Leda Krey Email & Phone Number

Portland, Oregon Metropolitan Area

Home Improvement project administration and resource management to revitalize, repair and remodel residential / small commercial properties.

Miami, Bend

Strategy, brand, design consulting and project management to improve the presentation and performance of client brands in retail space. Clients include Newell Rubbermaid/Jarden Consumer Solutions, Nike, Foot Locker, Premier Store Fixtures, Athletic Footwear, Sports Action USA, SoleRUNNERS and AquaTech Swim School.* Grew production revenue of Foot Locker's House of Hoops, shop-in-shop fixture program by 171%.

Buffalo/Niagara, New York Area

Drove strategic planning process for brand marketing initiatives and retail presentation. Developed annual objectives, strategies and planning to bring cohesive alignment across various product categories and business platforms.+created visual identity, brand position, and marketing communication strategy for newly acquired licensed apparel company, "5th & Ocean."​ Strategic partnership with NY Yankees to premiere the first licensed women's stand alone alone concept shop in Yankee Stadium.

Miami/Fort Lauderdale Area

Contracted to manage and oversee national retail merchandising service agencies in providing sales support, education, training, and visual merchandising to 4,000+ Nike shop-in-shop and non-shop branded environments for key department stores, sporting goods, athletic specialty and urban accounts. * Established web-based reporting tool and intranet site to provide channel for problem solving, brand communications, account-specific planograms, and best practice sharing.

Miami/Fort Lauderdale Area

Drove regional growth through strategic planning and development of all in-store marketing programs. * Developed five different Nike Running Clubs (averaging 500 runners a week) to drive brand energy by challenging and engaging consumers to train and race. * Promoted and supported growth of $150M of new business in more than 1,100 retail doors for Hibbett Sports, Nike's #6 ranked wholesale partner. * Led five direct reports to earn internal promotions.

Beaverton, Or

Drove the strategic brand direction for retail space in Mexico, Canada, Central and South America.* Led geo-specific strategies and programs with Latin partners to enhance Nike's brand awareness.* Managed concept shop programs accounting for $181M of total regional revenue.PRIOR NIKE EXPERIENCE INCLUDES:Fixture Development Program Manager - Visual Marketing Manager / Beaverton, ORRetail Marketing Program Manager / Dallas, TXMerchandising Specialist / Miami… Show more Drove the strategic brand direction for retail space in Mexico, Canada, Central and South America.* Led geo-specific strategies and programs with Latin partners to enhance Nike's brand awareness.* Managed concept shop programs accounting for $181M of total regional revenue.PRIOR NIKE EXPERIENCE INCLUDES:Fixture Development Program Manager - Visual Marketing Manager / Beaverton, ORRetail Marketing Program Manager / Dallas, TXMerchandising Specialist / Miami, FLSales Associate, In-Store Merchandising Team / NIKETOWN, Atlanta, GASales Associate, Nike "Best of" Store / Eugene, ORSales Associate, NIKETOWN / Portland, OR Show less