Led the development and execution of comprehensive brand go-to-market strategies, sales initiatives, distributor partnerships, and customer relations. Responsible for 30 markets spanning the Eastern US and Control states. Managed end-to-end brand building efforts from the start up phase through a successful acquisition by Diageo

Responsible for the planning and execution of innovation products across the U.S. commercial organization. Collaborate with cross functional counterparts to develop a commercially viable innovation strategy that will recruit the next generation consumer through the right mix of commercial tactics. Lead and influence key stakeholders throughout the innovation development process to ensure sustained commercial success during and post product launch.

Led program planning and implementation of national brand strategies to drive full year execution goals with distributors. Developed and managed commercial activation strategies with distributors, 3rd party agencies, and brand partners resulting in best in class On and Off premise brand activation. Drove the development of major sponsorships, delivering increased scale, brand visibility, consumer experiences, and commercial success. Collaborated with distributor leadership and sales teams to… Show more Led program planning and implementation of national brand strategies to drive full year execution goals with distributors. Developed and managed commercial activation strategies with distributors, 3rd party agencies, and brand partners resulting in best in class On and Off premise brand activation. Drove the development of major sponsorships, delivering increased scale, brand visibility, consumer experiences, and commercial success. Collaborated with distributor leadership and sales teams to execute a consumer first strategy that delivered long term market growth. Show less

Responsible for leading the delivery of sales and execution targets in Diageo's largest U.S. market. Managed all promotions, strategic initiatives, and portfolio programming for the wine and spirits portfolio with the distributor. Directed the strategies of field brand representatives to exceed growth targets and become the top team in the country. Developed and executed Annual Operating Plan goals by creating strategies with distributor leadership, trade development, and sales teams (On… Show more Responsible for leading the delivery of sales and execution targets in Diageo's largest U.S. market. Managed all promotions, strategic initiatives, and portfolio programming for the wine and spirits portfolio with the distributor. Directed the strategies of field brand representatives to exceed growth targets and become the top team in the country. Developed and executed Annual Operating Plan goals by creating strategies with distributor leadership, trade development, and sales teams (On Premise/Off Premise) to maximize profit, brand growth, ROI, market share, and brand visibility. Show less