As the European Marketing Manager for Ananda, a leading Chinese e-bike motor manufacturer, I manage the strategic promotion and market growth of Ananda’s eDrive solutions across Europe.> STRATEGIC MARKETING LEADERSHIP:Led initiatives to improve Ananda’s visibility at major industry events such as Eurobike and Bike trade show in Europe, including hands-on product demos and branding efforts around key products.> CONTENT CREATION FOR BRAND DIFFERENTIATION:Creates compelling and visually engaging photo and video content to effectively communicate Ananda’s unique selling points, highlighting key products and reinforcing brand values. This content plays a crucial role in differentiating Ananda in the competitive e-bike market.> CAMPAIGN MANAGEMENT AND COMMUNICATION:Drives Ananda’s media presence, collaborating with editorial teams to publish high-quality content in top industry publications and manage marketing campaign that highlights Ananda’s unique offerings.> PARTNERSHIP AND CROSS-MARKETING INITIATIVES:Develops cross-marketing and affiliate programs with OEM partners, sharing content for use on brand websites and helping build dedicated Ananda pages.>PRODUCT POSITIONING AND BRANDING:Shapes Ananda’s brand voice, favoring emotionally engaging, technically competent messaging that resonates with diverseaudiences and emphasizes trust, versatility, and innovative eDrive solutions.> TEAM LEADERSHIP AND DEVELOPMENT:Organized regional team meetings to review marketing performance, align on market trends and sustainability goals, and engage in product and sales strategy discussions.

Marketing Manager for the Santa Cruz and Cervélo brands within the Pon Bike Performance group, with key responsibilities including:Strengthen the presence of the Santa Cruz and Cervélo brands in the French marketCollaborate with the U.S. teams of both brands to understand global marketing strategies, the brands’ DNA, and ensure their localization and execution in the French market.Coordinate marketing activitiesManage strategic and operational marketing efforts within the French market under the direction of the Market Manager. Ensure the marketing team achieves its full potential to meet media, event, education, and sponsorship objectives. Lead and motivate the marketing team.Optimize and manage the marketing budgetDevelop, manage, and optimize the budget based on specific goals under the guidance of the Market Manager.Create a retail and merch program with key dealerEnhance brand presence in the retail space of our partner stores and optimize brand visibility at retail points of sale in alignment with brand DNA and global marketing guidelines. Monitor and analyze the program’s impact on sales.Share information, best practices, and maintain stakeholder relationshipsShare information with team members (ISS / OSS / Top Management) and exchange best practices with other EMEA markets. Work closely with the sales department to ensure strong alignment between sales and marketing. Prepare a monthly marketing report that includes Context, Objectives, Budget, Action Plan, ROI, and KPIs.

DEVELOPING THE COMMUNICATION STRATEGY AND MANAGING MARKETING CAMPAIGNSDefine a communication strategy in collaboration with the Sales & Marketing management team at Moustache Bikes.Organize, implement, and refine communication initiatives.MANAGING THE DIGITAL ECOSYSTEMAlign brand messaging to optimize communication efforts on the web.Develop acquisition strategies, increase traffic, and analyze data.MANAGING DIGITAL AND PRINT COMMUNICATION MATERIALS (DIGITAL & MARKETING COLLATERAL)Oversee and monitor projects: ensure deadlines, budgets, and proposed solutions align with needs (e.g., Retail).Aggregate content (photos, text, and translations) for use across various digital and print communication materials.COORDINATION AND PROJECT MANAGEMENTSupervise two team members and coordinate cross-functionally within the different marketing service teams. Provide regular reporting.Manage collaborative tools used within the Marketing department.

As part of the Marketing France office and in direct collaboration with the brand’s U.S. headquarters: Communication Manager for French-speaking markets at an American company specializing in the sale and distribution of bicycles and cycling accessories.Organizing, implementing, and improving communication initiatives: strategy, operational marketing, results analysis, and reporting.Managing the production of digital and print communication materials: ensuring efficiency, meeting deadlines, ROI, and budget compliance.Leading and managing a team of two collaborators.Serving as the communication point of contact for a network of 200 independent retailers.

Under the supervision of the Market Manager: Coordination of Specialized’s marketing activities for the Chinese market across three key areas: Retail, Communication, and Media Relations.Promoting the brand and collaborating with media outlets.Opening franchised stores.

Public Relations Officer for the Chinese MarketPromotion, communication, and client relations.Planning and organizing various events.

Chef de projet pour une start-up spécialisée dans l’export de produits manufacturés en Chine• Responsable du projet « vélo pliant »• Recherche de sous-traitants, développement de produits, participation à la création de la marque et à la stratégie de communication, recherche de distributeurs

Travail pour un importateur - distributeur de cycles en Chine.• Gestion de la partie magasin, relations publiques avec les fournisseurs européens, organisation d’activités sportives

Gestion d’un Libre Service Agricole et site de réception de céréales

Stage pour une société Taiwanaise spécialisée dans la distribution de produits agricoles• Travail en relation avec la société OLMIX basée en Bretagne et son distributeur local à Taiwan sur la promotion la communication et la vente du produit MISTRAL sur le marché Taïwanais.

Dans le cadre de la validation de mon diplôme Bac + 4 : Stage en exploitation laitière dans la province du AnHui en Chine.

Dans le cadre de la validation de mon BTS : Stage dans une boulangerie semi-industrielle française en Indonésie.• Promotion de la production de pain et viennoiseries issus de la boulangerie dans les complexes hôteliers de Bali