping Center where I designed luxury decorative structures forboth interior and exterior space.
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Interior Design InternArchitecture Institute Of Huaxin Consulting Co. Ltd. Jun 2008 - Sep 2008Working for the interior design project of the new canteen-restaurant of the office. Preparing and helding presentations about Romanian culture, history and architecture for an international audience in Shanghai and Hangzhou.
Irina Leca Skills
Industrial Design
Product Design
Sketching
Rendering
Design Strategy
Concept Design
Design Thinking
Concept Development
Interior Design
Illustrator
Graphic Design
Photoshop
Concept Generation
Drawing
Product Development
3d Visualization
3d Rendering
Rhino
3d Studio Max
Cad
Design Management
Furniture
Space Planning
Service Design
Rhino 3d
Exhibit Design
Technical Drawing
Design Research
Vray
User Centered Design
Rapid Prototyping
Sustainable Design
Rhinoceros
Interaction Design
Modeling
3d Modeling
Furnishings
Corel Draw
Space Planning
Packaging
Interior Architecture
Strategic Design
Experience Design
Art
Model Making
Illustration
Marketing Strategy
Product Management
Product Marketing
Product Launch
User Experience Design
Art Direction
Digital Marketing
Direct Marketing
Organizational Leadership
Executive Leadership
Trade Marketing
Irina Leca Education Details
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Quantic School Of Business And TechnologyMaster Of Business Administration - Mba -
Ion Mincu University Of Architecture And UrbanismDesign And Architecture
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"Ion Mincu" University Of Architecture And UrbanismIndustrial And Product Design
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Colegiul National Bogdan Petriceicu HasdeuHigh School Diploma
Frequently Asked Questions about Irina Leca
What company does Irina Leca work for?
Irina Leca works for Global Nest Portugal
What is Irina Leca's role at the current company?
Irina Leca's current role is Real Estate Developer.
What is Irina Leca's email address?
Irina Leca's email address is ir****@****aira.ro
What schools did Irina Leca attend?
Irina Leca attended Quantic School Of Business And Technology, Ion Mincu University Of Architecture And Urbanism, "ion Mincu" University Of Architecture And Urbanism, Colegiul National Bogdan Petriceicu Hasdeu.
What skills is Irina Leca known for?
Irina Leca has skills like Industrial Design, Product Design, Sketching, Rendering, Design Strategy, Concept Design, Design Thinking, Concept Development, Interior Design, Illustrator, Graphic Design, Photoshop.
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