Le Chen Email & Phone Number

Shanghai City, China

• Champion team of 2014 “Talent Meets Bertelsmann” business competition (only 20 candidates out of 900+ enter the final round), with a presentation of a Handy CRM solution, a well-designed mobile app and market analysis for arvato case to the Jury;• Currently Management Trainee in arvato China with one-year three rotations;Consumer Goods & FMCG• Currently working as a business consultant in Data & Campaign Solution Center for Consumer Goods & FMCG Industry. • Composed precision marketing proposals for 5+ top cosmetics brands, including due diligence and market analysis about the brands’ performance, their key competitors, challenges & opportunities, etc.

New York And South Africa

• Assisted to design a real-time ongoing database for monitoring service delivery protests in South Africa with 100+ index and 40+ media databases; • Evaluated the data management and data visualization system including the benefits and drawbacks of an automated methodology versus manual coding• Developed recommendations according to key lessons learned from field visits and interviews with 30+ stakeholders in South Africa. Interview list includes ambassador to the United Nations, human rights defenders, local protesters, jounalists, etc.

Mayange, Rwanda

• Conducted market research through focus group interviews with 200+ local people and proposed to use microloans to solve seasonal shortage of water resources.• Created new WaSH (water, sanitation, & hygiene) data template for 5 Millennium Villages, customizable for specific sites through a mobile phone-based app. • Analyzed social influence and expenditure on WaSH projects by evaluating investment-output ratio of different projects.• Wrote article “Innovative hybrid sanitary pads to keep girls at school,” published in The New Times newspaper, Rwanda’s biggest circulation paper and presented it to the national Ministry of Health.

Shanghai City, China

• Worked with the client-Emirates Airlines to find out how the client could penetrate the Chinese aviation market; • Composed bilingual news releases (20,000+ words) for Emirates Airlines to create positive public image.

Shanghai City, China

• Assisted to make a 300-minute documentary film Fortune and Dream, which documented the history of China's stock market from 1990 to 2010;• Assisted to interview 20+ financial celebrities, covering famous economists in China Securities Regulatory Commission(CSRC), China Banking Regulatory Commission, Central Bank, etc., such as Yining Li (厉以宁）、Jinglian Wu (吴敬琏)

Hong Kong, China

• Secret news reports on the low-cost tour group to Hong Kong with hidden cameras, helped TVB obtain precious first-hand materials, exposed the inside story of low-cost tour group to Hong Kong;• Independently made an exclusive interview with Taipei mayor, Hao Longbin;• Employed as special correspondent in Shanghai by TVB because of excellent performance

Shanghai City, China

• Composed press releases and issued more than 50 news works; • Engaged in the pre-event preparation, on-site operation and post-event till open ceremony of Shanghai World Expo and made on-site report work

Master Of Public Administration In Development Practice, School Of International Public Affairs, Development Model Analysis, Top 5%

Activities and Societies: Specialization: New Media Selected courses: Development Economics, Economic Analysis of Environmental Policies.

Bachelor Of Arts (B.A.), Journalism, 1St Class Performance; Rank: 1/92

Activities and Societies: Recipient of National Scholarship (Top Scholarships in China); One-year teaching assistant (TA).