Diane Le

Diane Le Email and Phone Number

Head of Marketing, Partnerships and Loyalty Strategy @ Punchh
Boston, MA, US
Diane Le's Location
Greater Boston, United States, United States
Diane Le's Contact Details

Diane Le work email

Diane Le personal email

About Diane Le

Results-based digital marketer with 11+ years of experience in leading retail omnichannel, digital marketing, social media/influencer marketing, SEO, ecommerce, mobile apps, social communities and loyalty programs for global brands. Specializing in driving new customer acquisition, increasing customer lifetime value and retention through advanced customer segmentation, personalization, and testing innovative industry tactics. UCLA Anderson MBA.I've been fortunate enough to work with many amazing brands throughout my career including: Casey's, Tropical Smoothie Cafe, Dairy Queen, The Coffee Bean & Tea Leaf, Jamba, McAlister's Deli, Proactive, Sexy Hair, Joe's Jeans, Macadamia Hair, Disney and many others (hi to past clients/brands I've worked with!) I love talking all things strategy, technology, marketing and CRM. Wondering how your brand is measuring against benchmarks or what campaigns are trending in the industry? Let's talk.

Diane Le's Current Company Details
Punchh

Punchh

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Head of Marketing, Partnerships and Loyalty Strategy
Boston, MA, US
Website:
punchh.com
Employees:
283
Diane Le Work Experience Details
  • Punchh
    Head Of Marketing, Partnerships And Loyalty Strategy
    Punchh
    Boston, Ma, Us
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  • Punchh
    Head Of Marketing And Loyalty Strategy
    Punchh Feb 2024 - Present
    San Mateo, California, Us
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  • Punchh
    Sr. Director Of Enablement And Loyalty Strategy
    Punchh Jan 2023 - Feb 2024
    San Mateo, California, Us
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  • Punchh
    Director Of Loyalty Strategy
    Punchh Sep 2021 - Jan 2023
    San Mateo, California, Us
    View
  • Punchh
    Account Director / Digital Strategy Consultant
    Punchh Jun 2019 - Sep 2021
    San Mateo, California, Us
    Providing loyalty insights and digital marketing strategy for some of the world's biggest brands
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  • The Coffee Bean & Tea Leaf®
    Director Of Digital
    The Coffee Bean & Tea Leaf® Apr 2018 - Jun 2019
    Singapore, Sg
    Global coffee and tea chain with over 1200 locations across 30 countries- Lead strategy and execution all consumer facing digital properties for The Coffee Bean & Tea Leaf including website, digital ads, content marketing, search marketing, email marketing, influencer, social media, mobile app, digital analytics and loyalty program- Product managed the launch and development of The Coffee Bean Rewards App & coffeebean.com ecommerce and brand website- Lead customer loyalty strategy with The Coffee Bean Rewards loyalty program and mobile ordering/Order Ahead Rollout, setting up and optimizing customer lifestyle campaigns, including acquisition, onboarding, content marketing and lapsed reactivation campaigns
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  • The Coffee Bean & Tea Leaf®
    Sr. Digital Brand & Ecommerce Manager
    The Coffee Bean & Tea Leaf® Aug 2016 - Apr 2018
    Singapore, Sg
    - Replatform and strategy reset of Coffeebean.com (brand site), ecommerce website, ecommerce digital marketing and ecommerce fulfillment operations resulting in a 22% improvement in profitability YoY - Drove online sales via email marketing, SEO and digital advertising- Management of agency and vendor teams
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  • Sexy Hair
    Ecommerce Manager
    Sexy Hair 2013 - 2016
    Culver City, Ca, Us
    #1 professional hairspray brand in the US, Sexy Hair, makers of Big Sexy Hair productsManaged Email Marketing, Digital Advertising, Ecommerce, an Online Community and CRM for Henkel/Sexy Hair Concepts
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  • Version-X Design Corp.
    Marketing Manager
    Version-X Design Corp. 2011 - 2013
    Bend, Or, Us
    Developed and executed comprehensive marketing campaigns through social media, e-commerce, email marketing and other digital channels, with the majority of the work within the beauty, fashion and entertainment industry.Managed teams of 3 people, including coordinators and interns
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Diane Le Skills

Digital Marketing Social Media Email Marketing Online Marketing Social Media Marketing Marketing Advertising Brand Development Marketing Strategy Web Analytics Seo Social Networking Blogging Press Releases Online Advertising Event Planning Brand Management Photoshop Brand Awareness Strategic Planning Analytics E Commerce Adobe Photoshop Newsletters Market Research Marketing Management Integrated Marketing Smo Google Analytics

Diane Le Education Details

  • Ucla
    Ucla
    Master Of Business Administration (M.B.A.)
  • Uc Irvine
    Uc Irvine
    General

Frequently Asked Questions about Diane Le

What company does Diane Le work for?

Diane Le works for Punchh

What is Diane Le's role at the current company?

Diane Le's current role is Head of Marketing, Partnerships and Loyalty Strategy.

What is Diane Le's email address?

Diane Le's email address is di****@****ail.com

What schools did Diane Le attend?

Diane Le attended Ucla, Uc Irvine.

What skills is Diane Le known for?

Diane Le has skills like Digital Marketing, Social Media, Email Marketing, Online Marketing, Social Media Marketing, Marketing, Advertising, Brand Development, Marketing Strategy, Web Analytics, Seo, Social Networking.

Who are Diane Le's colleagues?

Diane Le's colleagues are Nikhil Kumar Tiwari, Basavaraj Bambaragi, Divya Choudhary, Sonam Piplani, Brittany Aamodt, Shipra Agrawal, Rakesh Joshi.

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