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Wedderspoon Organic, which includes entities in the United States, Canada, and New Zealand, has recently been acquired by Florenz, a subsidiary of Masthead Ltd. Masthead has a remarkable track record of building world-class businesses over the past three decades. www.florenz.nzAbout me:A top performing consumer brand builder with cross-functional sales, marketing, finance and operational leadership skills. Proven success delivering revenue, profit and market share growth in a variety of categories across all major classes of trade including Club, Supermarket, Mass, Natural, Private Label, Drug, E-Commerce, and DTC. Skilled at assessing organizational strengths and weaknesses, while implementing strategies to improve market execution and brand visibility. Strong track record of recruiting, developing, and retaining high-performing sales teams along with regional and national brokers partners. Experienced working for Founder-Led, Private Equity and Publicly Traded growth companies. SKILLS• Defining and executing organizational strategy• P&L management, financial reporting & budgeting• New customer & channel business development• Strategic sales vision, planning & implementation • Team building, training & cross-functional leadership• Syndicated data analysis (SPINS, Nielsen, 84.51& IRI)• Product innovation & marketing strategy• Broker management & Distributor management• Premium price & value added solution selling • Customer planning & trade spend management
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Vp Of SalesFreestyle SnacksTexas, United States -
Senior Vice President Of Global SalesWedderspoon Mar 2016 - PresentMalvern, Pa, UsI lead all global sales functions for our company. Recruited and developed a top tier sales team and broker network to build the brand across Grocery, Mass, Natural, Drug, Club, DTC, Private Label and E-Commerce. Highly skilled at building long-term mutually beneficial and strategic customer relationships at all levels, across all channels that deliver brand visibility, increased sales and company profitability. Consistently deliver double digit sales growth and EBITDA contribution for our shareholders.Categories - Manuka Honey, Manuka Honey Throat Lozenges, Manuka Lollipops, Manuka Honey Propolis Sprays, Apple Cider Vinegar, Sports Nutrition, Adult and Children's Liquids, and Vitamins, Minerals, & Supplements. -
Vp Of SalesNatierra (Brandstorm Inc) Mar 2015 - Mar 2016Los Angeles, Ca, UsReporting to the CEO, I managed a sales team of five for a natural and organic superfood company specializing in Himalayan pink salts, chia seeds, goji berries, freeze dried fruits, healthy snacks and personal care products throughout the US and internationally. Quickly developed a base strategy for price, promotions, retailer targets and GM for both branded and private label products. -
National Sales Director - North AmericaWholesome Sweeteners Jan 2003 - Mar 2015Sugar Land, Tx, UsA joint venture partnership between the Billington’s Food Group, (Liverpool, England) and Imperial Sugar, (Sugar Land TX) – Fair Trade Organic Sugar, Agave, Honey, Molasses and Stevia products. Strategically built the North American business of value-added Organic and Fair Trade Certified sweeteners in the FDM, Club, Natural, ECommerce, and Specialty Food markets from a very small base to a very successful private equity sale in 2012 to the Arlon Group. • National Costco program on Organic FT 10lb Sugar and Twin-Pack Agave.• Kroger, Wal-Mart, HEB, Wegman’s, and Publix WS branded and Private Label programs. • Strong buyer and broker relationships at all major accounts in Club, FDM and Natural.• Grew our market share from 15% to 60% by utilizing POS data to drive new placements, picking up thousands of new points of distribution and partnering with retailers on the best marketing vehicles for consumer pull through. -
Sales Director Natural & SpecialtyThe Hain Celestial Group Aug 1996 - Dec 2002Hoboken, New Jersey, UsDirected and managed a sales team of six for an $80M national multi-branded portfolio, representing 20 brands and over 2000 sku’s across the top categories in the Natural Food class of trade. As part of senior management, I played a key role in the assessment and management of brand acquisitions that rolled into the Hain portfolio of business.Launched hundreds of new products, while maintaining market share on core products across the US.Categories: Box Tea, Cereal, Soy Milk, Healthy Snacks, Cookies, Crackers, Baking, Pasta, Ethnic, Baby Food, Condiments, Soups, Oils, Nut Butters & Can Vegetables and Personal Care.
David Ledford Skills
David Ledford Education Details
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Tennessee Wesleyan UniversityGeneral
Frequently Asked Questions about David Ledford
What company does David Ledford work for?
David Ledford works for Freestyle Snacks
What is David Ledford's role at the current company?
David Ledford's current role is VP of Sales.
What is David Ledford's email address?
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What is David Ledford's direct phone number?
David Ledford's direct phone number is (281)-490*****
What schools did David Ledford attend?
David Ledford attended Tennessee Wesleyan University.
What skills is David Ledford known for?
David Ledford has skills like Consumer Products, Sales Operations, Grocery, Retail, Sales Management, Marketing Strategy, Product Development, Key Account Development, Sales, New Business Development, Food, Merchandising.
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