David Ledford

David Ledford Email and Phone Number

VP of Sales @ Freestyle Snacks
Texas, United States
David Ledford's Location
Burleson, Texas, United States, United States
David Ledford's Contact Details

David Ledford personal email

n/a

David Ledford phone numbers

About David Ledford

Wedderspoon Organic, which includes entities in the United States, Canada, and New Zealand, has recently been acquired by Florenz, a subsidiary of Masthead Ltd. Masthead has a remarkable track record of building world-class businesses over the past three decades. www.florenz.nzAbout me:A top performing consumer brand builder with cross-functional sales, marketing, finance and operational leadership skills. Proven success delivering revenue, profit and market share growth in a variety of categories across all major classes of trade including Club, Supermarket, Mass, Natural, Private Label, Drug, E-Commerce, and DTC. Skilled at assessing organizational strengths and weaknesses, while implementing strategies to improve market execution and brand visibility. Strong track record of recruiting, developing, and retaining high-performing sales teams along with regional and national brokers partners. Experienced working for Founder-Led, Private Equity and Publicly Traded growth companies. SKILLS• Defining and executing organizational strategy• P&L management, financial reporting & budgeting• New customer & channel business development• Strategic sales vision, planning & implementation • Team building, training & cross-functional leadership• Syndicated data analysis (SPINS, Nielsen, 84.51& IRI)• Product innovation & marketing strategy• Broker management & Distributor management• Premium price & value added solution selling • Customer planning & trade spend management

David Ledford's Current Company Details
Freestyle Snacks

Freestyle Snacks

View
VP of Sales
Texas, United States
David Ledford Work Experience Details
  • Freestyle Snacks
    Vp Of Sales
    Freestyle Snacks
    Texas, United States
  • Wedderspoon
    Senior Vice President Of Global Sales
    Wedderspoon Mar 2016 - Present
    Malvern, Pa, Us
    I lead all global sales functions for our company. Recruited and developed a top tier sales team and broker network to build the brand across Grocery, Mass, Natural, Drug, Club, DTC, Private Label and E-Commerce. Highly skilled at building long-term mutually beneficial and strategic customer relationships at all levels, across all channels that deliver brand visibility, increased sales and company profitability. Consistently deliver double digit sales growth and EBITDA contribution for our shareholders.Categories - Manuka Honey, Manuka Honey Throat Lozenges, Manuka Lollipops, Manuka Honey Propolis Sprays, Apple Cider Vinegar, Sports Nutrition, Adult and Children's Liquids, and Vitamins, Minerals, & Supplements.
  • Natierra (Brandstorm Inc)
    Vp Of Sales
    Natierra (Brandstorm Inc) Mar 2015 - Mar 2016
    Los Angeles, Ca, Us
    Reporting to the CEO, I managed a sales team of five for a natural and organic superfood company specializing in Himalayan pink salts, chia seeds, goji berries, freeze dried fruits, healthy snacks and personal care products throughout the US and internationally. Quickly developed a base strategy for price, promotions, retailer targets and GM for both branded and private label products.
  • Wholesome Sweeteners
    National Sales Director - North America
    Wholesome Sweeteners Jan 2003 - Mar 2015
    Sugar Land, Tx, Us
    A joint venture partnership between the Billington’s Food Group, (Liverpool, England) and Imperial Sugar, (Sugar Land TX) – Fair Trade Organic Sugar, Agave, Honey, Molasses and Stevia products. Strategically built the North American business of value-added Organic and Fair Trade Certified sweeteners in the FDM, Club, Natural, ECommerce, and Specialty Food markets from a very small base to a very successful private equity sale in 2012 to the Arlon Group. • National Costco program on Organic FT 10lb Sugar and Twin-Pack Agave.• Kroger, Wal-Mart, HEB, Wegman’s, and Publix WS branded and Private Label programs. • Strong buyer and broker relationships at all major accounts in Club, FDM and Natural.• Grew our market share from 15% to 60% by utilizing POS data to drive new placements, picking up thousands of new points of distribution and partnering with retailers on the best marketing vehicles for consumer pull through.
  • The Hain Celestial Group
    Sales Director Natural & Specialty
    The Hain Celestial Group Aug 1996 - Dec 2002
    Hoboken, New Jersey, Us
    Directed and managed a sales team of six for an $80M national multi-branded portfolio, representing 20 brands and over 2000 sku’s across the top categories in the Natural Food class of trade. As part of senior management, I played a key role in the assessment and management of brand acquisitions that rolled into the Hain portfolio of business.Launched hundreds of new products, while maintaining market share on core products across the US.Categories: Box Tea, Cereal, Soy Milk, Healthy Snacks, Cookies, Crackers, Baking, Pasta, Ethnic, Baby Food, Condiments, Soups, Oils, Nut Butters & Can Vegetables and Personal Care.

David Ledford Skills

Consumer Products Sales Operations Grocery Retail Sales Management Marketing Strategy Product Development Key Account Development Sales New Business Development Food Merchandising Forecasting Trade Shows Marketing P&l Management National Accounts Competitive Analysis Brand Development Strategic Planning Cross Functional Team Leadership Food Industry Private Label Business Development Food And Beverage Customer Service Supply Chain Advertising Team Leadership

David Ledford Education Details

  • Tennessee Wesleyan University
    Tennessee Wesleyan University
    General

Frequently Asked Questions about David Ledford

What company does David Ledford work for?

David Ledford works for Freestyle Snacks

What is David Ledford's role at the current company?

David Ledford's current role is VP of Sales.

What is David Ledford's email address?

David Ledford's email address is da****@****ers.com

What is David Ledford's direct phone number?

David Ledford's direct phone number is (281)-490*****

What schools did David Ledford attend?

David Ledford attended Tennessee Wesleyan University.

What skills is David Ledford known for?

David Ledford has skills like Consumer Products, Sales Operations, Grocery, Retail, Sales Management, Marketing Strategy, Product Development, Key Account Development, Sales, New Business Development, Food, Merchandising.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.